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ALPINE INDIABusiness Possibility with MOBIS India

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• Decision making at MOBIS Korea• MOBIS India reports to MOBIS Korea• Material supply form Korea in K/D parts• Current custom duty @ 10% for K/D Parts• MOBIS India looking for local suppliers

• After sales service parts distribution• Auto parts export• Module manufacturing

• 1977 Started as Hyundai Precision Industry • 1990 Re-designed itself as Auto Parts Specialist • 1999 After-sales service parts business from HYU & KIA • 2000 Biggest automotive parts company • 2009 Merged with HYUNDAI Autonet

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MOBIS KOREA Profile

Background

Key Business Areas

Business RouteMOBIS KR

MOBIS IND

AVNT UVO

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HYUNDAI MOBIS Organization Structure

Time Period Operating Income(in INR)

Net Profit(in INR)

FY’10-11 36.18 bn 473 mn

FY’11-12 31.39 bn 830 mn

Timeline Description

Jun 2005 Incorporation of Mobis India Limited

Jan 2007 Started commercial operations

May 2007 Acquisition of after-sales Auto Part Div. from HMIL

Dec 2009 Merged with Hyundai Autonet India Pvt. Ltd.(as part of Global integration plan)

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11MOBIS India

Milestones

Financial Details

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MOBIS India

Mobis India Limited

•Wholly owned subsidiary of Hyu Mobis, Korea

•Sole distributor to Hyu Motors

•Procuring and assembling modules for HMIL

•Manufacturing for moulded components like crash pads

Business Strategy in India

•Products tailored for India Market

•Reinforcing price competitiveness through

-Design Improvement

-On-site Development of Major Comp.

MOBIS Research in India Market

•Safety products (Airbags)

Expected Growth 37% annually

•Automotive Systems (Audio Systems)

Expected Growth 19% annually

MOBIS India Office LocationChennai, India

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MOBIS India Business Route

Current Business Route

DesiredBusiness Route

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Custom Duty on K/D PartsPresent Rate is 10%

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S.N. Items Description Remarks

1. Customer Mobis India, Chennai

2. Department Electronic Parts Development Division

• Development of Audio and interior parts• Integration of the K/D parts and supply to OEM

3. Product Requirements

- 1DIN Mechaless- 1DIN CD/USB- AVN or Multimedia- Reverse Camera

• Consideration for AOTH production

4. Consideration - Custom Duty on K/D parts- Present rate is 10%

• Consideration for FTA benefits

5. Local Vendor selection due date

July-2014

6. Target Cars Verna, Santa-fe, i20 • Once approved can be implements in any car

7. SOP November-2014

8. Yearly Volume 1.5mn Audios in total • Segregated volume still to be decided

9. Warranty 2 yrs / 40K kms

10 APN info Company presentation doneAOTH info shared

• Info about existing supplies• Audio Samples

CTB Possibility

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