Mobility Management Monitoring:The only way to prove the value of whatyou’ve already done, the only source of

evidence to secure future funding.

Dan Blanchet Commercial Manager iBase Systems Ltd

Director of Act Travelwise

ECOMM Toulouse 18-20 May 2011

Successful mobility plan monitoring: Why, Methods and Business case

Why monitor?

How else can we know what progress can reasonably be achieved?

Why monitor?

Without some evidence of past travel behaviour change we cannot estimate sensible targets for change.

We must be able to predict outcomes: reduced single occupancy

car usage by 17.3%

Why monitor?

“Is this initiative effective? With iTRACE [monitoring system]

we can now say Yes! And prove it” Sally Herbert, Mobility Plan Officer, Newcastle City Council

Why monitor?

“Our performance monitoring information enables

me to see how businesses are adopting initiatives,

how different projects perform in each borough and across the city.”

Jane Lupson, a Policy Officer for Smarter Travel, Freight & Development at Transport for London.

Why monitor?

Developments in London since 2000

7 percentage point modal shift from car to public transport, walking and cycling

40% increase in bus usage

90% increase in cycling- From a presentation by Elaine Seagriff, Transport for London, 14th April 2011.

Why monitor?

Monitoring need not be

restricted to your district, region or even country: 25,000 surveys across 27 EU member states.

Why monitor?

Extract from Flash EB Series #312 “Future of transport” Conducted by The Gallup Organisation, Hungary upon the request of Directorate General Mobility and Transport October 2010.

We must endeavour to have an informed and tactical approach to the management of behavioural change

interventions

Monitoring – Final Thought

Option 1 - No method – wait until just after failure is achieved then

feel overwhelmed.

Adopted Methods

Option 2 - Use Microsoft Office tools such as MS Word, Excel and

Access

Adopted Methods

Option 3 – Purpose Built software: Adopting or developing a

dedicated mobility plan management system could be costly but

will deliver many benefits.

Adopted Methods

MM in building a Business Case

Facilitates a tactical approach to the management of

behavioural change.

MM in building a Business Case

Analysis of a variety of previous interventions helps ensure

that investments are targeted on those that achieve the

greatest benefit and give confidence to stakeholders.Walk

0 2 4 6 8 10

Convenience

Time Savings

Cost

Availability Satisfy work

need/commitmentsPersonal Safety

Environmental reasons

Health - disability reasonsDropping/collecting/caring/other

commitmentsHealth - fitness reasons

Other

Freq. of Response

MM in building a Business Case

Provides long term business process continuity and

standardisation.

MM in building a Business Case

Gives authorities a detailed and accurate picture of mobility

plans at a local or regional level, and the effects that behavioural and

physical initiatives have on reducing car use, and on encouraging the use of sustainable travel

methods enabling authorities to undertake some coordinated strategic planning for the first time.

Public Transport Mode - Walking

8

6

4

6

18

6

4

7

4

4

2

7

3

6

2

1

6

9

6

3

0 5 10 15 20 25 30

Safer crossing facilities on route

Improved lighting/security on route

More lockers and storage facilities

Improved shower and changing facilities

Less shared facilities with cyclists

Nothing would encourage me

Freq. of Response

Response = 1 Response = 2 Response = 3 Response = 4

MM in building a Business Case

Best practice can be shared, monitoring fees charged and

awards created to encourage up-take and

competition; assists organisations striving towards compliance with ISO 14001,

BS7750 or EMAS (Eco-Management and Audit Scheme) requirements

Park Inn first hotel in Heathrow to achieve Gold Accreditation with Green Tourism Scheme.

Reproduced courtesy London Borough of Ealing.

MM in building a Business Case

Results driven justification for mobility plan related investment, a

deeper understanding of which mobility management initiatives are

the most effective and where and how businesses are

adopting them.Primary Care Trust London - Modal Shift Report Aug 2008 - Aug 2010

-17.32%

3.35%

2.06%

-1.30%

12.66%

-

0.97%

2.27%

-

2.06%-3.46%

-1.30%

Car-S.O.

car

C/ S-Dvr C/ S-Psgr Mtrcycle

mcycle

Bus

bus

Tram U'grd Rail

rain

Bike/ Rail Bicycle Foot

oot

Other

Overall Conclusions

When we monitor the performance of our mobility plan initiatives, we

can measure change, prove their value and

build a robust business case for future investment.

Dan BlanchetDan Blanchet

Commercial ManagerCommercial Manager

iBase Systems LtdiBase Systems Ltd

dan.blanchet@ibasesystems.dan.blanchet@ibasesystems.co.ukco.uk

Tel - +44 (0)20 7372 1122Tel - +44 (0)20 7372 1122Tanya Hanekom

Customer Support

iBase Systems Ltd

tanya.hanekom@ibasesystems.co.uk

Tel - +44 (0)20 7372 8877

Contacts and more information

Google “travel plan Google “travel plan management”management”

Visit www.ibasesystems.comVisit www.ibasesystems.com