MOBILITY MANAGEMENT FOR TOMORROWLANDepomm.eu/ecomm2018/docs/E-Sessions/E1/Michiel_De_Meyere.pdf ·...
Transcript of MOBILITY MANAGEMENT FOR TOMORROWLANDepomm.eu/ecomm2018/docs/E-Sessions/E1/Michiel_De_Meyere.pdf ·...
M O B I L I T Y M A N A G E M E N T F O R T O M O R R O W L A N D
L O C AT I O N
Boom
Village of Boom
L O C AT I O N
17.000 inhabitants
Surface: 7,3 km²
L O C AT I O N
L O C AT I O N
L O C AT I O N
TO M O R R O W L A N D ?
Music festival – electronic dance music
3 days festival
5 days DreamVille camping
2 weekends per year in July
200.000 visitors per weekend
Visitors from all over the world (120 nationalities in
2017)
2005
A G R O W I N G F E S T I VA L
• 1 day festival
• Visitors: <10.000
• No camping
• 3 day festival – 2 weekends
• Visitors: 200.000
• Camping: 35.000
• Sold out in less than 1 hour
2017
Changes in time
A G R O W I N G F E S T I VA L
Number of visitors increased tenfold
From a local to an international audience
Award for the best festival (International Dance
Music Awards)
From 1 day – no camping to 2 weekends & 5 days
camping per weekend
Increased impact on the environment
M O B I L I T Y C O O R D I N ATO R
Mobility coordinator since 2008
Part of the event team
Working from within the organisation
Links to all other departments
Mobility team
Mobility plan
Focus is twofold
M O B I L I T Y P L A N
MOBILITY PLAN
We care about our VISITORS
We care about our NEIGHBOURS
- We love our neighbours - Counter negative effects
- Mobility management - Alternatives for car - Spread traffic flows
- Traffic Management
- ECC + field coordinators - Dynamic signage
- Wayfinding
WE LOVE OUR NEIGHBOURS
N E I G H B O U R S
Community center Neighbour gathering
Neighbours Visitors
Love Neighbours
Mobility management
Counter negative effects
Traffic management
Wayfinding
COUNTER NEGATIVE EFFECTS
N E I G H B O U R S
Neighbours Visitors
Love Neighbours
Mobility management
Counter negative effects
Traffic management
Wayfinding
V I S I TO R S
Organisational aspects
Infrastructure
Efficient use of existing infrastructure
Bike parking
Parking lots
Mobility management
Communication
Alternatives for car use
Traffic management during the festival
O R G A N I S AT I O N A L A S P E C T S
DreamVille is open Thursday – Monday
DreamVille is a part of the experience
Second entrance allowing visitors to walk from
DreamVille to the festival site
Parking plan
I N F R A S T R U C T U R E
Neighbours Visitors
Love Neighbours
Mobility management
Counter negative effects
Traffic management
Wayfinding
ALTERNATIVES FOR CAR USE
M O B I L I T Y M A N A G E M E N T
Dedicated services tailor made for the festival
Global Journey package Travel package including transport and accommodation
2017: 19.000 visitors
Neighbours Visitors
Love Neighbours
Mobility management
Counter negative effects
Traffic management
Wayfinding
ALTERNATIVES FOR CAR USE
M O B I L I T Y M A N A G E M E N T
Extra trains & buses
Guarded bike
parking
City shuttles
Neighbours Visitors
Love Neighbours
Mobility management
Counter negative effects
Traffic management
Wayfinding
C O M M U N I C AT I O N
Different messages for different target
groups
Neighbours
Visitors
Artists
Crew
…
It’s about what we tell and what we don’t tell
Event Control Center
T R A F F I C M A N A G E M E N T
Mobility manager is present and in contact with all
other domains
Mobility coordinator is assisted by field coordinators
CCTV, social media, traffic data and other data are
used to monitor traffic and make adjustments
Neighbours Visitors
Love Neighbours
Mobility management
Counter negative effects
Traffic management
Wayfinding
WAY F I N D I N G I N D I F F I C U LT C O N D I T I O N S
International audience
“Side effects” of the festival
Very concentrated egress
WAY F I N D I N G I N D I F F I C U LT C O N D I T I O N S
Entrance = exit
Info points on exit route
Multilingual information
Colours + line signing
LED signing using pictograms
Neighbours Visitors
Love Neighbours
Mobility management
Counter negative effects
Traffic management
Wayfinding
DIFFERENT STAKEHOLDERS
T E A M W O R K
Event organizer
Police
Local authorities
Neighbours
Transport providers
2 0 1 8
Growing process of the festival and the mobility approach go hand in hand.
Neighbours are involved and very supportive
Event organiser, local authorities and police are convinced of the strength & the necessity of mobility management
Scelta Mobility is exporting the approach to other events in Belgium and abroad
+32 9 279 90 07
in fo@scel tamobi l i ty
www.scel tamobi l i t y.be
Bart Busschaert – bart @sceltamobility.be