Mobility as a service heikkilä
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Mobility as a Service Sonja Heikkilä Tekes, the Finnish Funding Agency for Innovation 22.1.2015
Transcript of Mobility as a service heikkilä
Mobility as a Service
Sonja Heikkilä
Tekes, the Finnish Funding Agency for Innovation
22.1.2015
Funding, expertise, networks
Start-ups
Growth companies
Large companies
Universities
Research institutes
Providers of public services
Cities
Tekes innovation funding for companies aiming for global markets
Find out customer
needs, pilot and test
Plan global growth
Digitalise business
Develop new products,
services and processes
Develop organisation
and business model
Tekes R&D funding in 2013
R&D Funding includes €13 million from the EU Structural Funds.
60%
MOBILITY AS A SERVICE
= A door-to-door mobility service that is globally scalable and reaches multiple
cities
The aim is a ”better than car transportation system”
Essential is to get from A to B
+/ +/
“Get anywhere” mobility package
for 300 €/month:
• Transportation from A to B according to
a service-level agreement (e.g. pickup
in 7 minutes)
• Including all transportation (regional
public transport, taxi, car and ride
sharing, bike sharing etc.)
• Including transport related services (city
logistics, home deliveries etc.)
• Roaming in other cities and countries
Mobility as a Service requires open interfaces to transport services, including:
Timetables
Real-time location information
Payment systems
With these components Mobility Operators can
seamlessly integrate transport services worldwide
THE TIME IS NOW
Sharing economy, servicizing
Decreasing car ownership among young
Social change: the young want to be multimodal,
spontaneous and continuously connected
Crisis in transportation due to the increasing number of
cars
• Utilization rate currently only 5 %, could be much more in
shared use
Sustainability, environmental objectives, safety
Lack of funding, need for efficiency gains
Major business potential, ARPU currently 300 €/month
Technological development
THE TIME IS NOW
Mobility as a Service benefits USERS
Strong user orientation
High service quality
Competitive pricing
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11 Re-thinking Urban Mobility, Sonja Heikkilä, Helsinki City Planning Department
Less cars
Less congestion and environmental disadvantages
Healthier, safer and more attractive cities
Mobility as a Service benefits CITIES
New business
An open ecosystem that is easy to enter by companies of all sizes
Rapid deployment of innovation and modern technologies
Efficiency in transport operations
12 Re-thinking Urban Mobility, Sonja Heikkilä, Helsinki City Planning Department
Mobility as a Service benefits BUSINESS
HOW?
We will make this vision real by working with the following
kinds of organisations:
Companies that are willing to operate in open
ecosystems,
Regulators that enable operations in open ecosystems,
Payers (users and public organizations) of transport
services that want to save in costs,
Users that prefer high quality services at affordable
pricing,
Research institutions that help us to see the forest out
of individual trees.
WHAT IS HAPPENING AT THE MOMENT?
Mobility operators are being established
Legislative restrictions are being revised and altered
Tekes is organizing an open call to fund the launch of
Mobility Operator business
Business starting this year
Open call for consortium projects
Open call for
prestudies
2.2.2015
2.2.2015
Open call for
prestudy projects
begins
Open call for
consortium projects
begins
27.2.2015
Open call for
prestudy
projects ends
23.3.2015
Decisions on
funding for
prestudy projects
latest
29.5.2015
Open call for
consortium
projects ends
31.7.2015 Decisions on funding
for consortium
projects latest
PILOTS
START
Prestudy projects
turn into
consortium project
applications
29.5.2015
Open call for Mobility Operator Business, Timetable
Decisions on funding are made as applications are submitted.
Thank you!
Contact:
Sonja Heikkilä, Tekes
Links to the open calls in spring 2015:
http://www.tekes.fi/en/programmes-and-services/tekes-
programmes/mobility-as-a-service/
http://www.tekes.fi/en/whats-going-on/hakuajat-
2015/prestudies-liikkumisoperaattorihaku-2015/
http://www.tekes.fi/en/whats-going-on/hakuajat-
2015/liikkumisoperaattorihaku-2015/
