Mobilism: Beyond Mobile, Beyond Web

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Beyond Mobile Beyond Web Mobilism 11 May 2012 @scottjensOn

description

My keynote for Mobilism 2012

Transcript of Mobilism: Beyond Mobile, Beyond Web

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Beyond MobileBeyond Web

Mobilism 11 May 2012

@scottjensOn

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???

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Default Thinking

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We look at the present through a rearview mirror;we march backwards into the future

Marshall McLuhan

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Perspective is worth 20 IQ points- Alan Kay

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mobile apps die?

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Web site

Store

Product

Trend 1: App Glut

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Value > PainValue

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Value > PainPain

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Value > Pain

Triumph of the Mundane

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“Zombie Apocalypse of smart devices”

Trend 2: Size and cost reduction

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Trend 3: Devices leverage other platforms

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1: App Glut

2: Size and cost reduction

3: Devices leverage other platforms

+

+

= ?

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Haven’t we seen this before?

Indexing vs Ranking

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Just-in-time interaction

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Insanity is doing exactly the same thing....and expecting a di!erent result.

Einstein

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Paradigm Shift

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Kuhn Cycle

Normal Science

Model Drift

Model Crisis

Model Revolution

Paradigm Change         

Galileo

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What is our model crisis?

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What is our model crisis?

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Beyond Mobile: What is our flanking maneuver?

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Micro Functionality

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Liberated Interactivity

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Revolution in manufacturing

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Breakout of the ‘browser ghetto’

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C:\

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Next ‘Google’

Discovery Service

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2:12 PM3G

T-Mobile Clear

Nearby

Palais Royal

68

Musée du Louvre

Notifications

New SMS from David

Crêpes Justine

T-Mobile Clear

Nearby

Toyota Prius

Maria Jenson

Bang & Olufson

Notifications

New SMS from David

T-Mobile Clear

Notifications

New SMS from David

2:12 PM3G

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2:12 PM3G

T-Mobile Clear

Nearby

Palais Royal

68

Musée du Louvre

Notifications

New SMS from David

Crêpes Justine

T-Mobile Clear

Nearby

Toyota Prius

Maria Jenson

Bang & Olufson

Notifications

New SMS from David

T-Mobile Clear

Notifications

New SMS from David

2:12 PM3G

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2:12 PM3G

T-Mobile Clear

Nearby

Palais Royal

68

Musée du Louvre

Notifications

New SMS from David

Crêpes Justine

T-Mobile Clear

Nearby

Toyota Prius

Maria Jenson

Bang & Olufson

Notifications

New SMS from David

2:12 PM3G

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2:12 PM3G

T-Mobile Clear

Nearby

Palais Royal

68

Musée du Louvre

Notifications

New SMS from David

Crêpes Justine

2:12 PM3G

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2:12 PM3G 2:12 PM3G

JIT ecosystem

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What is our perspective?

1. Apps prevent Just-in-time interaction

2. Escape the browser ghetto

3. A discovery service is the next ‘Google’

4. Web >> Native

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