Mobilising the masses to make change PEOPLE POWER.
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Transcript of Mobilising the masses to make change PEOPLE POWER.
1ST FOLLOWER TURNS LONE NUT INTO A LEADER – SUPPORT OTHERS!
• http://www.youtube.com/watch?v=fW8amMCVAJQ
WHY?“we’re not looking for your money, we’re looking for
your voice”
“where there’s a man / woman who has no voice, there ours shall go singing”
For every letter / phone call / petition signature etc, politicians / business people see that as representing
100 people
CASE STUDY – KONY 2012 – WHAT WORKED, WHAT DIDN’T• Worked
• Emotive – shocked people
• Fun – gave participants something – stella fella
• Hope
• Told them what to do – made it easy
• Social networking
• Didn’t work
• Research – illegal
• Military intevention – lost support of church etc
• Target government – go to the root of the problem – Aim higher than president
HOW?2. Hope
• Ethiopia’s school enrolment rate up from 38% to 72%
• Enrolment in Tanzania doubled to 98%
• Child mortality down 40% in Eritrea, Ethiopia, Malawi, Mozambique and Niger in past 20 years
• Uganda’s HIV / AIDS rate down 10%• Malaria deaths halved in Eritrea,
Rwanda and Zambia
AIM HIGHER THAN PRESIDENT• http://www.youtube.com/watch?v=3OGK4Q6PKUI
WHAT WILL WE DO NOW?• Detention for detention http://cm.org.au/wmm/advocate.html
• Lantern parade
• Protest at detention centre
• Petition / letter writing campaign – community run
• ?????
COMMUNITY RUN• http://www.communityrun.org/