Mobilidade & Bens de Consumo por Rodrigo Matheus (Danone)
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Mobilidade & NOVEMBER, 2012 Bens de Consumo
Transcript of Mobilidade & Bens de Consumo por Rodrigo Matheus (Danone)
Mobilidade &
NOVEMBER, 2012
Bens de Consumo
A long <me ago…
AND…
3 key strategies Time killer Time saver Prime <me
3 key moments ZMOT FMOT SMOT
3 key connec<ons People Places
Interests
AND…
3 key barriers Reach
Relevance ROI
LETS TURN
SHELVES MORE INTERACTIVE
“RECEITA” 2,000,000
“ONDE COMPRAR” 1,000,000
A MULTISCREEN WORLD
5 MAIN TAKE OUTS
RETHINK ADVERTISING
5 MAIN TAKE OUTS
RETHINK ADVERTISING
TAKE RETAIL EXPERIENCE TO A NEW LEVEL
5 MAIN TAKE OUTS
RETHINK ADVERTISING
TAKE RETAIL EXPERIENCE TO A NEW LEVEL
INTEGRATION OF PLATFORMS
5 MAIN TAKE OUTS
RETHINK ADVERTISING
TAKE RETAIL EXPERIENCE TO A NEW LEVEL
INTEGRATION OF PLATFORMS
THINK MOBILE AS FIRST SCREEN
5 MAIN TAKE OUTS
RETHINK ADVERTISING
TAKE RETAIL EXPERIENCE TO A NEW LEVEL
INTEGRATION OF PLATFORMS
THINK MOBILE AS FIRST SCREEN
IT’S JUST THE BEGINNING
Mobilidade &
NOVEMBER, 2012
Bens de Consumo
