MobileYouth Asia LIVE on Blackberry Indonesia
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13-Sep-2014 -
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Transcript of MobileYouth Asia LIVE on Blackberry Indonesia
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MobileYouth Asia LIVE
Hosted by Ghani KuntoEvery Thursday12:30 pmUTC +07:00Join and have your say:http://www.slideshare.net/mobileyouth/meetingLogin using your Slideshare or Facebook ID
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Rise (& Fall?)of BlackBerry in Indonesia
FLICKR: YASMINA HARYONO
EPISODE 1: April 28, 2011
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Youth Mobile Trends 2010 by Youth Research Partners
How important is BlackBerryto you?
“Not having a Blackberry is suicidal,all the class materials and informationare shared via BlackBerry Messenger
….That’s why I rarely reply to any SMS.”
Alvie, 22, Student,Bandung, Indonesia
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This isThe
mostpowerful
advertising
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Karina, 18, Jakarta
Timeline+ 6 WEEKSKarina convinces a total of 8 friends to purchase Blackberry because of BBM.
BlackBerry, BBM and word-of-mouth
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What to do …
• 25+ female BB users. What drives them to adopt BB?Identify your
beachheads
• Empower them to talk about BB to their networks
Facilitate dialogue among
beachheads
• Do beachheads care more about apps or BBM?
Involve beachheads in
product development
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http://www.mobileyouthreport.com/indonesia
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Download this presentation and get access to more chartshttp://www.mobileyouthreport.com/indonesia