Mobileworkshop

Mobile Trends WorkshopWhat every business needs to know about the increasing use of SmartPhones and Tablet Computers In Routt County

Facts About Mobile◼ More than 120 million people in the U.S. now own a smartphone, accounting for more than 50% of all mobile phone users and representing an increase of 30 million over the past year.

◼ More than 48 million people owned a tablet at the end of 2012, representing growth of 300% from 2011. The tablet is the fastest growing electronic device ever created.

◼ Smartphones and tablets now account for 13% of all Internet page views and their use is growing at an accelerating rate.

◼ About 13% of all e-commerce transactions over the 2012 holiday shopping season were completed using a mobile device, 70% on a tablet. Overall, M-commerce is now growing at a rate of about 30% per year.

◼ comScore’s 4th quarter report showed declines in desktop search engine use for the first time ever, suggesting that desktop search has peaked.

Sources: comScore Report 1-11-13; Google-Nielsen study (March 2013)

Searching for Solutions◼ Estimates are that 30% of all Internet searches are done on a mobile device and that mobile search will overtake desktop search before 2015, perhaps as soon as this year.

◼ Google reports that as of October, mobile search had exceeded desktop search when it comes to trivia questions.

◼77% of mobile searches happen at home or work, even though a desktop or laptop computer is nearby.

◼ 73% of mobile searches trigger follow-up actions: Phone call, online purchase or in-store visit. The majority of follow-up actions (55%) happen within 1 hour of the mobile search.

◼ comScore data show consumers increased use of smartphones to access retail-related information by 50% in the past year. Showrooming has placed downward pressure on pricing.

◼ Google, Microsoft and Yahoo battling to control mobile search. Facebook now calls itself a “Mobile First, Mobile Best” company (introduction of Home).

Sources: comScore Report 1-11-13; Google-Nielsen study (March 2013)

Mobile Steamboat Today

In March: 27% of users were on mobile device +85

%

Mobile Steamboat Today

Mobile now accounts for 16% of all Newspaper Readership

Steamboat Today Mobile Survey

◼ 20-question online survey conducted April 1-5, 2013. As enticement, we offered a drawing for an iPad Mini.

◼ Survey was marketed via email to 12,000 readers and advertised in print and online.

◼939 people completed the survey, all with ties to Routt County. 734 Routt County adults took the survey, about 4% of the county’s adult population.

◼ This survey is not scientific. More women than men took the survey. The survey skews toward those with internet and email access and those interested in winning an iPad mini. Nevertheless, the data is helpful in understanding mobile device use, particularly when broken out demographically.

◼ For a copy of the survey results and this presentation, email me at [email protected].

Source: Steamboat Today Mobile Survey (April 2013))

mailto:[email protected]


Twentysomethings don’t need landlines. Many never had

them.

Steamboat Today Reader Survey

Smartphone penetration up 23% in 7 months

August 2012

April 2013


iPhone: 43% Blackberry: 2%

Windows Phone: 1%

I don’t have a Smartphone: 25%

Android: 27%


70% of residents keep phone within arm’s reach 75% of the time


Tablets being adopted faster by older demographic. Younger demographic is more satisfied with phone as single tool.


41%

67%

42%

45%

43%

Mobile


On average, persons in the 18-34 age group were 19.5% more likely to have done activities on their mobile phone than those in the 34-65 age group


Tablets are preferred for media consumption – news, videos. Also, preferred for “M-Commerce”


People hate junk email, but sale info is relevant and thus not “junk”

Bundled together, banner ads are 3rd in each group, 11% overall


Mobile

15%

19%

13%

17%

15%


Mobile is ideal tool for breaking news. Instant updates, constantly

Mobile

25%

37%

25%

28%

26%

Some Top App Store Apps


70% of readers said they have or plan to download our news app


More than 50% of readers have gotten app or will

Mobile Takeaways◼ Mobile is a tremendous disruptor, altering everything from how and when we access news and information to how people find us to the price we can charge for goods and services.

◼ Mobile adoption is accelerating at breathtaking speed, and our research indicates that Steamboat and Routt County are ahead of the national curve.

◼ Mobile devices – smartphones and tablets — are affordable and intuitive and growing more so every day. The barriers to entry are small and becoming smaller.

◼ Mobile isn’t just about being mobile. It’s about convenience. Why go out and get a newspaper or walk to the computer when everything you need is within arm’s reach?

◼ Good news: With change comes opportunity. Mobile levels the playing field like never before. Google says more than 50% of all mobile search is LOCAL. They’re looking for YOU. But will they find YOU?

Mobile Takeaways (35-64)

I really like my iPhone. But I love my iPad… As my

granddaughter would say, “It’s da bomb!”

I’m only as coolas the phone I own

Just asked

Siri to find

nearby Italian

restaurants.

Showroomed your store… bought using Amazon app

Mobile Takeaways (18-34)

All I need…Is my Smartphone. What it

can’t do now, it will do soon. I’m committed and

I’m not going back.

Ignore Me…At your peril. I’m looking for you. And when I find you, I’ll talk about you, quickly … on my phone, in your store. Ready?

I’m asset lightI don’t need no stinking

books, purses, newspapers, boarding passes, computers, phone books, landlines, iPods etc…

Questions for your business

◼ Do you have a web presence that is optimized for mobile? Do you have Mobile responsive website or a standalone mobile website? What are your mobile needs?

◼ Have you researched your mobile presence? Are you showing up in directories: Google, Bing, Yahoo, Yelp, TripAdvisor, UrbanSpoon, ExploreSteamboat. Remember: 50% of mobile search is local. 73% of mobile search results in action.

◼ What are people saying about you? Bad reviews? Good reviews? No reviews? Do you have a strategy for getting customers to talk about you? Do you know how to interact with them, engage them in dialogue that helps your business?

◼ Do you know who your customers are and how best to target them? What data do you have? Email? Mobile phone? Age? Gender? Address? How are you going to build that data?

◼What’s your social media strategy? Facebook? Pinterest? Twitter? Remember, more than half of your customers are engaged in social media on their mobile devices.

The Pitch: We can helpWeb Design: Desktop web, mobileresponsive & mobile web design

Audience targeted web advertising: Desktop, mobile, tablet and apps. Buy one, get it all

Email marketing and management:We will help you reach customersthe way they prefer to be reached

Listing & Directory fulfillment: Keepingyour web presence accurate and updated

Social Media Management: Twitter, Facebook, Pinterest, Yelp, TripAdvisor

Hot Steamboat Deals is a greatway to build your customer basewith no upfront costs.

Steamboat Today still rocks!

Explore Steamboat = Local, Mobile Search!

Mobileworkshop

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