Mobile_Lunch_Truck_Presentation_Foods_2011
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Transcript of Mobile_Lunch_Truck_Presentation_Foods_2011
IMAGINE YOUR ADVERTISEMENT ON THE MOVE!
Get Noticed!!!Get Noticed!!!
THINK OUTSIDE THE TRUCK!
Del Real Foods CampaignDel Real Foods Campaign
Del Real Foods CampaignDel Real Foods Campaign
Johnny Rockets Johnny Rockets
Tostitos Food TruckTostitos Food Truck
Tostitos Food TruckTostitos Food Truck
The Tabasco Mobile Kitchen TrailerThe Tabasco Mobile Kitchen Trailer
Coca Cola CampaignCoca Cola Campaign
RCRC--COLA CAMPAIGNCOLA CAMPAIGN
RCRC--COLA CAMPAIGNCOLA CAMPAIGN
RCRC--COLA CAMPAIGNCOLA CAMPAIGN
RCRC--COLA CAMPAIGNCOLA CAMPAIGN
MASECA® En La Cocina MASECA® En La Cocina
DELISSIO PIZZERIADELISSIO PIZZERIA
PLANET SMOOTHIEPLANET SMOOTHIE
Nestle Aguas Frescas TourNestle Aguas Frescas Tour
TACO BELL LUNCH TRUCKTACO BELL LUNCH TRUCK
LA LA ––STREET FOOD FEST STREET FOOD FEST 20102010
National Coverage
Mobile Mex-Media Group provides advertising and advertising and executes sales promotions on over 4,000 mobile Lunch Trucks nationwide.
Market List
'Atlanta'Austin, TX'Bakersfield'Baltimore'Charlotte, NC'Chicago'Dallas'Denver
'Modesto'New Orleans'New York'Northern New Jersey'Orlando'Philadelphia'Phoenix'Portland'Providence, RI'Raleigh-Durham, NC'Denver
'El Paso, TX'Fresno'Hartford'Houston'Jacksonville'Killeen, TX'Laredo'Las Vegas'Los Angeles'Louisville, KY'Lower Rio Grande Valley'Miami
'Raleigh-Durham, NC'Sacramento/Stockton'Salinas / Monterey'Salt Lake City'San Antonio'San Diego'San Francisco/San Jose/Oakland'Seattle'Tacoma, WA'Tampa'Tucson'Ventura, CA'Washington DC'Waco, TX'Yakima, WA
THE IDEA BEHIND OUR APPROACH IS SIMPLE:THE IDEA BEHIND OUR APPROACH IS SIMPLE:
• WE BY PUTTING TRADITIONAL ADVERTISING IN MOTION.
• WE BY CREATIVELY WRAPPING MOBILE LUNCH TRUCKS FOR INCREDIBLE LOOKING VISUAL.
• WE BY RUNNING OUR TRUCKS ON THE BUSIEST HIGHWAYS & STREETS7 DAYS A WEEK.
BENEFITS OF MOBILE LUNCH TRUCK ADSBENEFITS OF MOBILE LUNCH TRUCK ADS• MOBILE LUNCH TRUCKS PENETRATE DEEPLY INTO THE HISPANIC AND GENERAL
MARKETS, WHILE SERVING OVER 500-900 CUSTOMERS AND GARNERING 69, 0000IMPREEIONS DAILY.
• OPERATE 16-24 HOURS PER DAY, 6-7 DAYS PER WEEK
• STOP’S FOR 45-50 MINUTES WHILE SERVING CUSTOMERS, RESULTING IN A3-SIDED BILLBOARD PARKED ON A BUSY INTERSECTION
• ADVERTISING STAY’S WITHIN THE REGION ORDERED BY ADVERTISER
• ENTER AREAS THAT DO NOT ALLOW BILLBOARDS
Advertising
Exterior Vehicle Ads, measuring 27" x 57", will be posted on the back or serving side.
Advertising
Point-of-sale material consisting of an 8" x 8" Static Cling Window Display (Hot Trucks) or an 18" x 24" Interior Vehicle Ad (Cold Trucks) and a Take-One Brochure Box will also be posted on the vehicles fronting customers at each stop.
EFFECTIVENESS OFTRANSIT ADVERTISING
AMERICAN TRUCKING ASSOCIATION (ATA) SURVEY
• 91% OF PEOPLE RECALLED WORDS AND PICTURES ONFLEET VEHICLES.
• 71% REPORTED THAT THEY DEVELOPED A FAVORABLE IMPRESSION OF THE COMPANY WHEN GRAPHICS WERE USED.
• 60% SAID THEY WOULD BASE A BUYINGDECISION ON THESE IMPRESSIONS.
COMPARATIVE ANALYSIS
BILLBOARDS HAVE BECOMECOMMONPLACE, WITH THEEMERGENCE OF MORE CREATIVETYPES OF OUTDOOR ADVERTISING
MOBILE LUNCH TRUCK ADVERTISING IS A HIGHLY CREATIVE ANDIMPACTFUL WAY TO GENERATEIMPRESSIONS QUICKLY
CASE STUDY : 150 TRUCKS + 3 MONTHS= 69,000 IMPRESSIONS
TOTAL NUMBER OF IMPRESSIONS:
MONTHS DAYS TRUCKS IMPRESSIONS
3 90 150 69,000
TOTAL NUMBER OF IMPRESSIONS: 69,000
JESSE HERNANDEZVP Marketing
8424 Great Circle Dr Suite #100California City CA, 93505Tel: (310) 341-6731Fax:(760) [email protected]