Mobile_Lunch_Truck_Presentation_Foods_2011

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IMAGINE YOUR ADVERTISEMENT ON THE MOVE!

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Transcript of Mobile_Lunch_Truck_Presentation_Foods_2011

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IMAGINE YOUR ADVERTISEMENT ON THE MOVE!

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Get Noticed!!!Get Noticed!!!

THINK OUTSIDE THE TRUCK!

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Del Real Foods CampaignDel Real Foods Campaign

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Del Real Foods CampaignDel Real Foods Campaign

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Johnny Rockets Johnny Rockets

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Tostitos Food TruckTostitos Food Truck

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Tostitos Food TruckTostitos Food Truck

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The Tabasco Mobile Kitchen TrailerThe Tabasco Mobile Kitchen Trailer

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Coca Cola CampaignCoca Cola Campaign

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RCRC--COLA CAMPAIGNCOLA CAMPAIGN

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RCRC--COLA CAMPAIGNCOLA CAMPAIGN

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RCRC--COLA CAMPAIGNCOLA CAMPAIGN

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RCRC--COLA CAMPAIGNCOLA CAMPAIGN

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MASECA® En La Cocina MASECA® En La Cocina

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DELISSIO PIZZERIADELISSIO PIZZERIA

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PLANET SMOOTHIEPLANET SMOOTHIE

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Nestle Aguas Frescas TourNestle Aguas Frescas Tour

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TACO BELL LUNCH TRUCKTACO BELL LUNCH TRUCK

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LA LA ––STREET FOOD FEST STREET FOOD FEST 20102010

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National Coverage

Mobile Mex-Media Group provides advertising and advertising and executes sales promotions on over 4,000 mobile Lunch Trucks nationwide.

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Market List

'Atlanta'Austin, TX'Bakersfield'Baltimore'Charlotte, NC'Chicago'Dallas'Denver

'Modesto'New Orleans'New York'Northern New Jersey'Orlando'Philadelphia'Phoenix'Portland'Providence, RI'Raleigh-Durham, NC'Denver

'El Paso, TX'Fresno'Hartford'Houston'Jacksonville'Killeen, TX'Laredo'Las Vegas'Los Angeles'Louisville, KY'Lower Rio Grande Valley'Miami

'Raleigh-Durham, NC'Sacramento/Stockton'Salinas / Monterey'Salt Lake City'San Antonio'San Diego'San Francisco/San Jose/Oakland'Seattle'Tacoma, WA'Tampa'Tucson'Ventura, CA'Washington DC'Waco, TX'Yakima, WA

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THE IDEA BEHIND OUR APPROACH IS SIMPLE:THE IDEA BEHIND OUR APPROACH IS SIMPLE:

• WE BY PUTTING TRADITIONAL ADVERTISING IN MOTION.

• WE BY CREATIVELY WRAPPING MOBILE LUNCH TRUCKS FOR INCREDIBLE LOOKING VISUAL.

• WE BY RUNNING OUR TRUCKS ON THE BUSIEST HIGHWAYS & STREETS7 DAYS A WEEK.

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BENEFITS OF MOBILE LUNCH TRUCK ADSBENEFITS OF MOBILE LUNCH TRUCK ADS• MOBILE LUNCH TRUCKS PENETRATE DEEPLY INTO THE HISPANIC AND GENERAL

MARKETS, WHILE SERVING OVER 500-900 CUSTOMERS AND GARNERING 69, 0000IMPREEIONS DAILY.

• OPERATE 16-24 HOURS PER DAY, 6-7 DAYS PER WEEK

• STOP’S FOR 45-50 MINUTES WHILE SERVING CUSTOMERS, RESULTING IN A3-SIDED BILLBOARD PARKED ON A BUSY INTERSECTION

• ADVERTISING STAY’S WITHIN THE REGION ORDERED BY ADVERTISER

• ENTER AREAS THAT DO NOT ALLOW BILLBOARDS

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Advertising

Exterior Vehicle Ads, measuring 27" x 57", will be posted on the back or serving side.

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Advertising

Point-of-sale material consisting of an 8" x 8" Static Cling Window Display (Hot Trucks) or an 18" x 24" Interior Vehicle Ad (Cold Trucks) and a Take-One Brochure Box will also be posted on the vehicles fronting customers at each stop.

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EFFECTIVENESS OFTRANSIT ADVERTISING

AMERICAN TRUCKING ASSOCIATION (ATA) SURVEY

• 91% OF PEOPLE RECALLED WORDS AND PICTURES ONFLEET VEHICLES.

• 71% REPORTED THAT THEY DEVELOPED A FAVORABLE IMPRESSION OF THE COMPANY WHEN GRAPHICS WERE USED.

• 60% SAID THEY WOULD BASE A BUYINGDECISION ON THESE IMPRESSIONS.

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COMPARATIVE ANALYSIS

BILLBOARDS HAVE BECOMECOMMONPLACE, WITH THEEMERGENCE OF MORE CREATIVETYPES OF OUTDOOR ADVERTISING

MOBILE LUNCH TRUCK ADVERTISING IS A HIGHLY CREATIVE ANDIMPACTFUL WAY TO GENERATEIMPRESSIONS QUICKLY

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CASE STUDY : 150 TRUCKS + 3 MONTHS= 69,000 IMPRESSIONS

TOTAL NUMBER OF IMPRESSIONS:

MONTHS DAYS TRUCKS IMPRESSIONS

3 90 150 69,000

TOTAL NUMBER OF IMPRESSIONS: 69,000

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JESSE HERNANDEZVP Marketing

8424 Great Circle Dr Suite #100California City CA, 93505Tel: (310) 341-6731Fax:(760) [email protected]