TELECOM BUZZ “EXPANDING TELECOM WORLD HORIZON”

A MobileComm Professionals Inc. Publication www.mcpsinc.com 1.

MobileComm Professionals, Inc. (Issue 38)

MobileComm announced as winners at Aegis Graham Bell Awards in the category of “Innovative Bundle Services”

MobileComm has been awarded the Voice and Data benchmarking for top four carriers in Canadian Market.

MobileComm’s HIGHLIGHTS

“5 Social Selling Myths Busted ”

Source: www.socialsellingu.com

“MobileComm Encourages Young Technocrats To Become

Entrepreneurs”

MobileComm Professionals Inc.

Today Opco’s around the world are facing challenging market conditions along with the decline in revenues. Prime factors causing such problems are High subscribers churn rates-caused by network congestion and the increased competition from the Over-the-top players. As they continue to compete for new customers, their key revenue challenge is to arrest losses by retaining their existing customers and enhancing the income stream from each of these customers. There exist various factors causing decline in revenue in the telecom industry which are:

Performance of Operators: Market Liberalization: Policy and Regulation Issues: Lack of Timely Insights: Delayed Response Time:

Telco’s need to understand these problems to get solutions for all of these in order to increase the revenue and decrease the churn rate using Telecom Event Analytics that can detect churn risk and revenue enhancement opportunities from live subscriber call behavior and initiate dynamic real time responses.

EDITORIAL

CONTENTS

Main Stories

Telebytes

Teledata

Sneak Peek into MobileComm

• Airtel, Vodafone and Idea hike 2G tariff by up to 100%:

• AT&T to expand wireless network to Mexico with $2.5B purchase of Iusacell

Feature Story

We hope you’ll find this issue interesting. Drop us your suggestions or feedback at newsletters@mcpsinc.com

• French Bank and Twitter team up for money transfer via tweets

• Bharti Airtel, Telangna government launches public Wi-Fi • Modi’s vision of smart city takes shape

2.

KEY COMPANY HIGHLIGHTS

• MobileComm on 8th November, 2014 clinched

an award at prestigious Bell Awards Ceremony

in the category of Innovation in Bundle

Services 2014 for its products mMaps.

• MobileComm Professionals Inc., has

undertaken Nationwide EME (Electromagnetic

Emission) Compliance testing for Tier-1

Operator in USA.

• MobileComm Technologies Canada Inc. has

been awarded the voice and Data

benchmarking for top four carriers in Canadian

Market.

• MobileComm delivered series of LTE trainings

to Sprint and many more trainings are still

taking place.

• MobileComm has planned to organize

weekend classes for telecom professionals

• MobileComm Professionals' Training academy

has expanded in the North America, LAM and

South American markets. In Q3 of 2014 alone,

the academy delivered 50+ training days to

Tier-1 OEM.

• 3G/4G Deployment Status (Globally)

• MobileComm’s Glorious Achievement • MobileComm’s Insights

• 5 Social Selling Myths Busted

• Revenue enhancement and churn prevention for telecom service providers

TECHNO BUZZ

“REVENUE ENHANCEMENT AND CHURN PREVENTION”

3. MobileComm Professionals Inc.

INDUSTRY LANDSCAPE

Today Opco’s around the world are facing challenging market conditions along with the decline in revenues. “Prime factors causing such problems are High subscribers churn rates-caused by network congestion and the increased competition from the Over-the-top players.” As Telco’s continue to compete for new customers, their key revenue challenge is to arrest losses by retaining their existing customers and enhancing the income stream from each of these customers. CUSTOMER ATTRITION has also been a KEY CONCERN for all communication service providers, below market studies confirms the severity of the situation:

Churn costs AT&T, Verizon, Comcast and Time Warner Cable billions of dollars every year Roughly 75% of the subscribers signing up every year come from another network—they are already

churners The churn rate in developing markets ranges from 20% to 70%. In some of these markets more than

90% of all mobile subscribers are on prepaid service. Some operators in developing markets lose in aggregate their entire subscriber base to churn in a year

Regulations like Mobile Number Portability further encourage network switching. Network quality is also an important factor - 45% of smartphone user churn happens due to network quality issues. Clearly, preventing customer churn is a top business priority for service providers. New technology and new players are also exerting downward pressure on revenue.

“In a recent survey, the world’s top 80 Telco's ranked improving customer experience and

satisfaction as their number one business priority and number one IT investment goal.”

CHURN PREVENTION AND REVENUE ENHANCEMENT :

Few limitations that are negatively impacting telecom revenue are:

Performance of Operators Market Liberalization Policy and Regulation Issues Lack of Timely Insights Delayed Response Time

Currently, subscribers who are at the risk of switching or who might be willing to buy additional services are identified based on past data about preferences, segments, usage patterns and call center interactions. Disruptive events, such as negative network experiences or changes in usage patterns, have a significant influence on subscriber behavior regarding churn or revenue enhancement.

Customer Experience KPI’s for Telco’s:

KPI Churn Rate For VIP Customers

Per Year

ARPU For VIP Customers

Per Year

Net Promoter Score

Lead Time Response

Marketing Conversion Rate

Current Benchmark

40% 5% 28% 48 Hours 2%

Source: Wipro Ltd.

TECHNO BUZZ

4. MobileComm Professionals Inc.

“REVENUE ENHANCEMENT AND CHURN PREVENTION”

SOLUTION To IMPROVE The PROCESS USING TELECOM EVENT ANALYTICS

Using a TELECOM DATA ANALYTICS SYSTEM, Telco’s can detect churn risk and revenue enhancement opportunities

from live subscriber call behavior and initiate dynamic real time responses. Through the use of near real-time

integration and analysis, telecom providers can expect to see reduction in churn and increase in the average revenue

per VIP user.

TELECOM DATA ANALYTICS STRUCTURE:

Below are the and FEATURES BENEFITS of the TELECOM ANALYTICS STRUCTURE:

Conclusion:

The competition for customers among Telco’s is not about to diminish. Churn will continue to a problem as will the

ability to hold on to and maximize the value of VIP customers. The above Telecom Data Analytics Structure help Telco’

to solve the problem of real-time data analysis and delay response time. The model also offers the means to respond

rapidly and appropriately on a customer-by-customer basis to both.

Goal: “Detect churn risk revenue enhancement opportunities from live subscribers call behavior and initiate

dynamic real time response”

FEATURES BENEFITS

Gathers near real-time information from various sources like call logs, call details and network

performance data

Grow revenue through Cross-Sell and Up-Sell opportunities

Uses predictive analytics and complex event processing to quickly take the right action to mitigate

potential risk or convert the opportunity

Enhanced customer satisfaction

Complex event processing to identify next best action plan

Improved campaign management

Source: Wipro Ltd.

MobileComm Professionals Inc.

TELEDATA

“3G/4G DEPLOYMENT STATUS(Globally)”

5.

Source: Telecomlead.com Data as of 6th June,2014

LTE USER BASE: North America has 47 percent of LTE User Base i.e. 115 Million LTE Subscribers Asia Pacific has 39 percent of LTE User Base i.e. 95 Million LTE Subscribers Western Europe has 10 percent of LTE User Base

GLOBAL MOBILE TECHNOLOGIES FORECAST

Source: Informa Telecoms & Media

“With the convergence of the Internet and

wireless communications, mobile data

services are undergoing tremendous

growth. As users increasingly enter the

network and create an enormous surge in

mobile traffic, mobile operators need to

focus on the quality of experience they

provide to their users.”

TELECOM BYTES

Airtel, Vodafone and Idea hike 2G tariff by up to 100%:

During the period of June-September 2014, telecom operators have increased the tariff rates up to 100% across the country. Airtel has increased the rates by 33%, while Vodafone and Idea have started gradually implementing the hiked mobile internet rates by June 2014. Vodafone and Idea Cellular increased rack rate, which is charged without any offer or scheme, by up to 100% from 2 paisa per 10 kb of data usage to 4 paisa per 10 kb. The 2G data pack rate of Airtel is highest among the three at 10 paisa per 10 kb which means cost of 1GB mobile internet usage without any scheme or offer for a subscriber is over Rs10, 000 which company is now selling for Rs176.

AT&T to expand wireless network to Mexico with $2.5B purchase of Iusacell: T&T announced it plans to acquire Mexican wireless network operator Iusacell for $2.5 billion, a figure that includes Iusacell's debt. Via the acquisition, AT&T said it will gain Iusacell's 8.6 million wireless customers, its 3G GSM/UMTS network that covers roughly 70 percent of Mexicans, and the ability to offer "the first-ever North American Mobile Service area covering over 400 million consumers and businesses in Mexico and the United States," the company said. "It won't matter which country you're in or which country you're calling--it will all be one network, one customer experience," boasted Randall Stephenson, AT&T's chairman and CEO, adding that AT&T plans to expand Iusacell's wireless network to "millions more" Mexicans if the transaction is approved.

French Bank and Twitter team up for money transfer via tweets: One of the France’s largest banks is teaming up with world’s largest social networking site Twitter this week to allow customers to transfer money via tweets. The move by Group BPCE [BPCE.UL], France's second largest bank by customers, coincides with Twitter's own push into the world of online payments as the social network seeks new sources of revenue beyond advertising. Twitter is racing other tech giants Apple and Facebook to get a foothold in new payment services for mobile phones or apps.

Bharti Airtel, Telangna government launches public Wi-Fi: India’s biggest network operator Bharti Airtel, and the Telangana government have together announced the launch of public Wi-Fi for up to 17 locations in the city of Hyderabad. The service will offer Internet access of up to 750Mb of data on a daily basis. The motive of such initiative is to allow citizens to experience host of web opportunities, making Hyderabad a DIGITAL CITY.

MobileComm Professionals Inc. 6.

Modi’s vision of smart city takes shape:

Smart cities is the catchphrase as Prime Minister Narendra Modi's government lays the groundwork for his ambitious program aimed at setting up 100 such urban settlements nationwide. Modi's vision for advanced cities that benefit from the latest technology has finally begun to take shape with the Ministry of Urban Development identifying almost all the locations where they will be built as well as existing cities that are to be remodelled on these lines. This done, the ministry has asked the 22 states where the programme will be implemented to send detailed project reports so a final blueprint can be outlined.

SNEAK PEEK INTO MOBILECOMM

MobileComm Professionals Inc.

“MobileComm’s GLORIOUS ACHIEVEMENT”

7.

MobileComm on 8th November, 2014 clinched an award at prestigious Bell Awards Ceremony, in the category of

Innovative Bundle Services 2014 for its products mMaps.

At the glittering ceremony of Aegis Graham Bell Awards, held on 8th November, 2014, MobileComm Technologies was announced as winner in the category of “Innovative Bundle Services” for its flagship GIS mapping software tool ‘mMAPs’. MobileComm since its incorporation is committed towards providing quality centric and inspiring “TECHNOVATIVE SOLUTIONS.” These solutions help Telco’s to increase efficiency and provide flexibility to acknowledge customer specific deliverable requirements. The award recognizes MobileComm’s strong commitment, excellent teamwork and professionalism, and ability to grow, under challenging circumstance.

MobileComm is highly honored to be recognized by such prestigious award, as this award reinforces MobileComm’s continued commitment to provide a robust Technovative and Best-In-Class solutions to acknowledge customer-specific deliverable requirements. For MobileComm this is a remarkable achievement by any standards!!!

“The award recognizes our efforts in developing the most innovative and powerful GIS mapping platform for

Telecom Industry. MobileComm has invested a lot in the development of indigenous ‘GIS Mapping’ platform,

based on evolved Telecom networks needs, which primarily caters to multiple technology GIS data visualization

and interpretation”.

- Mr. Rajiv Gandhi, CEO and Business Head

SNEAK PEEK INTO MOBILECOMM

MobileComm Professionals Inc.

“MobileComm’s INSIGHTS”

7.

MobileComm has planned weekend classes for telecom professionals. These weekend classes are specially planned for telecom professionals who can’t attend classes on daily basis. It will help to monitor your own knowledge on a regular basis, providing you with an enhanced learning experience.

Venue: MobileComm Technologies (I) Pvt. Ltd. Plot No-568, Udyog Vihar, Phase V, Gurgaon (Landmark- Backside of India Bulls Building) Course Name: WCDMA Understanding Course Duration: 2 Days Trainer Name: Mr. Deepak Bajaj Date: Saturday 13th & Sunday 14th December 2014 Course Timing: 10:00 AM to 4:30 PM Course Fees: 10000/- + Service Tax

More Technical Courses COMING SOON!!! FOR MORE INFORMATION AND ENQUIRY CONTACT

trainingsolutions@mcpsinc.com

Contingent Staffing Partner – Top Tier status in North American Markets With the extensive deployment of 4G networks by the BIG FOUR cellular service providers and supporting OSS/BSS and services expansion by the Tier 1 OEMS in USA and Canada, the demand for contingent staff has been growing drastically. Expert resources across varied skill sets are being deployment in large numbers. As a tier-1 vendor partner of the Carriers and OEMs alike, MobileComm Professionals, Inc. has been leading the market in deploying and supporting RF Engineers, subject Matter experts, Field technicians, Transport engineers and Software developers. Through Q1, Q2 and Q3, MobileComm has not only enhanced the headcount for project based contingent staff but also assisted our clientele in contract to hire positions.

“MobileComm Encourages Young Technocrats To Become Entrepreneurs”

Explore Your Business Idea, Schedule Your

Pitch… This may be your time…

For More Information Contact :

Become.Partner@mcpsinc.com

FEATURE

MobileComm Professionals Inc.

“5 SOCIAL SELLING MYTHS BUSTED”

8.

Excerpted from Sales Blog of Author Tom Abbott

There’s never been a better time to be in sales. In this era of social media,

“SOCIAL SELLING IS THE EVOLUTION OF SALES.”

Buyers are always connected and constantly on social media, learning more about your company and competitors. Social media has changed the buying process and as a result, the selling process. In this article, author Tom Abbott has shared 5 social selling myths that might be keeping you from closing the deals and earning the commissions, that top business owners and sales professionals are doing using social selling.

Social Selling in “NUMBERS” Did you know that 89% of purchases (75% for B2B) start with an online search? Today’s socially savvy buyers don’t even contact you (or your competitors) until 57% of the purchase process is complete.

“Social selling is the practice of incorporating social networks in your sales process, which is called as the 3Ps of Social Selling – Prospect. Position. Present.” Today, social media provides business owners and sales professionals with the opportunity to engage with future customers directly without even picking up the phone. No more buying lists. No more cold calls. No more gatekeepers.

In this article, he has taken the FIRST ONE OF 10 ESSENTIAL STEPS OF SOCIAL SELLING which might be used to generate leads, stand apart from competitors and close more deals faster and easier than ever before

Prospect – Find Your Audience You need to know where your target customers are congregating on social media. Success in social selling requires discovering the top three ways of consistently reaching a large number of your ideal target customer. Why three ways? Well, to avoid putting all of your eggs in one basket with just one way and to avoid spreading yourself too thin in time and money with more than three ways. Sticking to your top three ways of consistently reaching a large number of your ideal target customer is manageable and will keep you focused. Why the word “consistently”? Because anything other than being consistent doesn’t work. If you’re thinking that you can hit the jackpot with the occasional promoted post, you need to think again. Spending hundreds of dollars on that type of strategy will almost guarantee you a negative return on your investment. And there’s nothing less effective than joining a discussion group, posting or answering one question. Your audience needs to see you as consistent and credible before trusting your message. Why the words “large number”? Because you’ll need to reach lots of prospects in order to achieve your income goals and make the best use of your time. Consider using LinkedIn to find the groups your customers belong and if there are more than 10,000 members, become a top contributor (start by commenting in discussions) of those groups as a way of reaching customers in large number. Group participants also get 4x the number of profile views.

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FEATURE

MobileComm Professionals Inc.

“5 SOCIAL SELLING MYTHS BUSTED”

9.

5 SOCIAL SELLING MYTHS BUSTED:

OUR GLOBAL PRESENCE:

MobileComm Professionals, Inc.

465 W George Bush Tpke. Suite 200, Richardson, Texas, 75080 Tel: 972 575 4500 Fax: 972 575 450

MobileComm Technologies LLC (ME)

PO Box 1058 PC-112 Ruwi, Sultanate of OMAN Tel : +968-24590507/24593427

MobileComm do Brasil S/A

Av. Raja Gabaglia, 3117, 424, São Bento – Belo Horizonte, MG, CEP: 30.350-563 MG, CEP: 30450-250 Belo BRA: +55 (31) 9335-0013 | +55(31)3789-8066 USA: +1 (425) 738-0605

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MobileComm Technologies (I) Pvt. Ltd.

568, Udyog Vihar Phase 5 Gurgaon, 122016, Haryana, India Tel : +91 124 4374800 Fax: + 91 124 4374

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MobileComm Technologies Africa Office

F10, Kirunje Apartments Mapaka Road, WestLands, Nairobi, Kenya Tel : +254 702020598

11. MobileComm Professionals Inc.

MobileComm Technologies Canada Inc.

15 Delmonico Road, Brampton Ontario, Canada – L6P 2K5 Tel: +1 (647) 407-7705

CONTACT US

MobileComm Technologies LLC(ME)

P.O.Box: 26025 - 13121 Safat State of Kuwait Tel : +965 22470981 Fax: +965 22490982