Mobile Workflow and the Showroom Process of the Near Future
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“Tablets are a sale professional’s best friend” Mobile Workflow and the Showroom Process of the Future
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Transcript of Mobile Workflow and the Showroom Process of the Near Future
“Tablets are a sale professional’s best friend”
Mobile Workflow and the Showroom
Process of the Future
Jeff Kershner
20+ Years in the IndustryDealer & Vendor Consultant
Founder of DealerRefresh.com
[email protected]: @dealerrefresh
Join the DealerRefresh community
My Son – working the mouse at age 3?
My daughter – What IS a mouse daddy?
Everyone is now connected
Even Nanan is plugged in!
Tablet traffic share doubled from 2012 to 2013
Who has a tablet?
New Technology has changed shopping behavior
Applebee’s installs 100,000 tablets
Ducati utilizes tablets on their showroom
Engaging and Educating
Tablets - Sonic Automotive’s best friend
Trust and Time
“As customers go through the car-buying process, some of their biggest concerns are trust and time.We’re using iPad and iPhone to break down both those barriers.”
And the winner is…
“biggest concerns are
trust….”
VS
Showrooming is the practice of examining merchandise in a traditional brick and mortar retailer while cross shopping online (by mobile).
What is Showrooming?
• Lost of trust in the dealership or sales professional due to
experience.
• Looking for something else – options, colors, trim, specials.
What causes Showrooming?
Showrooming statistics
• 31% of in-market vehicle shoppers visited auto websites via their smartphones – up from 17% in 2011
• Over half of those shoppers did so while physically at a dealership!
- J.D. Power
What are consumers doing?
- cars.com
My own showrooming story - caught myself
Leave them alone, and they’ll be on their phone
Get them OFF their mobile device and get them engaged with YOUR mobile device!
Help prevent showrooming
Get them OFF their mobile device and get them engaged with YOUR mobile device!
Recommended applications & bookmarks
Your dealership app and or mobile websiteRage?
CarStory - engage on the showroom floor
Search, Comparisons, Pricing, Insights
Give it try…
www.dlrfr.sh/freecarstory
Want to sell a vehicle? Send a video!
Walkaround Video app by Authntk
www.dlrfr.sh/videoWAV
Showcase your dealership reviews
Showcase your individual employee reviews
Consumers appraise their own trade-in
Finance and warranty menu - introduce early
Manufacturer-to-dealer apps
Ford & Apple iPad’s sell more cars
The new 'Showcase' app allows sales
consultants to get “anytime, anywhere”
access to product information, and tailor
customer orders by make, color, features
and price.
• OEM to dealer & consumer apps
• Financial credit & menu app
• Your dealership CRM
• History Reports - CarFax or AutoCheck
• Customer reviews / DealerRater Page for individual employees
• Images of your happy customers
• Service walk video
• A video of the original owner of trade-in
• News article / vehicle reviews
Other Engaging Ideas & Applications
YOU decide, YOU implement.
Benefits outweighs price - No excuses
Wireless Infrastructure at the Dealership
Someone to Manage
Process for Distribution
Process for Training
Handle Device Breakage
Check list and process - logistics
• Increased Customer Confidence
• Increased Trust
• Increased Satisfaction
• Sell more vehicles and increaseGROSS profits
What are you waiting for?
“Tablets REALLY ARE a sale professional’s best friend”
Thank You
Mobile Workflow and the Showroom Process of the Future
Jeff Kershner
Founder of DealerRefresh.com
[email protected]: @DealerRefresh
Join me on
DealerRefresh.com
