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Transcript of Mobile website for business
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[email protected] DATA TRAFFIC
FORECAST
Global mobile data
traffic grew 2.3 fold in 2011, more than doubling for the fourth year in a row.
Mobile video traffic
exceeded 50% of all video traffic for the first time in 2011Average smart phone usage
nearly tripled in 2011.
2011
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By the end of 2012, the number of mobile connected devices will
exceeded the number of people on earth!
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At the end of 2011, there were more than 400 smartphone device types on the market in the U.S., providing a wide range of options for the consumer.
Android and Apple dominatedthe smartphone narrative in 2011, with a combined market share of more than 75% in December 2011.
75%
Apple accounted for 29.6% of the smartphone market in December 2011
MOBILE DEVICE TYPE
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[email protected] AND TABLET
OWNERSHIP
It took seven years to reach
nearly 40 million smartphones compared to less than two years to reach nearly 40 million tablet.
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91.4 million smartphones in the
U.S.80% (5 billion) of the world’s population
now has a mobile phone
62% of adults aged 25-34 own
smartphones
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MOBILE APP
BROWSER
Half of U.S. adult cellphone owners (50%)now have apps on their phones
In the US and EU5, mobile app audience growth exceeded that of mobile browser growth
Facebook app ranks as #3 most popular app for iPhone and #4 for Android users
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19% of United States adults own a tablet device and 29% own either a tablet or e-reader
Tablet and e-reader ownership
increased by nearly double over the holidays, and more than 1 out of every 4 Americans now has one of the devices.
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[email protected] GROWTH OF MOBILE MARKETING
& TAGGING
Half of local searches
are performed on mobile devices
Over one-third of Facebook’s 600+ million user base uses
Facebook mobile
200 million plusYouTube views occur on mobile devices per day
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Of the world’s 4 billion mobile phones in use,
1.08 billion are smartphones
In the U.S. and EU5, more than half of mobile users accessing social networks did so on a near daily basis
On average, Americans
spend 2.7 hours/day socializing on their mobile device, which is over twice the amount of time they spend eating
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91% of mobile internet access is to socialize, compared to 79% on desktops
By 2014, mobile internet usage should take over desktop internet usage
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[email protected] MOBILE ACTIVITES
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[email protected] MOBILE USERS WILL AND WON’T PUT UP WITH
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[email protected] SPENDING ANG REVENUE