Mobile Web to SMS to Apps: The Stages of Mobile Recruiting Solutions

@kanec & @iamthebunda

MOBILE WEB TO SMS TO APPS: The Stages of Mobile Recruiting Solutions

KANE COCHRAN & PAUL BUNDALINKEDIN TALENT CONNECT

OCT 11, 2012Wednesday, October 10, 12

@kanec & @iamthebunda Agenda

Mobile Landscape Statistics you need to know

Mobile Phases The Hodes perspective on mobile recruitment opportunities

Destinations Mobile sites, SMS, mobile apps and beyond

Q&A

Wednesday, October 10, 12


Within the next decade, the mobile phone will be the primary internet connection for the majority of people across the world.

-Pew Internet




WHAT EXCITES YOU MOST ABOUT MOBILE?

w/ Paul


@kanec & @iamthebunda Mobile LandscapeWednesday, October 10, 12

@kanec & @iamthebunda The devices

19% of jobseekers use mobile

and 15-25% of traffic is mobile



WHAT WAS THE BIGGEST FACTOR DRIVING YOU TO GO MOBILE?

w/ Paul



MOBILE PHASESMOBILE WEB | SMS | NATIVE APPS


@kanec & @iamthebunda Mobile PhasesWednesday, October 10, 12


MOBILE WEBPHASE I


@kanec & @iamthebunda Optimization - Friendly to all phonesWednesday, October 10, 12

@kanec & @iamthebunda Phase I - Static mobile sitesWednesday, October 10, 12

@kanec & @iamthebunda Evolution of m.tmobile.jobsWednesday, October 10, 12


WALK US THROUGH THE DECISION PROCESS TO START SMALL AND BUILD ON THE EXPERIENCE.

w/ Paul


@kanec & @iamthebunda Full mobile career site

live demo ofm.tmobile.jobs



HOW DIFFICULT WAS IT FOR YOU TO CONVINCE PEOPLE INTERNALLY YOU NEED TO GO MOBILE AND KEEP EXPANDING?

w/ Paul



and what about mobile apply?



THE ABILITY TO APPLY VIA MOBILE IS STILL NEW. WHAT FACTORS LED YOU TO OFFER THAT OPTION?

w/ Paul



WHAT ARE SOME OF YOUR GOALS FOR THE SITE? AND HOW HAS IT PERFORMED?

w/ Paul



mobile + social?

so how about


@kanec & @iamthebunda Mobile + SocialWednesday, October 10, 12


are personalour devices




live demoMOBILE

Mobile Personalization w/ SJMWednesday, October 10, 12

@kanec & @iamthebunda Mobile Websites: Key takeaways

Mobile sites are foundation of mobile strategy

App-like experience: Tailored UX will drive higher adoption than mobile apps right now

Smartphones = flexibility: Touch screens, custom interactions, javascript, great UX

Don’t forget the basic HTML & feature phones

More than a landing page. Integrate jobs & events, inside-info, multimedia and tie to ‘wired web’, interview pages, recruiter pages, and more.



what’s responsive design

before we move on

and should i care?


@kanec & @iamthebunda Responsive Design: A quick thoughtWednesday, October 10, 12


HOW IMPORTANT HAS IT BEEN FOR T-MOBILE TO SUPPORT ALL DEVICS?

w/ Paul



TEXT MESSAGINGPHASE II



SMS is the most widely used

data application on the planet


@kanec & @iamthebunda SMS Alerts

Sept 21, 2012 3:20 pm

You are signed up to receive alerts about exciting career opportunities at HDx.

Visit http://bit.ly/hDx0pt5 to learn more about our career optys.

Subscribe to SMS Alerts


http://bit.ly

http://bit.ly

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http://bit.ly


Sept 21, 2012 3:20 pm

Hi. We just added a new hiring event in your area. We will be at Georgia Tech U. on Aug 3, 2012.

Visit http://bit.ly/iNtV13w for details, directions and more.

Event Opportunities Alert


http://bit.ly

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Sept 21, 2012 3:20 pm

Hi Kane. Just wanted to let you know we’re hiring mobile strategists to join our Atlanta team.

Visit http://bit.ly/nEwJOB for more details about the oppty

Job Opportunities Alert


http://bit.ly

http://bit.ly

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http://bit.ly


Sept 21, 2012 3:20 pm

Hi. Great to meet you last week at the GA Tech event.

Visit http://bit.ly/iNtV13w to learn more about opportunities at HDx.

After Event Alert


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Sept 21, 2012 3:20 pm

Big news! We just launched our new internal referral site. Get instant, personalized job referral matches for your LinkedIn and Facebook connections

Visit http://bit.ly/iN0vAte to login, view and share jobs with friends

Employee Alerts


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Sept 21, 2012 3:20 pm

Hi Kane. Just a reminder that you have an interview tomorrow, Jul 27 @ 3:00pm.

Visit http://bit.ly/iNtV13w for details, directions and more.

Interview reminder alert


http://bit.ly

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WHAT DO YOU THINK OF SMS AS AN OPTION FOR ENGAGING CANDIDATES?

w/ Paul



MOBILE APPSPHASE III



so what might atalent lifecycle app look like*

*keep in mind you might have to transport to the future


@kanec & @iamthebunda Mobile Apps: Augmented RealityWednesday, October 10, 12

@kanec & @iamthebunda Mobile Apps: Interview SchedulingWednesday, October 10, 12

@kanec & @iamthebunda Mobile Apps: OnboardingWednesday, October 10, 12

@kanec & @iamthebunda Mobile Apps: Employee CollaborationWednesday, October 10, 12

@kanec & @iamthebunda The devices

other mobile applications?

how about using



UTOPIA .... & WE HAVE TALKED ABOUT APPS A LOT OVER THE YEARS. WHICH CONCEPTS INTEREST YOU THE MOST?

w/ Paul



what are they: have some fun and use mobile technology to engage, excite, educate and inform candidates and employees



#hodesgram



live demo

MOBILE AUGMENTED REALITY JOB SEARCH

Augmented Reality w/ LayarWednesday, October 10, 12


WHAT DO YOU THINK OF MOBILE AUGMENTED REALITY?

w/ Paul


@kanec & @iamthebunda Mobile Apps: Key takeaways

Apps play important role in totally integrated mobile strategy

Must offer users compelling user experience

Our perspective: Create app for total talent lifecycle from candidate - employee

Leverage native features: location-aware, camera, local storage, push notifications

Leverage other apps like SCVNGR, Layar, Foursquare and others



HOW WILL TOUCH CHANGE THE WAY WE SEARCH VIA MOBILE?


@kanec & @iamthebunda Mobile Innovation: Visual SearchWednesday, October 10, 12

@kanec & @iamthebunda Mobile Innovation: Visual Search

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Mobile Innovation: Visual Search

TRUE 3D VISUAL SEARCH




WHAT HAS SURPRISED YOU THE MOST ABOUT THE PROCESS TO GO MOBILE?

w/ Paul



WHERE DO YOU WANT TO TAKE T-MOBILE’S MOBILE STRATEGY IN THE FUTURE?

w/ Paul



KANE COCHRANVICE PRESIDENT, INNOVATION & MOBILE

http://linkedin.com/in/kanecochranhttp://twitter.com/[email protected]

Thank You

PAUL BUNDAMANAGER, TALENT ACQUISITION PROGRAMS

http://www.linkedin.com/in/bundahttp://twitter.com/[email protected]


http://linkedin.com/in/kanecochran

http://linkedin.com/in/kanecochran

http://twitter.com/KaneC

http://twitter.com/KaneC

mailto:[email protected]


http://www.linkedin.com/in/bunda

http://www.linkedin.com/in/bunda

https://twitter.com/iamthebunda

https://twitter.com/iamthebunda



Mobile Web to SMS to Apps: The Stages of Mobile Recruiting Solutions

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Transcript of Mobile Web to SMS to Apps: The Stages of Mobile Recruiting Solutions