The mobile web,past present and future

Alex ChristoforouWadja, Inc.@alexwadja

We’re at the beginning of a new era for social Internet innovators who are re-imagining and re- inventing a Web of people and places, looking beyond documents and websites.

John Doerr, Partner, KPCB

Web is undergoing a social evolution

A historic technology shift

Mobile is phones and tablets

Mobile devices surpassed PCs in 2010

The post PC world – R.I.P.

Post PC world

- iPhone 2007 (modern smartphone)- iPad in 2010 (modern tablet computer)

Shift in how we interact with devices

Apple defined the ecosystem

Hardware Apps App Store

PC - evolution of discovery

Mobile - evolution of discovery

Do you see a pattern here?History is repeating itself, it’s doing so

at a much faster pace.

What is an App?

Can Be Device Native

Can Be Web Native

Can Be Hybrid (HTML5 running through an app wrapper)

Device vs. Native

Differences are more blurry everyday

Can you spot the web native apps?(hint: 8 of the below are web native)

The App store economy

38+ App store platforms

500,000 Apps 450,000 Apps

From Apps to everything media

Thank you

The mobile ecosystem

Apple released a study saying that the ecosystem associated with its devices has created over 514,000 US jobs, with more than 200,000 jobs attributed to the app business alone.

Understanding the platforms

Developers are the new kingmakers

Thank youApps make the mobile device a must

have

Thank you

Internet Trends 2011Web 2.0 SummitSan Francisco, California

Thank you

Mobile usage numbers

Mobile usage ramping up fast

Mobile adoption – straight line up

Smartphone shipments surpass feature phones in Europe and USA

3G - 35% year on year growth

Smartphone usage has huge upside

Mobile and social is global

Thank you

Mobile commerce

Mobile commerce – we have lift off!

In a mobile commerce, transparent world – pricing

matters a lot

Mobile is huge for local commerce

Thank you

Mobile advertising

Global mobile app and ad revenue rising

Advertisers follow eyeballs

Mobile advertising growing fast, globally

Ad spend upside is in mobile and web

Thank you

Today’s mobile players

Smartphones and tablets – 2 horse race so far

iPods changed media – iPhone grew fast – iPad growth is amazing!

Android adoption even faster than iPhone

Android is on top of mobile browsing

Thank you

The opportunities that lie ahead

Thank youFrom an operators viewpoint- Apps are important, they drive mobile internet usage- More usage equals more revenue- Operators want to become part of the app ecosystem

- APIs for developers- Operator billing- Revenue share with app owners- Developer community programs (at&t developer

network)- Promote local apps (at&t and verizon app store)

source (mobile entertainment - http://www.mobile-ent.biz/)

Mobile search is exploding

Web traffic from tablets is rising

Thank youHow an app makes money

Revenue share with app store owner…

- Pay to download / access- Free but ad supported- In-app payments- Subscriptions to access areas

Thank youAverage number of apps per user

37 Apple - 22 Android - 10 Blackberry

Happy customers84% Apple App Store - 81% Android

Market58% Blackberry App World

Thank youFemale focus

- 39% of smartphone owning woman 55+ have downloaded 1 or more apps.- 22.5% discover their favorite app from a friends recommendation

Thank youAn analyst viewpoint

Thank youPeople pay for apps

- 50% of iPhone owners buy at least one paid app a month- 101,204, the average copies sold per iPhone app over 261 day lifetime- 35% of apps showing on most “popular app chart” lists are paid- 7% of iPhone owner have spent $50 on games in last 3 months

Thank you

Alex ChristoforouWadja, Inc.@alexwadja