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Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation
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Transcript of Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation
![Page 1: Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation](https://reader033.fdocuments.in/reader033/viewer/2022061304/54983295ac79590e2e8b55b6/html5/thumbnails/1.jpg)
stephengay hungrybeverly
Evangelizing Voice Lessons learned in design innovation
Stephen Gay, Principal Design Strategist
Beverly Freeman, Principal User Researcher
![Page 2: Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation](https://reader033.fdocuments.in/reader033/viewer/2022061304/54983295ac79590e2e8b55b6/html5/thumbnails/2.jpg)
stephengay hungrybeverly
Our journey & 5 practical steps to evangelize.
![Page 3: Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation](https://reader033.fdocuments.in/reader033/viewer/2022061304/54983295ac79590e2e8b55b6/html5/thumbnails/3.jpg)
stephengay hungrybeverly
Need to promote VUI
Command Line Interface
(CLI)
Graphical User Interface
(GUI)
Natural User Interface
(NUI)
Time
Inte
ract
ions
with
tech
nolo
gy
We are here
NUI NOW
Voice User Interface
(VUI)
![Page 4: Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation](https://reader033.fdocuments.in/reader033/viewer/2022061304/54983295ac79590e2e8b55b6/html5/thumbnails/4.jpg)
stephengay hungrybeverly
Our plan to evangelize VUI
explore
inspire
partner
experiment
![Page 5: Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation](https://reader033.fdocuments.in/reader033/viewer/2022061304/54983295ac79590e2e8b55b6/html5/thumbnails/5.jpg)
stephengay hungrybeverly
and this is what we learned.
![Page 6: Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation](https://reader033.fdocuments.in/reader033/viewer/2022061304/54983295ac79590e2e8b55b6/html5/thumbnails/6.jpg)
stephengay hungrybeverly
5 practical steps to evangelize
1. Jump on a train in motion. 2. Know your audience. 3. Build a foundation of knowledge. 4. Make it tangible. 5. Make it their own.
![Page 7: Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation](https://reader033.fdocuments.in/reader033/viewer/2022061304/54983295ac79590e2e8b55b6/html5/thumbnails/7.jpg)
stephengay hungrybeverly
1. Jump on a train in motion
Awesome
Deliver
NUI Natural User Interface
top
bottom
![Page 8: Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation](https://reader033.fdocuments.in/reader033/viewer/2022061304/54983295ac79590e2e8b55b6/html5/thumbnails/8.jpg)
stephengay hungrybeverly
2. Know your audience.
passion
past
experience
expertise
Beware of
baggage
![Page 9: Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation](https://reader033.fdocuments.in/reader033/viewer/2022061304/54983295ac79590e2e8b55b6/html5/thumbnails/9.jpg)
stephengay hungrybeverly
Customer Benefit
Inte
grat
ion
Com
plex
ity
3. Build a foundation of knowledge
3 VUI Behaviors
![Page 10: Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation](https://reader033.fdocuments.in/reader033/viewer/2022061304/54983295ac79590e2e8b55b6/html5/thumbnails/10.jpg)
stephengay hungrybeverly
3. Build a foundation of knowledge
Humanize
Hands Free Extra Hand
Shortcuts
4 VUI Opportunities
![Page 11: Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation](https://reader033.fdocuments.in/reader033/viewer/2022061304/54983295ac79590e2e8b55b6/html5/thumbnails/11.jpg)
stephengay hungrybeverly
Shortcuts Use voice to bypass clutter
![Page 12: Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation](https://reader033.fdocuments.in/reader033/viewer/2022061304/54983295ac79590e2e8b55b6/html5/thumbnails/12.jpg)
stephengay hungrybeverly
3. Build a foundation of knowledge
![Page 13: Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation](https://reader033.fdocuments.in/reader033/viewer/2022061304/54983295ac79590e2e8b55b6/html5/thumbnails/13.jpg)
stephengay hungrybeverly
4. Make it tangible
Internal
prototypes External
examples
![Page 14: Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation](https://reader033.fdocuments.in/reader033/viewer/2022061304/54983295ac79590e2e8b55b6/html5/thumbnails/14.jpg)
stephengay hungrybeverly
Humanize
Hands Free Extra Hand
Shortcuts
5. Make it their own
![Page 15: Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation](https://reader033.fdocuments.in/reader033/viewer/2022061304/54983295ac79590e2e8b55b6/html5/thumbnails/15.jpg)
stephengay hungrybeverly
5. Make it their own
![Page 16: Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation](https://reader033.fdocuments.in/reader033/viewer/2022061304/54983295ac79590e2e8b55b6/html5/thumbnails/16.jpg)
stephengay hungrybeverly
5 practical steps to evangelize
1. Jump on a train in motion. 2. Know your audience. 3. Build a foundation of knowledge. 4. Make it tangible. 5. Make it their own.
![Page 17: Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation](https://reader033.fdocuments.in/reader033/viewer/2022061304/54983295ac79590e2e8b55b6/html5/thumbnails/17.jpg)
stephengay hungrybeverly
Thank you