Mobile UX London Conference Talk - DAVID DOMINGUEZ, A Few of Aesop’s (A Handful of Tips about...
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A few of Aesop’s David Dominguez @DominguezUX Mobile UX London November 2016 some notes about Mobile UX design
Transcript of Mobile UX London Conference Talk - DAVID DOMINGUEZ, A Few of Aesop’s (A Handful of Tips about...
A few of Aesop’s
David Dominguez@DominguezUX
Mobile UX LondonNovember 2016
some notes about Mobile UX design
Aesop who?You’ve heard of his stories…
might heard about him
Why Aesop?
Alexandre Duret-Lutzhttps://www.flickr.com/photos/gadl/
He perceives the world around him
Ricardo266https://www.flickr.com/photos/16712259@N04/4467481733
Finds the appropriate story for the right situation
He is a problem solver
Matthew Hursthttps://www.flickr.com/photos/skewgee/4723509920/
He is a great re-framer
Sharon Mollerushttps://www.flickr.com/photos/clairity/3227944629
He is a great story-teller
Do these resonate?Perception Resourcefulness
Problem solving Reframing
Story telling
A few noteworthy fables for a Mobile UXer…
The Donkey Eating Thistles“5.De asino rubos comedente”
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'How many greedy epicures would think themselves happy, with such a variety of delicacies as I now carry!
But to me, this bitter prickly Thistle is more savoury and relishing than the most exquisite banquet.'
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Understand your Users and their Context because lots of features or
sexy design might not cut it
Goals - Triggers - Pain points
The User Journey
The old man and his sons“63.De agricola et filiis”
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"So you also, my sons, if you unite in mind, you will present yourselves to your enemies as invincible.”
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Mobile is part of a bigger story…
Mobile is part of a bigger story…
Incubation Winnow Select
Purchase
A. Baeck
The Jackdaw and Peacocks“47.De monedula et pavonibus”
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Outer beauty is pleasing, if inner beauty is present.
The fact is that if outer or inner beauty has to be lacking, it is better that you lack outer beauty rather than inner beauty.
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It is about the right tasksnot every task in your mobile
Design for the needs in mobile
Raise payment Authorise Review
Clerk Manager Client
The dog and the wolf“97.De cane et lupo”
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“Good-bye to you, Master Dog.
Better starve Free than be a Fat slave.”
Petar Ceklichttps://www.flickr.com/photos/ceklic_petar/
Don’t leave your mobile approachto the end and risk fragmentation
Mobile is integral in youdesign strategy
To recap
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But don’t leave mobile to the end
It’s about the right tasks
Understand your users & context
Mobile is part of a bigger story
You can make a different read out of these fables
Museo del Prado ©https://content2.cdnprado.net/imagenes/Documentos/imgsem/01/014e/014e0cb2-128c-42d7-a380-df7527e734ce/43f2a60e-1657-49c7-856a-77a3b1d83090.jpg
I just took some of those fables and framed them to fit my own message.
Just like Aesop used to do…
THANK YOU
A few of Aesop’ssome notes about Mobile UX design
David Dominguez@DominguezUX
Mobile UX LondonNovember 2016
