Mobile User ExperienceKey Research Findings

“A clean design,

not too much text on the pages

and beautiful photos.”

Real Mobile User Feedback:

“I want to be sold and I am not sure why this is awesome yet.”

“The images look like they’re from someone's family vacation”

“Crowded with too much text and too many photos. It does

not make me want to explore - it feels overwhelming.”

“Plain and bland, makes me think the

destination is similarly plain and bland.”

“The pictures look like stock photos.”

“Way too much text and scrolling,

needs images, needs a way to filter”

Common Mobile User Experience Issues

• Long lists

• Perspective Issues:

• Having to zoom in to read or interact

• Ineffective use of limited screen size

• Slow to load

• Images

• Need more of them

• Not generic

• High Quality

Key Takeaways

• Be fast

• Be beautiful

• Make them feel wanted

• Be efficient with words and space

• Keep suggesting

For more Usability Research:

Blog:DestinationAnalysts.com/insights-updates/

Twitter/Periscope:

@DA_Research