Mobile User Experience

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Mobile User Experience @kitty_shum

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Transcript of Mobile User Experience

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Mobile User Experience@kitty_shum

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Mobile Market Boom

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Revenue: iPhone > Mac

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Rate of Adoption

How long did it them to reach 1 million subscribers?

9 Years

9 Months

9 Days!!!

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Mobile Success Stories

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Draw Something 10+ million active users/day, $200 million

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Instagram40 million user, $1Billion

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Do-It-Yourself

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Mobile User Experience

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Target Audience

Mobile App Users Potential Mobile App Creators

Mobile App Developers

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4 Misconceptions

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Mobile = make everything smallerMisconception #1

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Limited Real Estate & Power

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What is your purpose?

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Globe and Mail News

“Best News Reading Experience”

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Groupon

“Purchase, manage, redeem Groupons on-the-go”

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Don’t Crowd me!

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Less is More!

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Less content/screen = more screens

Misconception #2

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Mobile Session Length

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Just a few clicks and NO MORE

# 1 -> #2 -> #3

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Stand-alone apps

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Beautiful = UsableMisconception # 3

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Static mock-up is not enough!

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Touch Gestures

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Fat finger problem!

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Bad Touch Targets

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Touch Targets

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Ergonomics Matters!

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Rule of Thumb

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Eat your own dog food

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Mobile is all about smartphonesMisconception #4

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4 screen ecosystem

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Interchangeable

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Synchronization

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Device shifting

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Complementary

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More Screens in the Future

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Take-away

What is your purpose?

A few clicks and no more!

Static Mock-ups is not enough!

Think beyond Smartphones

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Want to know more?

Twitter: @kitty_shumEmail: [email protected]