Mobile Use Patterns
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Transcript of Mobile Use Patterns
![Page 1: Mobile Use Patterns](https://reader033.fdocuments.in/reader033/viewer/2022052823/5551793fb4c9057f478b4f23/html5/thumbnails/1.jpg)
MOBILE USE PATTERNS:ADVERTISING, MODALITIES AND CALLS
TO ACTION VIA MOBILE DEVICES
INTERACTIVE MEDIA 450Issues in New Media Theory
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Who Are We?
Alex Miner Ma/ Vroman
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What is IM 450?
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Research Goal
Posters Postcards ScreenvisionRadio YouTube
QR Code Web URL SMS Shortcode
Modality
Action
Response
Vote on website Text in vote
DataPHP and Google Analytics store user data and assign
a lottery number
Wire2Air receives message and passes to PHP function that stores device data and
assigns lottery number
FeedbackRedirects user to
informational page about show and assigns
them a lottery number
Texts user back a lottery number and general
show information
Provides the team with all the data gathered from
participants for further analysis of mobile use
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Team Organiza?on
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America Live! Branding
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Three Response Types
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Text Messaging
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QR Code
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Web URL
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Data Collec?on
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Adver?sing Modali?es
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Posters
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Poster Results
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Postcards
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Postcard Results
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Radio Spot
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YouTube Videos
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YouTube Video Results
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Screenvision Video
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Overall Results
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Conclusion
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Student Experiences
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Want to Learn More?
www.playamericalive.com/mobile-‐research.pdf