InMobi Insights : The State of Mobile App Downloads - Q3, 2014
MOBILE TRENDS · MOBILE TRENDS Rupert Pay Head of Client Services InMobi. Mobile Landscape 2014...
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MOBILE TRENDS Rupert Pay Head of Client Services InMobi
Transcript of MOBILE TRENDS · MOBILE TRENDS Rupert Pay Head of Client Services InMobi. Mobile Landscape 2014...
MOBILE TRENDS Rupert PayHead of Client ServicesInMobi
Mobile Landscape 2014
2007: Born
2011: Commercially Successful
2013: Sales Explosion
2014: ?
Mobile Landscape 2014
The rise of the Phablet.
Mobile Landscape 2014
Smartphones & Tablets
Mobile Landscape 2014
The evolution of ‘mobile’.
Mobile
Tablets &
Smartphones
Mobile Landscape 2014
Distinct behaviours emerged.
Mobile Landscape 2014
Lufthansa: UX for every device.
Desktop
Smartphone app
Tablet app
Mobile Landscape 2014
Smartphones = show-rooming, tablets = purchase.
1. Nearly twice as
many purchases
being made on
tablets
2. Majority of
purchases made
at home
Source: eMarketer 2013
U.S mCommerce Purchases 2013
Smartphone
35% Tablet
65%
Mobile Landscape 2014
Device replacement.
iPad users twice as likely as
iPhone users to hand down old
devices to friends and family.
3-5 years
2 years
Source: C.I.R.P (U.S) ‘13
Smartphones are
more personal to
us than tablets!
Mobile Landscape 2014
Phablets
Mobile Landscape 2014
Growing trend in Phablet adoption.
Mobile Landscape 2014
Size matters: 5” > 6.9” or 130mm > 180mm.
Mobile Landscape 2014
“I think phone size was a
pre-conceived notion
based on voice usage”
Mobile Landscape 2014
Phablet benefits.
Reading Watching Interacting
Landscape view running
both SMS and browser
apps simultaneously
Mobile Landscape 2014
Understanding the opportunity
Fragmentation
becomes
consolidation
Mobile Landscape 2014
Not multi-screen, context-based strategies.
Understanding audience
behaviour based on
context: time (of day and
availability) and location
Mobile Landscape 2014
A huge opportunity awaits.
1. mCommerce
2. Personalisation
3. Content
4. Richer Experiences
Mobile Landscape 2014
Summary
