Mobile Trends, IoT and Cloud Integration
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Transcript of Mobile Trends, IoT and Cloud Integration
Erik Burckart, Chief Technology Officer
Mobile Trends,
Internet of Things (IoT)
and Cloud Integration
Making Mobile MatterWe carefully craft mobile strategies based on user data and business
requirements to create digital experiences that transform business.
Enterprises need to re-envision who they are,
how they work, and let mobile be the change agent.
- Stephanie Trunzo, Chief Operating Officer, PointSource “
“
What We’ll Cover Today
① Mobile Mindshift
② Internet of Things (IoT)
③ Mobile + IoT = Cloud
④ Reserved and A Day in the Office
The mobile mind shift is, the expectation that I can get what I want in my immediate context
and [in my] moments of need.
– Ted Schadler, VP Principal Analyst, Forrester
“ “
@PointSource | #mobilemindshift
@PointSource
Smartphones are Now Ubiquitous “Answer Devices”
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Users are using smartphones to get answers to everything…
…all the time.
Smartphone usage now exceeds TV time, clocking at 2 hours 57 mins daily. That is 13
minutes of every waking hour!
* Source: Pew Research Center AmericanTrends Panel survey, October 3-27 2014
@PointSource
The Apple Watch and Wearables are Only Adding to It
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Smart-watches are hyper personalized devices that are literally “tied to the wrist”!
By the end of 2015, Apple alone is expected to have sold 20-30M
watches. Answers are even closer now!
@PointSource
Apps with the highest amount of customer engagement are contextual!
Customer Engagement is Key
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Good mobile engagement strategies arebuilt on a solid foundation:
1. Understand your customer context : history, location, time etc.
2. Personalize your information delivery to the customer context (based on effective customer segmentation)
3. Deliver information where and when the user needs it, in an easily consumable format
The Internet of Things (IoT) represents a world where “things” (devices and sensors) are
connected and able to share data. IoT delivers the “context” that makes mobile apps personal!
@PointSource | #iot
@PointSource
IoT is Here to Stay…
The time is ripe for IoT adoption today.Here are 4 key reasons why:
1. Reducing cost of sensors due to increases in volumes
2. Dropping wireless and wired data costs with advances in wireless spectrums
3. Scalability and economics of Cloud solutions enabling the processing of large amounts of data
4. Advances in data analytics and geo-spatial capabilities, that are supporting for complex data analysis and trends identification
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@PointSource
IoT is Way More Than Connected Homes!
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* Source: Gartner 2014
@PointSource
• Physical stores are examples where IoT in a retail environment is supporting a more connected in-store experience
• Use of beacons or WiFi signalsto power a location-aware effective mobile experience can ease product triangulation and drive sales
• Pushing coupons based on location-in-store context and shopping list visibility on wearables is becoming common
Presence Insights Based on Location Context in Retail
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@PointSource
Mobile payments are becoming the standard quickly, driven by IoT advances in BLE & NFC
• Mobile-based transactions in the U.S. have grown 118% per year on average for the last five years
• 50% of smartphone users predict they will use their mobile wallets by year 2017
Loyalty programs are gaining strength due to personalization of the customer’s in-store experience with Clienteling
• Companies such as Index, have created a truly IoT in-store environment; upon entering the store, a customer’s mobile device is recognized and the customer is greeted accordingly
Mobile Payments and Loyalty Programs
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Mobile + IoT = Cloud
@PointSource | #ibmcloud
@PointSource
Why are Mobile Apps and IoT Best Cloud-Hosted?
The four-tier engagement platform model for mobile apps lends itself to cloud based scalability
* Source: Forrester Research
IBM MFP/Ionic, Liberty, nginx
IBM MFP/Ionic, Liberty, nginx
IBM MFP, node.JS, .NET
Systems of Record
Bluemix runtimes
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@PointSource
* Source: IBM Bluemix documentation
Why are Mobile Apps and IoT Best Cloud-Hosted?
Bluemix includes IoT Foundation; a hub for sensor data aggregation which exposes an API layer for app access
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@PointSource
Why are Mobile Apps and IoT Best Cloud-Hosted?
* Source: iamondemand.com blogs
Elasticity of cloud is suited for workloads with variability
IoT traffic is inherently variable
• Supply variability of data collection from sensors
• Demand variability due to varying mobile app access patterns
The fault-tolerance, economics and scalability of cloud really complements IoT usage patterns
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CLOUD
@PointSource
Why are Mobile Apps and IoT Best Cloud-Hosted?
Cloudant characteristics• Distributed NoSQL “Data Layer”• Transactional JSON “document”
database with RESTful API• Ideal for IoT apps that require:
• Massive, elastic scalability + high availability
• Very different data types being sensed• Geo-location services• Full-text search• Occasionally connected users
• Available as a fully-managed DBaaS, or managed by you on-premises or accessible through Bluemix
Cloudant is ideal for disparate sensor data type aggregation, using geo-spatial segmentation
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@PointSource
*Source: Bluemix materials
Why are Mobile Apps and IoT Best Cloud-Hosted?
Bluemix is built for integration; five key integration, data and API management capabilities are now built directly into Bluemix, making hybrid application architecture even easier and more flexible
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IoT Illustrations
Illustrations: Cloud Hosted Mobile Apps for IoT
PointSource Reserved A Day in The Office
@PointSource19
@PointSource
Smarter Workspaces with Quick Conference Room Scheduling
PointSource Reserved• Quick single tap room
reservations• Ability to find rooms close by
using beacons if a room is not available
• Quick room extensions!
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@PointSource
Reserved App Architecture on Bluemix
Reserved app architecture, as it maps to the Forrester 4 tier architecture, running on Bluemix
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@PointSource
Contextual Awareness Through Use of a Watch App
A Day in the Office• Single glance to understand
which meeting is on, how long and what’s next!
• One touch rooms extensions, haptic notifications and meeting access
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@PointSource23
A Few of Our Clients
@PointSource23
Erik Burckart, Chief Strategy Officer and Chief Technology Officer
[email protected] | @burckart
Seize the Mobile Moment
Thank you
www.PointSource.com