Mobile trends, disruptions and facts

17
Suhde 2012 –seminaari 10.10.2012 Kalle Snellman – Senior Strategist, IDEAN Mobiilitrendejä, disruptioita ja faktoja

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Kalle Snellman's presentation at Suhde2012 event in Helsinki, October 10, 2012 (partly in Finnish)

Transcript of Mobile trends, disruptions and facts

Page 1: Mobile trends, disruptions and facts

Suhde 2012 –seminaari 10.10.2012

Kalle Snellman – Senior Strategist, IDEAN

Mobiilitrendejä, disruptioita ja faktoja

Page 2: Mobile trends, disruptions and facts

We  work  with  passion  User  +  customer  experience,  interac6on  and  visual  design  &  front-­‐end  coding  

60+  Experts  

10+  Years  

100+  Clients  

2000+  Projects  

AWARD  The  most  innova6ve  company  in  Finland  2006”-­‐

prize  (award  of  the  president  of  Finland).  

AWARD  Idean  selected  as  top  10  future  

growth  companies  in  Finland  2008.  

AWARD  3  x  wins  in  2012  Grand  One  (Finnish  Design  compe66on):  

Best  UX  &  mobile  design  +  The  Grand  Prix.  

Page 3: Mobile trends, disruptions and facts

Our  competences  Idean  mosaic  of  knowledge  

User/Customer  Experience  Design  &  Research  

Analyst  &  Strategy   Interac6on  &  Visual  Design  

Front-­‐end  Development  

Prototyping  

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AGENDA

§  Disruptioita

§  Trendejä

§  Faktoja

Page 5: Mobile trends, disruptions and facts

Trends & buzz words

Cloud computing

Mobile advertising

App stores

Social media

Location based services

Sensors

Presence

PIM

Smart phone

Near field

HTML 5

Widgets

Touch interfaces

M2M

Mobile UI

GPS

E-compass

Mobile broadband

Green

Multi-touch

HD

Ecosystems

Mobile web

Security

Vending Analytics

Remote monitoring

Tracking

Signage

Search

Collaboration

Micropayments

M-Learning

Crowdsourcing Innovation tools

Tablets Microblogging

VoIP

Mobile ID

3D

Voice to text

Mobile banking

Mobile music

Next gen mobile browsers

Augmented reality

Verbal search Cloud storage

Green IT

Gesture based computing

3d teleconferences

User generated content

Shorter formats

E-books

Personalized ads

Micro-blogging

Digital distraction

Virtual currencies

Micro payments

Mobile payments Online financial planning

E-health

Virtual personality and presence Virtual protests

Government e-services

Renewable energy

Bio recognition

RFID

Speech recognition

Shopping 2.0

E-authentication

Local food Too much choices

Re-regulation

Fair trade

Driverless cars Hybrid cars

Multiple careers

Telepresence

Global market

Personalization

Environmental change

Individualism

Ageing

Sustainability Network computers

Real-time-web

Source: Idean, 2011

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Disruptioita - vuosilukuun mennessä marginalisoituvia asioita

2000

NMT

C-kasei

Kirjoituskone

Telex

Mustavalkotelevisio

Puhelinkioski

LP-levy

Operaaoriportaali

2010

Lankapuhelin

Kirjeen kirjoiaminen

ISDN

Puhelinlueelo

Dial-up

WAP

Mustavalkonäyö

VHS

Faksi

Kuvaputkinäyö

Soa pahvilaatikossa

Soioääni

Tietosanakirja

Levykauppa

Yhteen asiaan Keskiyminen

Pitkä työsuhde

PDA / Kommunikaaori

Yli 5 vuoa kestävä laite

2015 Eksyminen

Data roaming (EU)

Tallentava digiboksi

Laite ilman yhteyä

CD / DVD / Blue Ray

Erillinen mobiili-internet

Konsolipeli kaupasta

Liitutaulu

Filmiteaeri ilman 3D:tä

Ostoslista paperilla

Videovuokraamo

Paperinen pääsylippu

Paperilasku

Yhden TV:n kotitalous

MP3-soitin

Luokitellut sanomalehdessä

SMS

GSM verkot

Sähköposti

Pankkiautomaai

Pöytäkone

Tietokoneen hiiri

FM radio

Postikonori

Sanomalehtijakelu

Broadcast TV

Oikeinkirjoitustaito

Ladaavat sovellukset

TV ohjelmakara

Manuaalinen asiakaspalvelu

Auto ilman paikannusta

Laieen sisäinen massamuisti

Tekstihaku mobiililla

Painetut koulukirjat

Massamarkkinointi

Liikematka

Kassaneiti

Kirjakauppa

Prineri (paperille)

Muut kuin IP-puhelut

Bloggaus

WEB 2.0

Puhelinnumero

Bensakäyöinen auto

Serveri yrityksen tiloissa

Elektroniikan vähiäisliike

Henkilötodistus paperilla

Avaimet

Huoltoasema

Propietary soware

Kielitaito

Salasana

Halpa lentäminen

Syvällinen ajaelu

Paperi

Itse tehty lääkärivaraus

TV-kanava

Käteinen

Erillinen kaukosäädin

Kohdentamaton sisältö

Puhelinvaihteen työntekijä

Mai Nykänen otsikoissa

2020 +

Lähde: Idean, 2012

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Mobile content services market in Finland 2011-2015 - report

Key findings

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Key findings

Key phenomena and drivers in mobile space

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Key findings

Mobile browsing booming

5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9

2010 2011 2012

Weekly visitors for selected mobile sites (different browsers during the week)

Ilta-Sanomat Mobiili

Helsingin Sanomat Mobiili

Iltalehti Mobiili

MTV3 Mobiili

Kaleva Mobiili

Aamulehti Mobiili

6700

276 796

394 392

517 934

625 362

19 103 66 000

74 000

142 000

184 000

3700 16 109

Source: TNS-Gallup, Idean, 2012

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Key findings

Total mobile services revenue in Finland 2008-2015 (M€)

256 252 255 259 261 247

233 221

45

2008 2009 2010 2011 2012 forecast

2013 forecast

2014 forecast

2015 forecast

Finnish publishers' app sales abroad

Domestic market

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Key findings

Total mobile services revenue by category in Finland 2008-2015 (M€)

177 172 171 170 167 154 143

130

69 69 70 70 68 62

53

46

9 13 14 17

19

21

25

2 4 10 12

15 20

2008 2009 2010 2011 2012 forecast

2013 forecast

2014 forecast

2015 forecast

Finnish publishers' app sales abroad

Application stores

Mobile marketing

Premium SMS

Premium rate calls

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Key findings

Installed base of feature phones, smartphones and tablet devices in Finland 2010-2015 ('000)

5010

4402

3556

2917

2455

2164 1991

2598 3444

4083

4545

4836

13 148

360

720

1077

1512

2010 2011 2012 forecast

2013 forecast

2014 forecast

2015 forecast

Feature phones

Smartphones

Tablet devices

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Mobile applications market

Examples of published application download figures

Source: Service providers, Idean, 2012

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Mobile applications market

Average number of applications in different countries

Source: Interview study commissioned and published by Google in Q1 2012, based on 1000 interviews in each country. Data visualization by Idean.

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Mobile device base

Smartphone penetration in selected countries

Source: Interview study commissioned and published by Google in Q1 2012, based on 1000 interviews in each country. Data visualization by Idean.

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Mobile device base

Installed base of smartphones by OS in selected countries in 2010 and 2011

Source: Finland’s statistics by Idean, 2012; other countries by ComScore, 2012

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Kiitos, tack, Thank You

Kalle Snellman [email protected] 040-731 5774