Mobile Today: The Landscape and Opportunities for Australian SMB and Entrepreneurs
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Transcript of Mobile Today: The Landscape and Opportunities for Australian SMB and Entrepreneurs
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Mobile Today:The Landscape and
Opportunities for SMB and
EntrepreneursMarch 2013
Alfred LoOptus /SingTel Group Digital Life
@apglo
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Mobile trends – device pricing, market share, form factors, operating systems
Networks in Australia – speed, ubiquity, data traffic - shift from minutes to data from OTT apps
Australia has the 2nd highestsmartphone penetration in the world
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“smart devices”
821m sold in 2012
1.2b forecast this year
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mobile data12 fold by 2018
over 134 exabytes per year
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Last year's mobile data
traffic=
12 x the entire global
Internet in 2000
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55m 4G subs1.6b 4G subs
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we love our smartphones
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mobile data14 fold by 2016
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Digital Dividend
Auction in April
700MHz & 2.5GHz
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So what’s the Opportunity?
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Dimensions Mobile Gives
In the occasionIn your hand
Is socially sharableReady to do or pay with one touchAll linked to cloud based content
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Some Ways Mobile is Driving Innovation
Mobile & Social FusionBig Data
Engagement & Activation TechnologyForm Factors and Connectivity
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Mobile advertisingForecast for Australia to reach $177 million by
2017 with CAGR of 46%
Shopping75% of shoppers using smartphones pre, post and
during store visits
SocialMore than a 1/3 of social media is being driven by
mobile
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220msubscribers
20% smartphone penetration
90msubscribers
20% smartphone penetration
1Bsubscribers
33% smartphone penetration
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Some awesome Aussie tech startupsthat are mobile first
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Season 2 of the Optus-Innov8 Seed Programshortlisted 3 mobile focused startups
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Thanks
Alfred LoOptus / SingTel Group Digital Life
@apglo