Mobile - The Fastest Growing Advertising Channel
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Transcript of Mobile - The Fastest Growing Advertising Channel
MOBILEFastest Growing Advertising
Channel
Mobile devices are everywhere and itsgrowth is evident in today’s world.
• World’s total population: 7.395 Billion
• Internet users: 3.419 Billion
• Active social media users: 2.307 Billion
• Unique mobile users: 3.790 Billion
• Active mobile social users: 1.968 Billion
S O U R C E : W E A R E S O C I A L ' S D I G I T A L I N 2 0 1 6
What does this meanfor mobile advertising?
3 hours and 40 minutes ontheir mobile device
People are spending 198minutes on mobile apps
USERS SPENDSpend 3 hours a day on
their device
AGES 16-24
Spend 117% more time on mobile and checktheir device over 200 times a day
USERS NOW
IN THE US
S O U R C E : D I G I T A L T U R B I N E ; 2 0 1 6 G L O B A L W E B I N D E X
As mobile users continueto grow, mobileadvertising will accountfor ¾ of digital advertisingin the next 3-5 years.
Digital advertising will grow from $135
billion in 2014 to $240 billion in 2019
In 2016, digital advertising will surpass
television advertising
Advertisers will be spending nearly $30
billion on mobile app ads and $10.84
billion on mobile web ads
S O U R C E : W E A R E S O C I A L ' S D I G I T A L I N 2 0 1 6
Marketers can nolonger ignoremobile as an
advertising channel
As mobile usage and innovationcontinues to grow, digital
advertising will need to adapt tothis trend
http://www.peppergang.com/mobile-advertising/
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