Mobile technology - leaders in the technology race
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Mobile First Of the total me spent Online 61% is spent on mobile 39% is spent on desktop On the Social Plaorm Most frequented apps on mobiles 1 8 t o 3 4 y e a r o l d s i n U S Spend 61% of their digital me on smartphones Smartphone Apps Desktop 43% 39% 10% 6% 2% Tablet Browser Smartphone Browser Tablet Apps Almost half of users for Top 100 digital media properes in US visit on Mobile Only 18-34 Year Olds in US 35-54 Year Olds in US usage me trends 61% on Smart- phones 31% on desktop 8% on tablets 50% on Smart- phones 37% on desktop 13% on tablets Smartphone app is the dominant social plaorm with 57% of all social media me spent Photos Coupons Gaming IM Not essenally in that order ComScore’s Global Mobile Report is out and the findings are prey much what we have been predicng since long: the US market has officially become Mobile First. The numbers are clear and so is the verdict. Marketers now need to start adopng latest technology and techniques in app development, integrang it with business strategy and deploying it or, risk losing out to the compeon.
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Transcript of Mobile technology - leaders in the technology race
Mobile First
Of the total time spent Online
61% is spent on mobile39% is spent on desktop
On the Social PlatformMost frequented apps on mobiles
18 to
34
year
olds in US
Spend 61% of their digital time on smartphones
Smartphone Apps
Desktop
43%
39%
10%6% 2%
TabletBrowser
SmartphoneBrowser
TabletApps
Almost half of users for Top 100 digital media properties in US visit on Mobile Only
18-34 Year Olds in US 35-54 Year Olds in USusag
e ti
me
tren
ds 61% on Smart-phones31% on desktop8% on tablets
50% on Smart-phones37% on desktop13% on tabletsSmartphone
app is the dominant
social platform with 57% of all
social media time spent
PhotosCouponsGamingIM
Not essentially in that order
ComScore’s Global Mobile Report is out and the findings are pretty much what we have been predicting since long: the US market has officially become Mobile First. The numbers are clear and so is the verdict. Marketers now need to start adopting latest technology and techniques in app development, integrating it with business strategy and deploying it or, risk losing out to the competition.
