MOBILE TECHNOLOGIES

& TRENDS

AGENDA

1. Smartphones are indispensable to daily

life

2. Smartphones are transforming

consumer behavior

3. Smartphones help navigate the world

4. Smartphones changing the way we shop

5. Smartphones are devices which helps to

connect with consumer

A quick look at Vietnam

93,421,835Total population

36,140,967Internet users

28,000,000Social on Top

social network

130,467,086Current active mobile

subscriptions

Ranked 15th biggest population in the world

Penetration rate 39%

Facebook penetration 30%

26,479,5433G subscribers

Source: we are social (2015)GSO Vietnam

Mobile telephone subscribers

2013-14

3G represented 20.3% of 130.47m mobile telephone subscribers in

Sep 2014 compared with 16.5% of 117.63m in Sep 2013

101.0 100.798.2

101.0 103.0 104.0 105.6103.0 101.1

98.9 98.8 97.4101.2 102.0 104.0

16.019.4 18.8 19.6 19.7 19.7 20.5 21.0 21.6 22.7 22.9 22.4 22.9 25.0 26.5

0.0

20.0

40.0

60.0

80.0

100.0

120.0

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep

2G 3G

Millions

Source: Vietnam Telecommunications Authority (VNTA)

Forecast volume sales of mobile

phones 2012-2017

‘000’ units 2012 2013 2014 2015 2016 2017

Feature phones 9,982.5 10,551.5 11,058.0 10,759.4 9,877.1 8,524.0

Smartphones 2,077.1 3,196.9 4,218.6 5,524.7 7,124.6 9,045.4

Mobile phones 12,059.6 13,748.4 15,276.6 16,284.1 17,001.7 17,569.4

Forecast % retail volume of mobile phones in Urban vs.

Rural 2012-2017

% retail volume 2012 2013 2014 2015 2016 2017

Rural 44.7 45.8 44.2 45.6 43.7 42.9

Urban 55.3 54.2 55.8 54.4 56.3 57.1

Total 100.0 100.0 100.0 100.0 100.0 100.0

Source: Euromonitor International

Market share by service providers

44%

32%

17%

4% 3% 0%

Share of mobile subscribers Q4 2013

Viettel

Mobifone

Vinaphone

Vietnamobile

GMobile

S-Fone

The number of fixed-line telephone

subscribers has dropped from over 17m

in 2009 to 14.4m in 2010, 10.2m in 2011

and 9.5m by Dec 2012

The number of mobile phone

subscribers has decreased

from 138.4m in Mar 2013 to

119.8m by Jun 2014 as more

inactive SIM cards are

removed

Source: Vietnam Telecommunications Authority (VNTA)

Mobile 3G connection in Vietnam,

by service provider – Sep 2014

0.0

10.0

20.0

30.0

2009 2010 2011 2012 2013 2014

7.07.7

16.0

15.719.7

26.5

3G Subscribers by year

63.4%22.5%

11.9% 2.2%

Share by 3G service provider

ViettelVinaphoneMobifone

Viettel has the biggest

share with 63.4%

Source: Vietnam Telecommunications Authority (VNTA)

Quiz

Where are 3G mobile internetusers?

Android takes lead as usual

Android takes the

majority for existing

active smartphones in

Vietnam. Second is iOS.

It is not surprised if

Android will maintain or

increase its share in

coming years.

54%

25%

7%

4%

1%9% Don’t know

Source 3D 2014 2,900 urban adults aged 15+

Smartphone users vs. Feature phone

users in Urban Vietnam, 2014

16%

28%

60%

79%

65%

36%

2012 2013 2014

Smartphone Standard phone

Source 3D 2014 2,900 urban adults aged 15+

95minutes

68minutes

47minutes

34minutes

25minutes

4.5 HOURSOF MEDIA PER DAY

THE AVERAGE MOBILE WEBUSER IN VIETNAM CONSUMES

Using mobile(ex SMS/calls)

Listening to Radio

Watching TV

Online via desktop/laptop

Reading Magazines

/Newspapers

For mobile web users, mobile is the preferred

device for communication, entertainment,

search and even shopping

COMMUNICATION

Email, Facebook, Twitter etc.

59% 25%

SHOPPING

Travel, purchases, banking etc.

28% 21%

ENTERTAINMENT

Videos, games, music etc.

64% 9% 20%

GETTING INFO

Sports, news etc.

50% 14% 22%

Mobile is becoming an important

companion, particularly for the in between

times

11% Spending

time with family

17% While watching

TV

70% Lying in bed

55% Waiting

for something

16% Commuting

9%

Shopping

6% In the

bathroom

4% social

event

10% in a meeting or class

Smartphones are used while multi

tasking with other media

Source google Research

Search is Mobile

6 out of 10 are

using search

engines

via smartphones at

least weekly

…making it crucial for businesses to think mobile.

How are people researching?

51%

66%

50% 52%

Looked for earlyinspiration

Compared choicesonline

Sought advice online Prepared forimmediate purchase*

The consumers use the internet to compare choices prior to purchase

36%28%

70%

Brandwebsites

Retailerwebsites

SearchEngine

Source google Research

Mobile Now Represents A Significant Portion of Digital Time Spent

Mobile catches up prime time of

other devices

17 1715

13

21

43

1

3033

30

2124

24

49

6

2827 26

25

29

52

4

27

0

10

20

30

40

50

60

Mobile Tablet Desktop

17 1715

13

21

43

1

30

11 10

137

10

17

1

32

2014 2013 2012

Mobile internet mostly used

before bed many years ago

Mobile internet becomes more popular used.

This change influence share of devices to

access page traffic over a day

Mobile is most impactful at influencing

purchase decisions, followed by TV

0% 10% 20% 30% 40% 50% 60% 70% 80%

2%

33%

31% 42%22% 53%17%

17%

10%

32%

41%

No opinion, I don't think much about ads on my phone

Less comfortable, I find them intrusive

Equally comfortable, I'm getting used to seeing them

More comfortable, I find them to be very useful

of mobile users are as comfortable

with mobile advertising as they are

with TV or online advertising

73%

https://drive.google.com/file/d/0Bxlw0Krd_W_ucWdzUXVmOF83Vkk/view

Video 1

Video 2https://drive.google.com/file/d/0Bxlw0Krd_W_uWEt6dl9QMVhwdW8/view

Technology - ScanAd

ScanAd

Scan Ad App

I BeaconGPS Targeting

Zoci.al

ScanAd

SOUND IMAGE

ANY CODE iBEACON

Mobile Technologyat your advantage

SCANAD (Quick and Easy on the tech side)

Scanad allows people to

mobile interact seamlessly

With their environment by

sound, image and beacon

recognition

Video 3https://www.youtube.com/watch?v=CsWlYk2ZFpQ

Video 4https://www.youtube.com/watch?v=UoEaliEvPUM