Mobile TechnologiesThe Game Changer - 2011

Kamran QamarCEO, Pyntail01/30/2011

AGENDA:

Mobile Market Size & Market Growth Rate

Secret Behind Exponential Growth of Mobile Industry

Disruptive Applications of Mobile Technology

Opportunities

First Step

Mobile Market Size & Market Growth Rate

By year 2020

Half of the world population will access Internet via mobile devices

Morgan Stanley

By 2015:

$200 Billion in mobile remittance

38 Trips around the globe47,000 gallon of gasoline

760 ton of CO2

Mobile as a term is just a reference to an eco-system that phones are part of …

001 1 TrillionConnected Devices

by Year 2020, in the world

000,000,000,000SMART PHONES, TABLETS, TV, GAMING CONSOLES, COMPUTERS, CARS, PLANES,

TRAINS, SATELLITES, MEDICAL DEVICES, SENSORS, POWER GRID, PARKING METERS, HOME APPLIANCES, AND ROBOTS

Secret Behind the Explosive Growth of Mobile Technologies

DistributionCHANNELS

40 18 15 11

SYMBIANMEEGO

Disruptive Applications of Mobile Technology

SOFTWARE MARKETINGHEALTH & WELLNESSGAMING SOCIAL

Application Distribution ChannelUX / Less-is-moreThin Client & Stateless ArchitectureGreen Code

Disruptive Applications of Mobile Technology in

SOFTWARE

MARKETING IS THE PRODUCT – PRODUCT IS THE MARKETING

Disruptive Applications of Mobile Technology in

MARKETING

MOBISANTE

Disruptive Applications of Mobile Technology in

MEDICAL

SAMPLE USES

Primary Care: Examination of abdomen, aorta, kidneys, gall bladder, thyroid and soft tissues, carotid, checking implants, bladder volume, AAA screens.OB/GYN: Confirmation of pregnancy, heartbeat, position of fetus, malformation, localization of placenta, breached baby, ectopic pregnancy, visual inspection of amniotic fluid. ER: FAST protocol to detect trauma. Vascular: DVT screening, finding veins.

Foot-traffic in retail storeCoupons Comparison Shopping

Disruptive Applications of Mobile Technology in

RETAIL SHOPPING

WALLET

NEAR FLOW COMMUNICATIONiPhone 5, iPad 2, Android Gingerbread, BlackBerry

Disruptive Applications of Mobile Technology in

BANKING

NEAR FLOW COMMUNICATIONiPhone 5, iPad 2, Android Gignerbread, BlackBerry

Disruptive Applications of Mobile Technology in

GAMING

GAMIFICATIONGaming Layer on top of social networks

Disruptive Applications of Mobile Technology in

SOCIAL

OPPORTUNITIES

AD SPEND: PPC, PPV, Sponsorships, etc.VAS: Freemium, Subscriptions, Virtual Currency, Virtual Goods etc.PPD: Pay per download

MARKET FORECAST:

Juniper Research projects that the combined revenues from appfunded by pay-per-download (PPD), value added services (VAS), and advertising is expected to rise from just under $10 billion in 2009 to $35 billion in 2015.

25 billion apps will be downloaded in 2015Compare to 2.6 billion this year.Market Forecast by Juniper Research

PROJECTED MARKET (PROFESSIONAL SERVICES):

$75 billion in mobile app development by 2015

1,000,000 apps by 2015 on iTunes, Android, Ovi stores.

600,000 engineers are needed to support this growth.

Average app requires 10 man-months efforts to develop and maintain.

25,000 developers or 50,000 engineers developed 150,000 apps for iTunes in 2010

SKILLS: Platform: iOS, Android, MeeGo, Windows Mobile, BadaLanguages: Objective-C, C++, Java, HTML 5, JavaScript

Average Salary: $80K - $200KAverage Agency Rates: $150 - $350/hr

First Step

Decide on a platform & sign-up for developer accountFREE

$99/year

MULTIPLATFORM DEVELOPMENT

WEB OR NATIVE?

Thin Client Architecture

PUBLISHDISTRIBUTION COMMISSION

Up to 30% of Sale price!

DiscoveryT H E B I G G E S T C H A L L E N G E

Finally:build technology for the world market, you are competing there, anyways.

Kamran Qamar

Website: kamraan.com / pyntail.com Email: kamraan@gmail.com Twitter: @kamraanLinkedIn: http://www.linkedin.com/in/1kamran