YESENIA PICHS

PROJECT

DATE STUDENTMARCH 1, 2015

MOBILE & TABLET DESIGN

Mobile & Tablet Usage

Stats

2014 Stats:

90% of American

adults have a cell

phone

58% of American

adults have a

smartphone

32% of American

adults own an e-reader

42% of American

adults own a tablet

computer

HOW MUCH HAS MOBILE AND

TABLET USAGE GROWN?

80% OF INTERNET USERS

OWN A SMARTPHONE

AND 90% OF INTERNET

USERS OWN A TABLET

AND/OR A LAPTOP.

What is the estimated future usage?

BY 2017, 25% OF

ONLINE RETAIL SALES

WILL BE BY MOBILE

DEVICE.

HOW HAS MOBILE AND TABLET USAGE

IMPACTED WEB DESIGN?

AS MORE AND MORE PEOPLE USE

SMARTPHONES AND TABLETS, WEB

DESIGNERS HAVE BEGAN TO RETHINK

THE WAY THEY DESIGN WITH A

PROCESS CALLED “SCALING DOWN”.

What current technologies can be used to make websites accessible

on all devices?

What are some bad examples of websites that do not work well on mobile/tablet

devices?

<- Sprint

AllState ->

WHAT ARE SOME GOOD EXAMPLES OF WEBSITES THAT DO WORK WELL ON

MOBILE/TABLET DEVICES?

<- Amazon

Disney ->

What should the business that I am examining specifically do to make sure their website can be accessed and used on mobile and tablet

devices?

…SOCIAL MEDIA

“Technology is best when it brings people

together.”

–Matt Mullenweg

References

Mobile marketing statistics 2015. (2015, January 15). Retrieved March 2, 2015, from

http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-

marketing-statistics/

Smartphones, Tablets Drive Faster Growth in Ecommerce Sales - eMarketer. (n.d.).

Retrieved March 2, 2015, from http://www.emarketer.com/Article/Smartphones-

Tablets-Drive-Faster-Growth-Ecommerce-Sales/1009835

How the iPad (and Tablets) Are Driving New Web Design Trends - Tuts Web Design

Article. (n.d.). Retrieved March 2, 2015, from

http://webdesign.tutsplus.com/articles/how-the-ipad-and-tablets-are-driving-new-web-

design-trends--webdesign-2428

Mobile Technology Fact Sheet. (2013, December 27). Retrieved March 2, 2015, from

http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/

All images were taken from flickr.com