Mobile strategy what e commerce store owners need to know
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A Study of Mobile Applications Contribution
Transcript of Mobile strategy what e commerce store owners need to know
A Study of Mobile Applications Contribution
Mobile Traffic & Revenues
MOBILE APPS:What Store Owners Really Need To Know | 1
Conversion Rates for apps is 120% higher than on the mobile web
MOBILE APPS:What Store Owners Really Need To Know | 2
Integrated Marketing
According to a study made by Xtify, the open rates for
push notifications vary from 30% to 60%, and interaction rates run as high as 40%. In comparison, the average open rate for email is 20%, and the average click-through rate is only 5.4%. This means, on average, push notifications are 2 times more effective than email campaigns.
MOBILE APPS:What Store Owners Really Need To Know | 3
Integrated Marketing
According to a study made by Xtify, the open rates for push notifications vary from 30% to 60%, and
interaction rates run as high as 40%. In comparison, the average open rate for email is 20%, and the average click-through rate is only 5.4%. This means, on average, push notifications are 2 times more effective than email campaigns.
MOBILE APPS:What Store Owners Really Need To Know | 4
Integrated Marketing
According to a study made by Xtify, the open rates for push notifications vary from 30% to 60%, and interaction rates run as high as 40%. In comparison, the average open rate for email is 20%, and the average click-through rate is only 5.4%. This means, on average, push notifications are 2 times more effective than
email campaigns.
MOBILE APPS:What Store Owners Really Need To Know | 5
Recurring Purchase & Order Size
MOBILE APPS:What Store Owners Really Need To Know | 6
