Leading the Way in Revenue Generation Strategies for Museums
Mobile Strategies for Art Museums
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Transcript of Mobile Strategies for Art Museums
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Flickr Credit ~claudio_ar
MOBILE STRATEGIES FOR ART MUSEUMSAllegra Burnette – MoMARob Stein – IMA
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DYNAMIC AND EVOLVINGMobile Strategies for Art Museums are
Flickr Credit ~ColorblindRain
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MORE THAN JUST MOBILEMobile Strategies for Art Museums are
Flickr Credit ~ColorblindRain
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Flickr Credit ~atomicshed
big
CHUNKYstrategiesnot very granular yet
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VALUE TO VISITORSDRIVESSTRATEGY
1. Anticipate questions2. Provide access3. Design experiences
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Flickr Credit ~hockadilly
DIFFERENT APPROACHES SIMILAR EXPERIENCES
MoMA and IMA
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DIFFERENT APPROACHES SIMILAR STRATEGIES
1. Build capacity and expertise2. Experiment with content and
user experiences3. Try to understand market forces
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Flickr Credit ~nicholas_t
MOMA’S PATH
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FREE AUDIO PROGRAM
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FREE AUDIO PROGRAM + VISITORS’ NEW WIFI DEVICES
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CALENDAR+TOURS+ART+INFO+MORE
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Flickr Credit ~Kimmo Palosaari
“IT’S LIKE HAVING MoMA IN MY POCKET”
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Flickr Credit ~Tsahi Levent-Levi
IPHONE/ANDROID APPAND MOBILE WEBSITE
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EXHIBITION AND COLLECTION BASED iPAD APP
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DESIGNED FOR USE OUTSIDE THE GALLERIES
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iPHONE APP
ANDROID APP
MOBILE SITE
AB EX iPAD APP
4 MOBILE PROJECTS IN 5 MONTHS
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CONNECTED PRODUCTION
Native iPhone Shell / Native Android Shell
Mobile site = Browser based content for app
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BRIDGING ONLINE, PRINTED, AND IN-GALLERY EXPERIENCES
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Flickr Credit ~claudio_ar
IMA’S PATH
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SAY HELLO TO
TAP
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Special Exhibition Tours
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Content Management
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IMA’s Mobile Website
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Mobile Web and Location
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WHERE WE ENDED UP…
1. Content outlives devices2. Resources are too limited
for lots of one-off productions3. But content is experienced in
different contexts
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WHAT’S SPECIFIC TO MOBILE?
1. Gallery Footprint is Small2. Facilitates simultaneous use of
space by visitors with different desired experiences
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WHAT’S SPECIFIC TO ART MUSEUMS?
1. White box gallery aesthetic creates opportunities for mobile interpretation
2. Mobile tour zombie effect
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Flickr Credit ~ktylerconk
THE PATH FORWARD
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Curiosity
Flickr Credit ~young_einstein
ENCOURAGECURIOSITY
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Enrich Permanent CollectionENHANCE THE
PERMANENT COLLECTION
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Conversation
Flickr Credit ~peternijenhuis
CONVERSATION
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NEW MODELS OF PUBLISHING
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EXTENDING AND BRIDGING IN-MUSEUM AND DIGITAL
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AWARENESS WITHIN THE MUSEUM
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QUESTIONS? WE’VE GOTQUESTIONS…
1. What are the factors that drive user satisfaction?
2. How best to finance mobile experiences?
3. How do you deal with the uncertainty of context?