Mobile Social Synergy

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    First Published: December2012

    MobileSocialIntelligenceReportAuthor: BenjaminWayne

    DisclaimerandTermsofUse:

    Whileallattemptshavebeenmadetoprovideeffective,verifiableinformationinthisreport,neither

    theAuthornorPublisherassumesanyresponsibilityforanformoferrors,inaccuracies,or

    omissions,particularlyinlightoftherapidlychangingnatureoftheinternetandmobiletechnologies.

    Whilethepublisherandauthorhave usedtheirbesteffortsinpreparing thisreport,theydonot

    makerepresentationswithrespecttoanyguaranteesofincome.Readersare cautionedtorelyon

    theirjudgementabouttheirindividualcircumstancestoactaccordingly

    Thisreportisnotmeant asasourceforfinancialinformation andshouldnotbeusedassuch.

  • 7/30/2019 Mobile Social Synergy

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  • 7/30/2019 Mobile Social Synergy

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    Asyouca

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    TodaysThemobi

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    Furtherm

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    Connect

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  • 7/30/2019 Mobile Social Synergy

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    Withs

    withd

    alsogo

    extrem

    experie

    day,an

    work

    device

    artphonesa

    ivensight

    ,s

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    l

  • 7/30/2019 Mobile Social Synergy

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    Mobiles

    Undoubt

    networki

    therefore

    rage.Thi

    Socialme

    thephen

    survey h

    79% wh

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    altime

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    ereare

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    edia sites co

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    to socialize

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    how we s

    gagementst

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    arn howto

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    yourability

    edtoknow

    ngsor

    o enjoywh

    hould go

    hatexploit

    onversion

    .

    t

  • 7/30/2019 Mobile Social Synergy

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    LocationMobiles

    technolo

    benefits

    Gowalla

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    advertisi

    pheonom

    reportth

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    combines

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    aspartof

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    havealsoint

    g.Oneofth

    enalgrowth

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    th,mobilel

    theexactlo

    us providing

    ononefor

    nternetdevic

    vailable.

    tphoneRevartphones

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    especiallyfor

    %ofsmartp

    .UsuallyFre

    their purch

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    level,andt

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    egratedloca

    emajor feat

    ofchecki

    equentlyfor

    ocationbase

    ationandti

    advertisert

    mofadverti

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    lutionSalesStatisti

    sespeciallyf

    iPhone,An

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    nleadingso

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    rmofadvert

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    ostapprecia

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    n isalsoca

    lesscarriers

    the twopo

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    lementsinto

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    uchgames

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    rovideaneff

    withadevic

    edtargeted

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    isement isv

    eexplosiveg

    rplatforms

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    oadedapps

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    enbringingi

    ching onfa

    learlyhaves

    pular mobil

    gapplicatio

    their platfo

    ationbased

    orks inawa

    ardssucha

    ctive geolo

    thatispers

    eans todir

    retoanyin

    stlysuperio

    rowthandu

    iththe follo

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    ntheirdevic

    ly willcome

    n goodadve

    tand is bri

    everaladvan

    socialmedi

    like Twitt

    m withloca

    applications

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    ationmark

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    ectapproach

    ividualwith

    to otherm

    ageofmobil

    wing leadin

    esincetheir

    with adverti

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    tages that

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    rand

    ionbased

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    uses

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    aMobile

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    initial

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    withmajo

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    o

    t

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  • 7/30/2019 Mobile Social Synergy

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    Thegrow

    whichth

    Applicati

    formobil

    withthis

    app

    expeApps do

    andFace

    them ha

    handym

    Basedon

    andfunct

    behaviou

    push spe

    notificati

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    thandsales

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    igure then

    iences

    to

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    ookmobile

    beenconve

    bile .

    eachmobil

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    fdownload

    ewilleasily

    ducts itself

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    verage eve

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    your

    m smallerplu

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    appssales

    ed salesfigu

    rence andp

    in amoret

    sers willbea

    traditional

    ble appsin

    urpassabov

    is veryalar

    mobileappl

    ymarketers

    st

    valuable

    cginappsof

    stconsumer

    bile friendl

    statistic with

    res willpro

    rovidesmark

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    wonderful

    ethoddoes

    xpectedtor

    e $30billion

    ing and is

    icationssect

    will needto

    ustomers

    formajor Social

    s usedwitht

    ,whichnow

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    meaningful

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    each 70billi

    .ThisSales fi

    n important

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    consider fre

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    ontheapp

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  • 7/30/2019 Mobile Social Synergy

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    Conclusion

    GiventheDeviceBoomthatspursnewmediadevelopmentwithnewtechnologiesandmarketing

    investmentsthathas broughton theultimateentertainmentspending.Thisisdriving thenew

    worldeconomy intoanotherfrenzy era,the bestexamplecouldbe derived fromm.youtube who

    hasmorethan400millionvideoswatchedonmobiledeviceseveryday.Them.youtube.comisthe

    #2videoviewingwebsiteintheworld.(RightafterYouTubeitself.)It'sthebetterwaytoreach

    consumers asm.youtube providethepowerofsight ,sound andmotion andalsogross thebest

    valuefortheirmobileads fortheir customer.

  • 7/30/2019 Mobile Social Synergy

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    TheNew

    and one

    organizat

    technolo

    decisions

    relevant

    that sup

    nowaday

    Intodays

    makersn

    MobileMedia

    By 201Checkouand ma

    Mobileand

    hingis defin

    ionsdeliver,

    ywithSocial

    .Userscanc

    seful datao

    ort torapid

    .

    fastchangin

    whavethe

    Social M+ Mobile

    6 ,Mobil

    thisNeweinwebsite

    ocialmedia

    ite that is

    onsume,an

    Networking

    mmunicate

    ntheirhand

    decisionma

    g,competiti

    owertoma

    edia CoMarketin

    Social

    ookdebuta

    Synergyha

    Mobile with

    disseminat

    are empow

    withdecisio

    elddevices

    ingwhich is

    ebusiness

    kethesedeci

    merce iCreate

    edia will

    t http://ww

    sarrived

    wi

    ocialmedia

    on inform

    eringmorea

    groupsorc

    ndconverti

    keytoimpr

    nvironment,

    sionsimmed

    GrowinMarket

    be worth

    w.mobilesoc

    thnew

    chall

    ispoisedtor

    tion. Thec

    dmorepeo

    stomers w

    gthemtore

    vingthepro

    withMobile

    iately.

    Extraorpportun

    above $

    iallocation.n

    ngesand

    op

    evolutionize

    nvergence

    pletomaker

    ile surfing

    ach anactio

    itabilityofb

    SocialSyner

    inary Faities

    150 billi

    et,

    portunitiestheway

    fmobile

    ealtime

    hrough

    nableinsight

    siness

    gydecision

    st : Soci

    n

    l

  • 7/30/2019 Mobile Social Synergy

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    Nowavailablefordownloadwith yourlatestGadget ;GooglePlayYourApps andMediaEntertainmentstoreSonyebookstoreTraffordPublishingAmazonKindleGoggleebookstoreKobobooks

    EnvisionthePowerofMobileSocialMediainSocialCustomerEngagementwillrevealsthemaintrendstohelpallbusinesses tounderstand thegrowthtrends thatis

    happeningtodayaroundtheWorld including forChina andformulate therightstrategyto

    helpyou getmorecustomerandgrowyourrevenuesusingtheselatesttechnologies .It

    identifieskeyissuesandopportunitiesasmobilecommerceandsocialnetworkingmerge.Italso

    evaluatespotentialfuturemobilesocialcommerceapplications.

    Discover;

    Howbusinessesareleveraging with Smartphone andtheirMobilityPower

    HowTheChineseMobileSocialLandscapeisdifferent fromTheWesternWorlds

    HowtheSmartphone andTabletareredefiningtheroleofMarketerstofollowtheGOMobile

    trends

    ExposetotheNewLocation BasedMarketingTechnologyanditseffectivenessinMobileMarketing

    HowmarketersareusingNewMobileSocialNetworkingsitestoconnectthroughcustomersusing

    Mobilityand

    the

    Cloud

    to

    navigate

    in

    both

    the

    Real

    and

    Virtual

    World