Mobile Social Synergy
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Transcript of Mobile Social Synergy
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7/30/2019 Mobile Social Synergy
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7/30/2019 Mobile Social Synergy
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First Published: December2012
MobileSocialIntelligenceReportAuthor: BenjaminWayne
DisclaimerandTermsofUse:
Whileallattemptshavebeenmadetoprovideeffective,verifiableinformationinthisreport,neither
theAuthornorPublisherassumesanyresponsibilityforanformoferrors,inaccuracies,or
omissions,particularlyinlightoftherapidlychangingnatureoftheinternetandmobiletechnologies.
Whilethepublisherandauthorhave usedtheirbesteffortsinpreparing thisreport,theydonot
makerepresentationswithrespecttoanyguaranteesofincome.Readersare cautionedtorelyon
theirjudgementabouttheirindividualcircumstancestoactaccordingly
Thisreportisnotmeant asasourceforfinancialinformation andshouldnotbeusedassuch.
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MobilMakingtWeNow
hasequip
Thereisn
progressi
marketer
Thenum
mostess
internet
Asthe p
platform
this conv
effective
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peduswitht
oquestiont
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ntial tool fo
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tentialtarge
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ergenceof t
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ynergyMobilemardthatisalw
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atourWorl
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xpanding e
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chnology a
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arketandc
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obileSocial
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obile
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its
d
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7/30/2019 Mobile Social Synergy
4/13
MobileIn
MobileM
where w
usersof
Marketin
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and soci
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readyvid
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and
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payment
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arketingcam
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chnology
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iletechnolo
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ercials
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otlimitedto
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hetransition
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ccessingthe
efactthat
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allhavethe
ewinstore
alsowith
t
,
ir
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7/30/2019 Mobile Social Synergy
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Asyouca
theyare
Theyope
betappe
arelooki
millionso
straighta
TodaysThemobi
Withpre
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multiple
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Socialne
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which ha
AngryBir
mobilega
nsee,cellph
nexcellent
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obileMarklesocialmed
ictionthatt
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n, like the
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sareseekin
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mesdownlo
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aytoreach
andbusines
at'sprecisely
reaseyourb
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tstaysunta
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Mobileapps,
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ouldget
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henearfutu
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newlet introduci
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nlywaitingt
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tmobile
atusupdates
ortantroles
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u
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in
g
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6/13
Furtherm
campaign
more ve
Connect
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importan
customer
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increased
develop
increase
Continue
ensuring
TabletTodayt
meanin
enable
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anusef
viaema
applica
youro
throug
ore,more lo
susing both
uesearchtr
dDevicesradigm
shif
tobrands
usestheirp
hone andP
opportunit
ents willbe
social consu
developme
adsthatares
Cshereis Not
gthat thein
device with
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ultool
to
br
il,putonpre
ionsliketho
nhomePC
site like D
cationbased
mobilecou
fficforretai
has
happe
obilestrate
one foreng
tabletareb
for richcre
invested in
er engage
ntmayfocu
ent arecont
ne Manufa
dustry being
differentop
toftheben
wsethe
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sentationsa
e from Am
esktopont
opbox.
services(LB
ons andQR
ls and shop
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agement an
ecomingmo
tive media
tonewincre
ent viamo
ontarget a
extually rel
turer thatd
floodedwit
eration syst
fitsofalapt
rnet,create
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zon,itunes
egofromyo
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codes willb
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iggestgrow
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entalinnov
ile
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vanttocons
ominatesthe
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ocuments,t
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eeasier imp
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opular,the
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merbased
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ingto
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artphone ,
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ationand
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Andwithne
evenaccess
puting
ye
s
a
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7/30/2019 Mobile Social Synergy
7/13
Withs
withd
alsogo
extrem
experie
day,an
work
device
artphonesa
ivensight
,s
emobile.W
elypowerful
ncetotheco
time,anyw
ithbrandsto
.
nd PCtablet
ound,motio
henbeing a
anddirect c
nsumer(adi
ere,whytra
aggregate r
,videowith
andscreen
cessedand
nnectionto
rectapproac
elling orjus
eachtoensu
thesimilarp
will
still
con
layedona
theindividua
h).Mobilevi
twaitinginli
re theirads
opertiesast
tinueto
eng
ersonalmob
lwhichgives
eocanbec
nes,andMo
willplayon
hetelevision
geconsume
iledevice,th
off animm
nsumedthr
bilevideoad
allvideo ena
programme
rs,and
it
has
eyofferan
rsive
ughoutthe
networkwil
bledmobile
s
l
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7/30/2019 Mobile Social Synergy
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Mobiles
Undoubt
networki
therefore
rage.Thi
Socialme
thephen
survey h
79% wh
Mobileu
harnesst
translate
Listen an
Capitalize
to listen
whatthei
campaign
they like
aboutma
thatfunc
rates,opt
oSocial
dly,Socialm
gsiteshasb
kicksinthe
sconvergenc
diaand mob
menonofs
sderived t
connectwit
age willthe
epower
of
t
intosales .
dLearn froon socialcu
andtrulyund
rcustomers
thataresp
doing and f
kingitorH
ionality.Skip
outs
and
be
ediaisHOT!
eenexperien
very needf
ehas
to
be
r
ileareboth
cializing onl
at91%of
hfriends wi
efore keep
hisperfect
MobileSostomerenga
erstand the
want inord
cificallytailo
indout whe
owtomaket
ingthiscriti
ingpass
on
a
Facebookha
ing explosi
r asocialst
altime
as
t
orethanju
ine willhot
obileintern
husingthe
increasinga
atchwith
d
ialmediaGgement wit
needsofyou
ertobeable
red to w
retheylike t
he Sales h
calstepwillr
safad
.
sbeenatthe
e growth,e
rategy whic
ereare
billi
sttrends.W
pfurther wi
taccessbys
desktop.
dbusinesses
evelopingm
t it DoneRIMobilesoc
rconsumers
to craftout
o their cus
ohang out
appen and
esultincam
forefront a
arning highr
h hasto fit
nsof
conver
hileSocialm
thMobileint
ubscribers is
shouldbrai
bilesocial
i
GHT!ial Mediaex
.Nowadays
some social
tomersreall
plusfinally
reatethe e
aignsriddle
ndlikemany
olleradstur
totheMob
sationsgoin
edia sites co
egration.Re
to socialize
stormandle
spiredcam
perience,us
Marketersn
mediaofferi
are, feel
how we s
gagementst
withpoorc
social
oversince.It
iles
onright
no
meand go,
cent marke
comparedto
arn howto
aignthat
yourability
edtoknow
ngsor
o enjoywh
hould go
hatexploit
onversion
.
t
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7/30/2019 Mobile Social Synergy
9/13
LocationMobiles
technolo
benefits
Gowalla
Facebook
advertisi
pheonom
reportth
Inboldtr
combines
device th
ItisaOn
enabledi
methoda
TheSmar
RecentS
overthe
Systems
Almost7
purchase
aspartof
mobilep
basedServiccialmedia
ytothenext
othadvertis
andFoursqu
havealsoint
g.Oneofth
enalgrowth
irlocationfr
th,mobilel
theexactlo
us providing
ononefor
nternetdevic
vailable.
tphoneRevartphones
astfewyear
especiallyfor
%ofsmartp
.UsuallyFre
their purch
blishers.
sith geolocat
level,andt
r andsubsc
are,and ev
egratedloca
emajor feat
ofchecki
equentlyfor
ocationbase
ationandti
advertisert
mofadverti
e,andthisf
lutionSalesStatisti
sespeciallyf
iPhone,An
honeowner
Apps are
sepackage
ionapplicati
ypicallywire
riber.Amon
nleadingso
tion basede
ures provide
ngames.
avarietyof
dservices p
eoftheday
emostrefin
ement,anyt
rmofadvert
csconfirmth
or topmajo
roid,BlackB
havedownl
ostapprecia
and ithasb
n isalsoca
lesscarriers
the twopo
ialnetworki
lementsinto
d bysuchlo
uchgames
otivatingre
rovideaneff
withadevic
edtargeted
ime,anywhe
isement isv
eexplosiveg
rplatforms
rryandWin
oadedapps
tedbutusual
enbringingi
ching onfa
learlyhaves
pular mobil
gapplicatio
their platfo
ationbased
orks inawa
ardssucha
ctive geolo
thatispers
eans todir
retoanyin
stlysuperio
rowthandu
iththe follo
ows
ntheirdevic
ly willcome
n goodadve
tand is bri
everaladvan
socialmedi
like Twitt
m withloca
applications
y that enco
sVirtualbon
ationmark
onaltotheo
ectapproach
ividualwith
to otherm
ageofmobil
wing leadin
esincetheir
with adverti
rtisementfe
nging the
tages that
sitesinclu
rand
ionbased
isthe
urage users
uses
tingtoolasi
wnerofthe
totheuser.
aMobile
rketing
eapplication
Operating
initial
sements
withmajo
e
o
t
s
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7/30/2019 Mobile Social Synergy
10/13
Thegrow
whichth
Applicati
formobil
withthis
app
expeApps do
andFace
them ha
handym
Basedon
andfunct
behaviou
push spe
notificati
marketin
thandsales
apprevenu
n mediapro
marketers
igure then
iences
to
ennloaded ar
ookmobile
beenconve
bile .
eachmobil
ion,its deriv
rs,andprefe
cificproduct
nstoyouru
,whilemor
fdownload
ewilleasily
ducts itself
thatis ifthe
verage eve
age
your
m smallerplu
ofwhich mo
tedtobem
appssales
ed salesfigu
rence andp
in amoret
sers willbea
traditional
ble appsin
urpassabov
is veryalar
mobileappl
ymarketers
st
valuable
cginappsof
stconsumer
bile friendl
statistic with
res willpro
rovidesmark
argetedand
wonderful
ethoddoes
xpectedtor
e $30billion
ing and is
icationssect
will needto
ustomers
formajor Social
s usedwitht
,whichnow
itstechnical
ide knowle
etersthefee
meaningful
effective su
notprovide
each 70billi
.ThisSales fi
n important
r with dow
consider fre
every
new
cnetworking
heir deskto
keeps ever
specificatio
gefeedback
dbackdata
ay.This eff
porting too
.
nworldwid
gure for dig
pointforco
load holds
quentcreati
ampaign
.
Mites likeTwi
,andtypic
body incon
ofthe app
ontheapp
ith fullopti
ctive option
l formobile
in2015,at
ital
nsideration
onsistent
n ofuseful
st
of
the
ttermobile
allymostof
tact withth
s capacity
users
n abilityto
topush
pplication
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7/30/2019 Mobile Social Synergy
11/13
Conclusion
GiventheDeviceBoomthatspursnewmediadevelopmentwithnewtechnologiesandmarketing
investmentsthathas broughton theultimateentertainmentspending.Thisisdriving thenew
worldeconomy intoanotherfrenzy era,the bestexamplecouldbe derived fromm.youtube who
hasmorethan400millionvideoswatchedonmobiledeviceseveryday.Them.youtube.comisthe
#2videoviewingwebsiteintheworld.(RightafterYouTubeitself.)It'sthebetterwaytoreach
consumers asm.youtube providethepowerofsight ,sound andmotion andalsogross thebest
valuefortheirmobileads fortheir customer.
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7/30/2019 Mobile Social Synergy
12/13
TheNew
and one
organizat
technolo
decisions
relevant
that sup
nowaday
Intodays
makersn
MobileMedia
By 201Checkouand ma
Mobileand
hingis defin
ionsdeliver,
ywithSocial
.Userscanc
seful datao
ort torapid
.
fastchangin
whavethe
Social M+ Mobile
6 ,Mobil
thisNeweinwebsite
ocialmedia
ite that is
onsume,an
Networking
mmunicate
ntheirhand
decisionma
g,competiti
owertoma
edia CoMarketin
Social
ookdebuta
Synergyha
Mobile with
disseminat
are empow
withdecisio
elddevices
ingwhich is
ebusiness
kethesedeci
merce iCreate
edia will
t http://ww
sarrived
wi
ocialmedia
on inform
eringmorea
groupsorc
ndconverti
keytoimpr
nvironment,
sionsimmed
GrowinMarket
be worth
w.mobilesoc
thnew
chall
ispoisedtor
tion. Thec
dmorepeo
stomers w
gthemtore
vingthepro
withMobile
iately.
Extraorpportun
above $
iallocation.n
ngesand
op
evolutionize
nvergence
pletomaker
ile surfing
ach anactio
itabilityofb
SocialSyner
inary Faities
150 billi
et,
portunitiestheway
fmobile
ealtime
hrough
nableinsight
siness
gydecision
st : Soci
n
l
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7/30/2019 Mobile Social Synergy
13/13
Nowavailablefordownloadwith yourlatestGadget ;GooglePlayYourApps andMediaEntertainmentstoreSonyebookstoreTraffordPublishingAmazonKindleGoggleebookstoreKobobooks
EnvisionthePowerofMobileSocialMediainSocialCustomerEngagementwillrevealsthemaintrendstohelpallbusinesses tounderstand thegrowthtrends thatis
happeningtodayaroundtheWorld including forChina andformulate therightstrategyto
helpyou getmorecustomerandgrowyourrevenuesusingtheselatesttechnologies .It
identifieskeyissuesandopportunitiesasmobilecommerceandsocialnetworkingmerge.Italso
evaluatespotentialfuturemobilesocialcommerceapplications.
Discover;
Howbusinessesareleveraging with Smartphone andtheirMobilityPower
HowTheChineseMobileSocialLandscapeisdifferent fromTheWesternWorlds
HowtheSmartphone andTabletareredefiningtheroleofMarketerstofollowtheGOMobile
trends
ExposetotheNewLocation BasedMarketingTechnologyanditseffectivenessinMobileMarketing
HowmarketersareusingNewMobileSocialNetworkingsitestoconnectthroughcustomersusing
Mobilityand
the
Cloud
to
navigate
in
both
the
Real
and
Virtual
World