Mobile Search Apps & Opportunities - Michael Martin - SMX East
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Presented by Michael Martin of
The Growing Android Market
Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
Android is a software stack for mobile devices that includes an operating system, middleware and key applications
Android is Open & Freely distributed – NO licensing fees
Can be programmed in Java AND C/C++ components
Can be coded on Windows, Mac, & Linux Operating Systems
Can run multiple applications & have onscreen widgets
Can run FLASH videos on updated versions
Had MMS & Digital Compass about a year before the iPhone
Forthcoming Text to Speech recognition with translations
40+ different Android phones in the next 6 months globally
The Growing Android MarketWhat is Android & How is it Different?
Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
• New Android apps are accelerating by more than 50% Month Over Month vs iPhone’s 30%
• Approximately 15,000 Apps in The Android Market plus other free “markets” – 64% FREE
• By 2010 an Android phone will be on every US carrier and most globally
• Over 20 Android phone manufacturers including HTC, LG, Motorola, LG, Samsung, & Sony
• The Android Market goes better with Donut
The Growing Android MarketWhy Should You Think About Android?
Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
The GrowingAndroid MarketAndroid Donut – Release 1.6 – October 2009
Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
One Time $25 Registration Fee to submit unlimited apps
No Submission Process (reviewed only by user complaints – approximately 1%)
24 Hour Buy & Try Return Policy
Donut puts The Android Market interface on par w the App Store
Paid Apps put on the forefront & sectionalized
Soon to add PayPal, Credit Card & direct carrier billing w Checkout
Listed in order of User Ratings
Users regulate apps NOT Apple AT&T Google
Google Voice – “There’s an app for that… on other phones” Jeff Sharkey Google Android Engineer
The GrowingAndroid MarketBenefits of The Android Market
Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
The GrowingAndroid MarketAndroid Applications
Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
3 Tier Google Marketing Options for Android to Manufacturers & Carriers
1. Obligation Free OptionFree version of Android to be included with any applications except those from Google.
2. Distribution OptionManufacturer signs a distribution agreement to include Google applications such YouTube, GMail, GTalk, etc.
3. Google Experience OptionAllowed to use the Google logo but the carrier can NOT censor any application in The Android Market
Google has only until recently enforced this on independent developers who provide Android MODS or modifications publicly which include Google applications.
The GrowingAndroid MarketGoogle Marketing Tie-In to Android
Copyright © 2009 Internet Marketing Inc. All Rights Reserved.8
FREE CyanogenMichael Martin SEO Director of Project Management at
Twitter: GoogleAndBlog
Android Blog: http://www.GoogleAndBlog/