Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

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Lesson 5 – Mobile Search With Mobile SEO Tips

Transcript of Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

Page 1: Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

Lesson 5 – Mobile Search

With Mobile SEO Tips

Page 2: Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

University of Denver Communications 4318

Mobile Marketing BobBentz.com

Mobile Search

Statistics

Page 3: Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

University of Denver Communications 4318

Mobile Marketing BobBentz.com

Why does BING have less % of searches via mobile?

Mobile Search Trends

Page 4: Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

University of Denver Communications 4318

Mobile Marketing BobBentz.com

The Dollars are Following the Mobile Search Trend

Mobile Search Trends

Page 5: Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

University of Denver Communications 4318

Mobile Marketing BobBentz.com

Mobile Search Happens on Your Couch

Mobile Search

Page 6: Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

University of Denver Communications 4318

Mobile Marketing BobBentz.com

Mobile Search Happens on Your Couch II

Mobile Search

Page 7: Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

University of Denver Communications 4318

Mobile Marketing BobBentz.com

What are We Searching For?

Local Search Intent

Page 8: Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

University of Denver Communications 4318

Mobile Marketing BobBentz.com

Local Searchers are BUYERS!

Local Search Intent

Page 9: Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

University of Denver Communications 4318

Mobile Marketing BobBentz.com

Local Searchers are BUYERS!

Local Search Intent

Page 10: Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

University of Denver Communications 4318

Mobile Marketing BobBentz.com

SOLOMO: Social, Local, Mobile

Statistics

Page 11: Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

University of Denver Communications 4318

Mobile Marketing BobBentz.com

Facebook is Still the King

Social Media Used by Age

Page 12: Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

University of Denver Communications 4318

Mobile Marketing BobBentz.com

The Trends Favor Instagram, Google +

Mobile Search Trends

Page 13: Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

University of Denver Communications 4318

Mobile Marketing BobBentz.com

Pinterest is Most Engaging

Engagement

Page 14: Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

University of Denver Communications 4318

Mobile Marketing BobBentz.com

Is Mostly a Mobile Medium Today

Facebook

Page 15: Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

University of Denver Communications 4318

Mobile Marketing BobBentz.com

Relevance Raises Response (and Revenue) for Retailers

Facebook

Page 16: Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

University of Denver Communications 4318

Mobile Marketing BobBentz.com

No More FREE ADVERTISING

Facebook

Page 17: Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

University of Denver Communications 4318

Mobile Marketing BobBentz.com

You’ve Got to Pay to Play

Paid Advertising

Page 18: Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

University of Denver Communications 4318

Mobile Marketing BobBentz.com

Mobile SEO

How to Get Your Mobile Site Found

Page 19: Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

University of Denver Communications 4318

Mobile Marketing BobBentz.com

Tips to Get Mobile Search Clicks

Mobile SEO Tips

Page 20: Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

University of Denver Communications 4318

Mobile Marketing BobBentz.com

Or Adaptive Design…(in most cases)

Mobile SEO

Page 21: Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

University of Denver Communications 4318

Mobile Marketing BobBentz.com

I couldn’t have said it better

Mobile SEO


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