Mobile Retailers in Africa R&D Project

Smart shoppers

By Virtualmobile| 2012

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https://www.virtualmobile.co.ke

We still haven’t fulfilled the consumers’ needs in shopping.

Why?

Online Connection

Internet connection as become a need to mobile consumers

17 Million Mobile owners

Mobile WEB

WEB

SMS

Smart Phone ( Android, Windows Phone & Symbian)

Platforms

New Devices More new devices with more capabilities.

Simplify the shopping experience to fulfill the shopper’s needs

SOLUTIONS

SOLTURA experience

Shoppers are privileged to send request to merchant.

Shoppers benefit by receiving updates from their supermarket.

Shoppers are empowered to vote for their favorite supermarket branch.

Mobile SMS

17 Million texts

Shoppers get to receive delivery alerts or promotional, special offers from the supermarket. E.g. New product price, Discount on product and availability of new products.

Alerts

Shopper receives alerts from freshima supermarket.

From: 383 Message: freshimalert_ buy 1kg omo and get free set of pegs.

… and get free pegs!

383 Received Tue @ 8:41

Code – freshimalert_

Freshima Supermarket Alerts Use – Solution Screen

Manage Content

Message Content

Buy 1kg of omo and get a free set of pegs. 110

SEND CANCEL

Shoppers gets to ask , send suggestions or make a quick enquire to the supermarket. i.e. Location of various stores. Hence this enhances productivity in the supermarket.

Request From: 383 Message: favoreq_ where is freshima’s westlands branch?

….Westlands branch?

383 Sent Tue @ 8:41

Shopper sends for his/her request to freshima supermarket.

Code – favoreq_

BACK

Refresh | Auto Refresh On / Off

View Messages Settings

Application Name : Freshima Supermarket

Date/Time Message Response

favoreq_ where is freshima’s westlands branch? 10:06:02 05-03-2012 Reply

Freshima Supermarket View – Solution Screen

Shoppers participate in consumer experience surveys conduct by the supermarket – ratings for the customer services (SMS VOTING) – customers can be asked the following questions to rate on service..

Votes From: 383 Message: favote_ 1

Shopper voting for his/her favorite supermarket branch.

favote_ 1

383 Sent Tue @ 8:41

Code – favote_

Freshima Supermarket Vote View – Solution Screen

Total Votes:

Total Successful Votes:

Total Invalid Votes:

100

75

0

Subscription Summary

Candidate Code Description Number Of Votes Last Voted On

Excellent

Good

Average

Poor

10:06:02 05-03-2012 75 1

0

0

0 2

3

4

Usage Charts Settings

Last Update : 05-03-2012 10:06:02 Update Now

BACK

WAP experience

Mobile Shopping

Shoppers are able to shop, request for delivery and pay right from their mobile phone.

“My Shopping list”

1. A loaf of bread 2. Cooking Oil 3. 2 kg of Meat 4. A Tin of Royco 5. Chocolate Cookies For the

kids!

Mobile Shoppers can get to view simplified options for easy shopping.

Home

Featured Products – Mobile shoppers get to view latest

updated products.

Search all categories – Gets to search items per

categories.

All Categories – Gets to view all categories.

My Cart – Gets to view his/her current shopping items in

the shopping cart.

Contact Us – This is the physical address for Freshima.

Log Out – Get to sign off once finished doing shopping.

Mobile Shopper Experience:

Mobile Shoppers can get to preview the products description.

Item Details 123456

Product Info. – This are product details, weight and Price for the product. And also gets to view reference number. Required Units – Mobile shoppers gets to choose number of units he/she needs.

Add to Cart – This sends the item to the shopping cart. Buy Now– This allow you to purchase the item if there is no more item you want to buy.


Mobile Shoppers have an option for their items to be delivered at their door step..

Delivery

Delivery Info– Mobile shoppers get to view name of product, Quantity and price. Also get to fill in his/her delivery details. Term and Condition – Legal agreements.

Confirm – This is sent to the admin and awaits approval.


Mobile Shoppers can make payment using their bank account, mobile money account or Freshima voucher.

Payment

M - Pesa M - Banking

Product Info. – This are product details and Prices for both the product and the delivery charges. Payment Info– Mobile shoppers have various options for payments.

Pay – This allows the transaction to go through.


WAP Admin experience

An improved analysis of customer purchase trend (Market Intelligence.

Admin

Approved Purchased Request – Admin is able to view invoices of purchased items by the shopper. To be delivered – Admin is able to view all approved items purchased by the mobile shopper to be delivered.

To be Issued – This is sent to the admin and awaits approval. Change Password– Admin is able to change password for security purpose.


Mobile Shoppers have an option for their items to be delivered at their door step..

A.P.R.

Invoice – Mobile shoppers get to view name of product, Quantity and price. Also get to fill in his/her delivery details.


Get real time data on which product as a high turn around.

Invoice Invoice – Admin is able to reject or approve the item purchased by the mobile shopper.


Increase stability in service delivery.

Delivery Address – Mobile shoppers’ physical home / office location. Mark as Delivery – The item is approved for delivery.


Mobile Shoppers can make payment using their bank account, mobile money account or Freshima voucher.

Payment

M - Pesa M - Banking

Product Info. – This are product details and Prices for both the product and the delivery charges. Payment Info– Mobile shoppers have various options for payments.

Pay – This allows the transaction to go through.


Freshima Brand – Logo Identity

UI Design

WEB experience

Shoppers are empowered to vote for their favorite supermarket branch.

“My battery as ran off”

Web Shopping

Mobile Retailers in Africa R&D Project

Technology

Transcript of Mobile Retailers in Africa R&D Project