Mobile Phone BehaviorSurvey Results

Data gathered at Dreamforce 2014#makethecall

We surveyed 104 Dreamforce attendees in San Francisco on October 13 and 14, 2014.

Participants answered an 8 question survey, administered by an Invoca employee.

Results were tabulated and analyzed using GetFeedback.com

#makethecall

Inbound call volume is grossly underestimated.

80% of respondents underestimated how many calls are made to businesses each year by millions. The actual number, according to BIA/Kelsey, is 30 billion in 2013 from mobile search alone; this number is expected to rise to more than 73 billion in 2018.

#makethecall

Yet, respondents admit to making lots of calls…

69%have called a business

within the past 24 hours.

#makethecall

…and acknowledge inbound calls are more valuable than online leads.

53% think that inbound calls are the most valuable lead type. (And they’re right -- they convert at 10-15x the rate of online leads.)

#makethecall

Incoming Call

mobile

They know from experience that calls signal purchase intent…

38% said that when they do call a business, they’re ready

to make a purchase

#makethecall

…and that online lead forms don’t work.

45%say that long or complicated online

forms prevent them from completing an online purchase.

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We’ve come a long way since the early days.

Fun FactMore than 50% of respondents had a Nokia candybar as their first mobile phone.

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When it comes to realizing the value of inbound calls, it’s just the beginning.

#makethecall

Visit invoca.com or call 855-993-0701 to learn how to drive more calls and

turn them into sales.

#makethecall