Mobile Payments~Prepaid
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Transcript of Mobile Payments~Prepaid
Augmenting the Scope and Reach of Mobile Payments through Prepaid
2nd Financial and Digital Payments ConferenceHotel Taj Mahal Palace and Tower, Mumbai
21.08.09
The Road Ahead…
Augmenting the Reach Inclusive E payments through GiftMate Conducive Ecosystem and DeliveryAugmenting the Scope Customer Gratification Tool Loyalty Solution DeliveryCase StudiesMobile payments: Win-Win for all
21.08.09
Augmenting the Reach
Inclusive E payments TG Pre Earning Stage
▫ Have Cash – Will Spend▫ Moderate Purchasing power but High Spending power
Young Adults▫ Very Tech Savvy▫ Willing to experiment
21.08.09
Augmenting the Reach
Product Features www.giftmate.in Innovative: Virtual credit against mobile phone Instant: Sms’ed to the phone Convenient: Resides on Mobile –easy to carry Secure: 2 Factor Authentication FREE to use: No charges for consumer
Contd..
21.08.09
GiftMate as an Inclusive financial tool
Conducive Ecosystem for Delivery Load Points
▫ 1300 The Mobile Stores across 200 cities▫ 3400 Sify iway cyber cafes across 154 cities▫ Online and Mobile
Redemption Points▫ Movie tickets across 300 cinema halls▫ Instant Mobile recharges (CDMA and GSM) sitting in
your home/Lecture hall/Canteens▫ 3000 Online websites▫ 10000 Retail merchants▫ 150 Utility companies
21.08.09
Augmenting the Scope
Customer Gratification Tool Companies/Brands looking to engage its
consumers Mobile- Weapon of Choice GiftMate provides ability to gratify/reward
▫ Instantly▫ In smaller denominations▫ Lets consumer decide his/her end reward
21.08.09
Augmenting the Scope
Flexible Loyalty/R&R Tool Loyalty Programs Galore! GiftMate delivers Loyalty Credit directly to the
consumer’s mobile phone Redemption- open or closed is seamless
serving▫ Aspirations – lifestyle product as one can redeem
while on the move▫ Ego – Consumer feels being in command
21.08.09
Case Studies
Citibank Credit Card Loyalty Points Redemption Program TG: 22-45 tech savvy customers One of its kind redemption process in flat 2
minutes ! Consumer can then buy movie tickets to
perfumes
21.08.09
Case Studies
Zapak users Loyalty Program TG: 12-25 age group Zapak gamers can redeem loyalty points for
GiftMate creditZapak Monetization Initiative Zapak free gamers can buy exclusive games on
www.zapak.com ▫ Load up phone with GiftMate ▫ Buy games sitting at home
21.08.09
Win Win…
Companies/Brands can monetize their networks Zero logistics Instant Delivery Customer DelightMobile payment models Greater Acceptance Steady Revenue stream