Mobile payment the race is heating up by thomas lerner at mobile solutions day deutsche telekom...

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Presentation on Mobile Payment, Current Status June 2014 Held at Mobile Solutions Conference, 24th June 2014, Darmstadt (Deutsche Telekom AG)

Transcript of Mobile payment the race is heating up by thomas lerner at mobile solutions day deutsche telekom...

  • 2013 ECC International Mobile Payment The race is heating up Deutsche Telekom: Mobile Solutions Day 2014 Darmstadt, 24th June 2014 Thomas Lerner
  • 2013 ECC International One more thing (Apples Schachzge im Mobile Payment) Thomas Lerner Proximity Payments still the biggest piece of the pie Core Segments Mobile Payment Questions / Opinions / Quotes Lessons from the leaders Mobile Ready Enterprise Who will deliver the Blockbuster? Facts The next entrants to watch Current Mistakes Agenda
  • 2013 ECC International One more thing (Apples Schachzge im Mobile Payment) Thomas Lerner Leave me alone with your Mobile Payment stuff. This is a dead horse. (German Publisher) There no need for Mobile Payment in Germany. We have ATMs, Credit cards, Branches. (Bain / FAZ April 2014) Mobile Payment is a Game Change where the infrastructure for banking is missing Mobile Payment is one of the biggest markets. Good for business to be in! The End of monopoly (The Economist, May 2014) Mobile is the future (Eric Schmidt, Google) Mobile Payment via Touch ID is on the way. (Tim Cook, Apple) Mobile us not the future, it is now. Meet your customer, in the environment of their choice, not where its convinient for you. (Cyndie Shaffstale) If you are not in mobile (payments) you are out! (Thomas Lerner) Questions/ Opinion / Quotes
  • 2013 ECC International One more thing (Apples Schachzge im Mobile Payment) Thomas Lerner Facts: Mobile Payments 2016: 50 Mill. Europeans use Mobile Payments, 175 Mill Asians (Gartner). We reach the Asians figures this year Smartphone growth between 15-20%, tablets 35% every year till 2017 Mobile Money accelerates; 70% MNOs; > 150 Services Biggest Market : China: 1,6 Trillion US-Dollar, transaction growth: 213%, value of transactions 317%, 500 Milliion Mobile Internet User Facebook access market; Apples start will be expected soon Banks (Barclays, Paym) awakening Retailers (MCX) join forces
  • 2013 ECC International One more thing (Apples Schachzge im Mobile Payment) Thomas Lerner Proximity Payments the biggest piece of the pie
  • 2013 ECC International One more thing (Apples Schachzge im Mobile Payment) Thomas Lerner Core Segments Mobile Payment
  • 2013 ECC International One more thing (Apples Schachzge im Mobile Payment) Thomas Lerner The next entrants to watch (examples)
  • 2013 ECC International One more thing (Apples Schachzge im Mobile Payment) Thomas Lerner Deutschland 30
  • 2013 ECC International One more thing (Apples Schachzge im Mobile Payment) Thomas Lerner Current Mistakes Mobile Payment isnt a competition of technologies (NFC, BLE, Beacons, HCE.) Missing homework Understanding of essential pieces / Mobile Payments Offering a platform; hope for customers and retailers Missing solving real needs / service differentiation Everybody believes to be NTT Docomo / M-PESA Value Proposition Wait and see-approach leads to the end of status-Quo
  • 2013 ECC International One more thing (Apples Schachzge im Mobile Payment) Thomas Lerner Lessons from the leaders (I) Mobile Payment: Business decision follows clear strategy Business Model cristal clear Precondition: Mobile-ready enterprise Mobile Research + Management of Innovation Flexible / extensible Business eco system (Partner-/ Alliance-Model) Platform-Strategy (Product-/Multi-side-strategy)
  • 2013 ECC International One more thing (Apples Schachzge im Mobile Payment) Thomas Lerner Mobile-ready Enterprise
  • 2013 ECC International One more thing (Apples Schachzge im Mobile Payment) Thomas Lerner Lessons from the leaders (II) Integration Stakeholder Countyspecific habits, laws, regulation, market Check Solving Chicken Egg Dilemma Enterprise Joint Venture Cross Sector / country First Lesson: Start with customer / Retailer Solve their not your problems (Need seeker concept)
  • 2013 ECC International One more thing (Apples Schachzge im Mobile Payment) Thomas Lerner Who will deliver the Blockbuster?
  • 2013 ECC International One more thing (Apples Schachzge im Mobile Payment) Thomas Lerner
  • 2013 ECC International LMC Wilhelm-Schrohe-Strae 10 55128 Mainz / Germany Thomas Lerner Author, Management Consultant (Mobile Banking/Payment/Marketing) Tel. +49 (0) 6131 337569 Mobil. : +49 (0) 170 8327849 E-Mail: tk.lerner@web.de Linkedin: 1312mainz1979 Twitter / Xing Internet: www.thomas-lerner.de Contact
  • 2013 ECC International Consultant, author, Economist (Johannes Gutenberg University / Mainz) attended in 2000 E-Commerce Executive Masterclass at Haas-Business School, University of California Berkeley. More than 15 years in Mobile Business and Payments. Various projects in this area for banks, MNOs, media and IT- companies. Speaker, Trainer, advisor in Europe, Asia (Kuala Lumpur/Manila) and soon Africa in Mobile Marketing, Banking and Payments. The latest of his books Mobile Payment was published in December 2013 It is read in more than 30 countries and the worlds leading universities. At the end of his next book "Mobile Marketing + Mobile Banking" will be published. Together with Thomas Geiss he was awarded in 2003 for UMTS- Innovation by Vodafone and the state Hessen. Currently he offers exec coaching in mobile, staff training, strategy advisory and project support. Next 2-days workshops are: Kuala Lumpur 1-2. Sep. / Singapore 4-5. Sep und Cape Town 18-19. Sep. Contact