Mobile Overview with Guide by Cell

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Guide by Cell Inc.Dave Asheim, PresidentJanuary 2011

What can you do with

Mobile Technology?

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+What are your goals? Great visitor experience

Make money/raise money

Preserve

Educate

Entertain

Know your audience

Attract repeat visitors

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Where does mobile fit in?

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+ First: What is “mobile”?Is it computing?…….or communicating?

Mobile

Computing came

first

• A large 10 pound “portable” computer– no web

• Then a large laptop – still no web

• And finally a laptop connected to the web

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+ What is “mobile”?

Is it computing?…….or communicating?

Next came

communicating

And our definition of mobile changed………

• A BlackBerry that could send e-mails only (no calling)

• Then phones – (no web, no email)

• And finally, in 2007, the iPhone combined the two

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+How mobile is your audience?

Whether it’s an older “dumb” phone, Droid, iPhone, iPad or the newest model

We don’t leave home without it

We love it

Socially accepted, if not expected

Cost is not an issue

Getting better every day

We take it for granted

For Smartphone owners, it’s a web connected computer

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+Mobile trendsCell phone use

• 85% of Americans & 96% of 18-29 year-olds don’t leave home without their phone

Texting• American teens send an average of 3,000 monthly texts,

and cite texting as the #1 reason to buy a phone• Texting by adults has increased to 72%

Smartphones• In 2011, Smartphone ownership is expected to exceed 50%

of the total U.S. mobile market

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+Five museum mobile trends1. More technologies in use

2. Mobile web vs. downloadable apps

3. Texting growing rapidly

4. Promotion of social media during visit

5. Internal resistance to mobile decreasing

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+Your visitors own a powerful “mobile” device…How might they use it at your museum?

1. Gather info

2. Have fun

3. Share

4. Spend (and save) money

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1. Gather info

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1. Gather infoAction

What type of information?

How does it work?

Your Department

Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors

Call a number to hear recorded audio

- Education- Public Outreach- Marketing

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How does it work?

Your Department

Listen Hear from artists and experts, listen to feedback from other visitors

Call a number to hear audio - Education- Public Outreach- Marketing

Central Park Celebrity Audio Tour

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How does it work?

Your Department



New York Times article about Central Park celebrity audio tour

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Action


How does it work?

Your Department



1. Gather info

Audio Tour: Contemporary Sculpture at Chesterwood

“Geography of Curiosity” Audio tour of Chicago Design

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Action


How does it work?

Your Department



1. Gather info

Missouri Botanical Gardens,Welcome To My Garden

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Action


How does it work?

Your Department



1. Gather info

Irvine Ranch Conservatory Audio Tour

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How does it work?

Your Department

Read Fun facts, trivia, directions Send text or email and receive auto response

- Education- Public Outreach

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How does it work?

Your Department

Read Fun facts, trivia, directions Send text message or email and receive auto response


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How does it work?

Your Department

Read Fun facts, trivia, directions Send email and receive auto response


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How does it work?

Your Department

Live Q&A

Ask questions and get answers Send text message and receive live response from your staff


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How does it work?

Your Department

Access the Web

Your website (or any website) 1. Call number and press (*) to receive text with link

2. Visitor sends text to request a link


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How does it work?

Your Department

Access the Web

Your Website (Or any website) 1. Call number and press (*) to receive text with link

2. Visitor sends text to request a link

3. Scan a QR Code


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How does it work? Your Department

Access catalog

Text, video, audio, interactive application

1. Download an app2. Access mobile website


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How does it work?

Your Department

Watch Video content Click link on YouTube or any site to watch video


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How does it work?

Your Department

Watch Video Content Click link on YouTube or any site to watch video


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2. Have Fun

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2. Have funAction What type of info? How does it

work?Your Department

Play scavenger hunt

Text, audio, video and photos Navigate an exhibit by texting answers and receiving text messages, audio content or video clips

- Education- Marketing

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Play smartphone game (app)

Educational content integrated in smartphone game

Visitor downloads app - Education- Marketing

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Play Smartphone game (app)

Educational content integrated in smartphone game

Visitor downloads an app - Education- Marketing

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Text to a screen

Short text message containing feedback or the answer to a question or survey

Visitors text a message and it appears on a screen


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Access hidden content (Augmented Reality)

Virtual visualization of content Visitor points cell phone camera at item to view overlay of virtual information


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Play Alternate Reality Games

Clues in text messages, images, audio, video and web sites

Multiplayer game using phone and web


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Play Alternate Reality Games

Clues in text messages, images, audio, video and web sites

Multiplayer game using phone and web


Ghosts of a Chance and Pheon, two alternate reality games at Smithsonian American Art Museum

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Engage with audio content

Audio recordings related to display items

Visitor dials phone number and hears content that accompanies items in exhibit


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Engage with audio content

Audio recordings related to display items

Visitor dials phone number and hears content that accompanies items in exhibit


Audio Tour: The Florida Aquarium

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3. Share the experience

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3. Share the experienceAction What type of info? How does it


Share on Twitter or FourSquare

“Love the contemporary art exhibition @ ABC Museum”

Use text messaging, mobile web or smartphone app to update social media

- Marketing- Public Outreach

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Action What type of info? How does it work?

Your Department

Share on Facebook or Tumblr

“John Smith just became a fan of (your museum)”

Use text messaging, mobile web or app to update Facebook or Tumblr



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Your Department

Leave text comment

Written feedback or questions Send text message to published number or shortcode



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Your Department

Leave audio comment

Voice recording of opinion or feedback

Access feedback by dialing a number or using shortcut embedded in audio tour



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Your Department

Take a Survey

Visitor satisfaction rating Visitor texts in to take a survey or records audio message



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Action What type of info?

How does it work? Your Department

Take a Survey

Visitor satisfaction rating 1. Visitor texts in survey answers 2. Visitor records audio message3. Visitor uses smartphone

application to rate experience



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Your Department

Share multimedia content

Photo or video Visitor uses cell phone to share photos or videos of museum experience via Flickr, Facebook, Twitter, or e-mail



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4. Spend Money

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4. Spend moneyAction What type of info? How does it


Make a text donation

Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill

- Development- Visitor Services- Public Outreach

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Make a pledge

Donation amount Donor texts any pledge amount to short code


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Download an app

Any content Museum provides an app in store that can be downloaded for a small fee


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4.Spend moneyAction What type of info? How does it


Get discounts

Coupon code or link to last-minute tickets

Organization sends text message with ticket information, discount codes or coupons


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Get discounts

Coupon code or link to buy last-minute tickets

Organization sends text message with ticket information, discount codes or coupons


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Buy from gift shop

Gift shop coupon code Visitor receives text message to redeem discount code at the gift shop


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How monitor activity – instant results User activity report

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How monitor activityActivity report

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How monitor activityCall in location report

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+But wait – you ain’t seen nothin’ yet. Augmented reality

Phones replacing credit cards

QR codes more popular

GPS location-based services

More Foursquare-type services

Further integration with social media

Voice command functionality

Movement-controlled interactivity (XBOX Kinect)

Continuing trends: faster, cheaper, different devices, SIM-card memory slot implant for humans

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+How to get started?

…take the first step!

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+In summary……….. A phone is for communicating…..and

computing. Smartphone users treat their phone as a computer connecting them to the internet (“cloud”)

There are over 20 different things your visitors can now do with their mobile phone during their visit

Pick one or two and experiment

Very low cost, nothing to install and instant statistics available

Your visitors are using their phone for personal/business reasons during their visit – don’t be left out of their conversations!

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+For follow-up questions

Dave Asheim

[email protected]

(415) 615-0150

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Mobile Overview with Guide by Cell

Technology

Transcript of Mobile Overview with Guide by Cell