Mobile Onboarding / AppEngageTLV
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Transcript of Mobile Onboarding / AppEngageTLV
BASICALLY…
WE LET ANYONE! BE AN IOS DEVELOPER
FOR YOUR KPI’S! (ONBOARDING, RATING, PERMISSION REQUESTS, FEATURE WALKTHROUGH, ETC…)
FIRST TIME ?????
VERY FIRST TIME
FIRST TIME AFTER A LONG TIME?
FIRST TIME SINCE THE LAST UPDATE?
FIRST TIME SINCE THE LAST “MACRO” EVENT?
FIRST EXPERIENCE AFTER SOMETHING “DROVE ME IN”
FIRST TIME TODAY
FIRST TIME HERE (LOCATION)
READY? SET? GO!
“SIGN UP” DATA / RETENTION / COMMITMENT
RETENTION
FRUSTRATION / CONFUSION “WHAT DO YOU DO?”
INTRODUCE WHAT’S NEW [FOR YOU]
EMAIL / PUSH
VALUE WHAT’S IN IT FOR ME?
FTD/CC SHOW ME THE MONEY!
ACTION DO ‘X’, PLEASE JUST DO ‘X’…
CONTINUITY WHERE HE LEFT OFF…
LET’S JUST ALL MAKE A WONDERFUL, AMAZING, AWESOME, PERSONALIZE, RELEVANT ….
Mr. Obvious
WHAT SEEMS TO BE THE PROBLEM?
ONBOARDING!
MOBILE IS NOT AGILE…
It usually takes 80-140 days for 90% of people to upgrade to the latest version of an app.