Mobile Now
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Transcript of Mobile Now
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If it Doesn’t Work on Mobile, it Doesn’t WorkCMJ 351 Multimedia ProductionThursday, Oct 3 2013
Damon Kiesow@dkiesow
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so, what do I do?
Senior Product Manager / Mobile Boston Globe, Boston.com
Digital Media Fellow Poynter.org
Managing Editor / DigitalThe Nashua Telegraph
Principal Photo EditorAOL News & Sports
PhotojournalistNashua Telegraph, Laconia Citizen,
Associated Press, Biddeford Journal Tribune, Bangor Daily News
Currently:
Previously:
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for discussion
MobileStrategyUXMobile
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how big a deal is mobile?
Bigger than:
A. The invention of the printing press?B. All broadcast media?C. The creation of the Internet?D. The discovery of fire?E. Life as we know it?
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Globally more people have access to a cell phone than running water. (6 billion vs 4.5 billion)
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Mobile is now
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mobile metrics | smartphone majority
Consumers are switching - 107 million users in U.S.
OPA: A Portrait of Today’s Smartphone User - 08/12
0%
10%
20%
30%
40%
50%
2011 2012
57% this year
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mobile metrics | cross platform readership
They are not tied to a single device
Four Platforms4%
Three Platforms17%
Two Platforms33%
One Platform46%
Measuring Print, Computer, Smartphone, Tablet. Question: Which, if any, of the following did you do in the past SEVEN days? (N=2,518) Newspaper Multiplatform Usage, Newspaper Association of America, 2012.
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mobile metrics | widely read
They are using multiple news sources
Question: About how many different news websites (from any source), news apps or related sources do you regularly check or follow on your [platform used]? Total Samples
Computer Smartphone Tablet
4.0
3.43.7
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We will spend $25 billion on apps this year, $50b by 2015 (movies = $10b)
We spend 120 minutes in apps daily (Games = 51 min, News = 3 min )
34% of smartphone owners go online primarily via phones
mobile metrics | bottom line
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So, 34% see only this
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If it doesn’t work on mobile,
It doesn’t work.
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responsive web design | device friendly
480px 600px 768px 1024px 1200px
7” Tablets 10” Tablets 10” Tablets WidescreenSmall
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mobile first | rwd is just the start
1
2
3
4
5
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mobile content | nothing new
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but it’s not just about content
Security
Environment
Automation
Entertainment
Appliances
Health Fitness Wearables
News
Directions
WeatherSports
Time
RetailPayment
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life support
Your phone can wake you up in the morning and warn you of too much CO2 in the house; Track your morning fitness routine and still get you to work on time; Get you deals at Target and check your credit card balance; Let you buy lunch and count the calories; Alert you to breaking news and route you around traffic on the way home; Set your home DVR to record ‘Breaking Bad’ or order and play season one on Netflix.
https://bitly.com/14OAv4V
The death of NFC and the potential of the new news bundle
“
”
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question
If you are a smartphone owner
When is the first time you picked up the phone this morning?
When is the last time you will put it down tonight?
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To serve mobile readers
We need to live mobile
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mobile is magic
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It knows where you are
mobile magic
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Who your friends are
mobile magic
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What you are doing
mobile magic
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What music you like
mobile magic
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How much you weigh
mobile magic
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Your credit card number
mobile magic
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It even makes phone calls
mobile magic
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“A technology’s overall capacity to produce unprompted change driven by large, varied, and uncoordinated audiences.”
- Jonathan Zittrain
generativity
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“[Consumers] don't think in terms of demographics or product categories, but rather, jobs just arise in their lives, and they hire products or services to get the job done."
-Clayton Christensen
Jobs to be Done
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“What would make
my day better
would
be a respons
ively
designed new
s site
using javascr
ipt
media queries
.”
Original photo by Flickr user KaterHa
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Good user experience
=
Setting users free
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There are more things in heaven and earth, Horatio,
Than are dreamt of in your philosophy.“ ”
Hamlet, act 1 scene 4
Shakespeare | product manager
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complexity ≠ value
Journalists consider adding detail inherently good
For product innovation subtraction is inherently better
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usability | cognitive factors
Jordan Julien - uxmag.com http://dmk.im/H18NYg
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so, what to do?
Listen to readers
Solve their problems, not ours
Live mobile first
Don’t be perfect
Be good journalists
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Damon Kiesowdelicious.com/dkiesow/mobile
thanks | questions?