Mobile Music App Overview:Theda Sandiford

VP Digital Marketing, Republic Records

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There are tons of apps…

now what?

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Mobile Music Marketing

Who are some of the key players, you should be working with…

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Spotify

Stream millions of songs, albums, playlists online

Listen offline feature – no mobile connection needed

API access = feature rich apps built on top

#2 free music app iOS

Pandora

Real-time music feed + advanced social sharing

Access to lyrics, bios and discographies

PandoraOne subscription ($3,99) = no ads, few interruptions

#1 top grossing iOS app

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iHeartRadio

Stream >1,500 live radio stations, free

Create own station that selects from >15m songs

Perfect For feature curates according to mood/activity

#87 free app in iOS

Shazam

Identify songs in as little as 1s

Tag TV shows for music, celeb buzz, trivia

Buy tracks easily on iTunes, Amazon

#18 free Android app

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Soundcloud Discover and follow

diverse music + audio creators

Listen to and/or create sets to share w/ followers

Record own sounds w/ one touch and share to socials

#8 top free music Android apps

8Tracks

Pick from 750,000 playlists curated for taste, time & place

No audio ads Hot cover art, + follow

DJs #20 top free music iOS

apps

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Songza

Mood-oriented user generated playlists

Free, w/ no listening limits

High-quality, data efficient audio by Audyssey

App Store Best of 2012

Soundtracking

Add photos + captions to songs then share = “soundtrack of your life”

Dedicate songs to friends + followers

Location-oriented trend tracking

#119 top free music iOS apps

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Top Free Apps in US (iOS)

Source: appdata.com

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Top Free Apps in US (Android)

Source: appdata.com