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Mobile Monetisation Summit - December 2014
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The Mobile Monetization Summit is a special edition of the Israel Mobile Summit focusing on mobile apps & games monetization This edition was created due to the booming numbers of innovative mobile apps & games that are eager for monetization solutions. Launched in 2011, this is our 4th year, and 7th summit to date. Attended by app & game developers/publishers, monetization providers, ad networks and major players in the mobile apps ecosystem. Summit Date: Dec. 2nd, 2014
Transcript of Mobile Monetisation Summit - December 2014
About
� The Mobile Monetization Summit is a special edition of the Israel Mobile Summit focusing on mobile apps & games monetization
� This edition was created due to the booming numbers of innovative mobile apps & games that are eager for monetization solutions.
� Launched in 2011, this is our 4th year, and 7th summit to date.� Attended by app & game developers/publishers, monetization providers,
ad networks and major players in the mobile apps ecosystem.� Summit Date: Dec. 2nd, 2014
The summit's main pillars
� Great Tracks digging deep into mobile monetization� Live Startup competition of 8 Israeli mobile startups� Keynotes from top speakers� Panels about the hot issues in mobile� Exhibition of promising startups & technologies� Networking with peers from the mobile industry
Pictures from the first Israel Mobile Summit (2011)
TracksThe summit this year will feature 3 tracks
covering all aspects of mobile monetization
� Mobile Advertising� This track will explore the new developments in the mobile ads market
and new formats and strategies available to app & game developers. From display ads to interstitials, video and more.
� In-App Purchases and Mobile Payments� This track will cover everything developers can sell in their app/game:
unlocking pro features, virtual goods, physical goods etc. We’ll discuss the secret sauce for creating in-app purchases that users go for.
� User Acquisition� With ~1M apps in each of the main appstores, it is hard getting noticed.
This track will explore ways in which app developers can get users –social networks, promotions, offer walls and more.
Startup CompetitionOne of the summit’s highlights is the mobile startups contest
� The Mobile Monetization Summit startup contest focuses on app-enabling technologies� Entry to the contest is open and free� 6-8 Startups are selected as finalists� Finalists present on stage and get a booth� One startup is selected as the winner� Judging is done by a panel of top mobile experts
Winning teams from previous summit startup contests
Many mobile startups competed in the previous summits including:
MobileMonday Tel AvivThe summit’s prime affiliate
(In addition to other leading tech communities in Israel)
� One of the most active MobileMonday chapters worldwide.� Founded May 2008, held over 60 events since. � Over 2,500 members� High proportion of entrepreneurs, startups, developers� Held events sponsored by:
Events in the Summit weekThe week of the summit is packed with additional events
� MobileMonday Tel Aviv Pre-Summit event� On the evening before the summit, MoMoTLV will hold a special event
featuring the Summit’s speakers and guests.� CodeMotion Tel Aviv
� CodeMotion, the leading tech/developer conference in Europe is coming to Tel Aviv for the first time, and will take place on Nov.30 / Dec.1� Note: CodeMotion is produced by the Summit, but has separate sponsorship packs.
� Sponsors and Speakers Dinner� After the summit, we will hold an exclusive gala dinner for the speakers
and sponsors of the Mobile Monetization Summit.� GameIS Conference – December 3rd
� The day after the Summit, Israel’s game developers association (GameIS) will hold its annual full-day event.
Some facts about last year’s summitsThe summit is entering its 4th year. Previous summits exceeded all expectations and brought the entire Israeli mobile industry together
Here are some stats on the recent summits:
� Israel Mobile Summit 2014� Attended by nearly 1,200 people� Main Sponsors: Facebook, PayPal, Intel, AVG, Applause
� Mobile Monetization Summit 2013� Attended by nearly 1,000 people� Main Sponsors: Google, Amazon, Deutsche Telekom
� Israel Mobile Summit 2013� Attended by nearly 1,000 people, primetime TV coverage� Main Sponsors: Qualcomm, Yahoo!, Google, Intel, IBM
� Mobile Monetization Summit 2012� Main Sponsors: Nokia, PayPal, Matomy, Citi, Startapp
� Israel Mobile Summit 2012� Main Sponsors: VSERV, Playtika, Nokia, Jajah, RIM
� Speakers in previous summits:� Julien Codorniou, Director, EMEA Platform Partnerships, Facebook� Jérôme Grateau, Managing Director, SEEMEA, Google� Bruno Fernandez-Ruiz, VP of Personalization & Targeting, Yahoo!� Chiaren Cushing, Director of Business Development, Qualcomm� Mike Hines, Technical Evangelist, Amazon Appstore� Andrew Bud, Chairman, MEF (Mobile Entertainment Forum)� Eric Seufert, Head of Marketing, Wooga Games� Omri Moran, CEO, Yandex.IL� Ashay Padwal, Co-Founder & CTO, VSERV� Zohar Levkovitz, Co-Founder, Amobee� Ville Heijari, GM Europe, PlayHaven (Former SVP at Rovio)� Eric Reiss, CEO, FatDUX Group� Corrado Tomassoni, Head of EMEA, PayPal Developer
SpeakersThe summit attracts speakers from all around the globe
MediaThe summit was covered by Israeli TV, financial media and tech blogs
� Primetime TV Coverage – featured on national TV
� Press and Blogs (Partial List)� Israel Mobile Summit 2013
� TNW, Geektime, GSM-IL� Mobile Monetization Summit 2012
� Mako, Newsgeek, Globes� Israel Mobile Summit 2012
� Mako, Newsgeek , Times of Israel, iphoneIL� Israel Mobile Summit 2011
� TheMarker, Newsgeek , GSM-IL The teams competing in the Mobile Monetization Summit, as published in Globes, A leading financial publication.
Israel Mobile Summit 2012 was featured on channel 2’s main newscast
Watch it here (Hebrew)
Israel Mobile Summit 2013 was featured on channel 10’s main newscast
Watch it here (Hebrew)
Previous Summit SponsorsOur sponsors can tell you a lot of good things about our events.
Attendees breakdown Over 50% are either startups or app/game developers
Startups attendees breakdown (Within the 37% startups)
Israel’s Mobile SceneProfile of the Startup Nation
Israel is home to 2 major app exits:Waze - sold to Google, $1.1BViber - sold to Rakuten, $900M
Israel’s Mobile Startups SceneIsrael has the most startups per capita after Silicon Valley
Many of those startups are mobile startups
These companies are brought as examples of Israeli mobile startups, and are not necessarily affiliated with the summit
Israel’s VC SceneMany leading US VCs have a local office in Israel
In addition a lot of local VCs are available for entrepreneursAnd the unique incubator program enables funding early stage startups.
These companies are brought as examples of Israeli VCs, and are not necessarily affiliated with the summit
Recent AcquisitionsIsrael’s startups are sought after by the top mobile and web companies
The early-stage startups of today, may be tomorrow’s next hot deal
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Israel Mobile Summit 2011 Winner
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