Tex

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Cha

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Tex

t to

Cha

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Mobile Monday Kampala May, 31st 2010

MoMo@Unicef

Hajo van BeijmaText to Change

Mobile Health mistakes:

-Only present success stories on mobile health;-Use Western content;-Use software that can only be adjusted by Western programmers;-Think that technology will run your program;-Blame technology for programmatic failure;-Praise technology for program results, programs are being run by humans, always.

Software:

-Rapidsms-FrontlineSms

-Open Mobile Consortium

Programs:

-Praekelt-Cell-Life-Dimagi-Unicef Innovations-Text to Change-Millennium Villages

Research:

-Columbia University-mHealth Alliance-WHO-KIT-ITU

Who’s making the link???

mHealth in developing countries:

Text to Change, a Social Mobile Content Provider: 5% software, 95% programs.

-Impact;-Challenges;-Scalability;-End user.

Text to Change programs:-Text message based multiple choice quizzes on health;-Incentive based: airtime, mobile phones, t-shirts;-Age, gender and location data is being gathered.

-Uganda, Kenya, Tanzania, Namibia-2010: Cameroon, Mali, Bolivia, Madagascar

Text to Change: Why does it work?• Partnerships with mobile operators, telecom industry, NGO's and governments;• Software that will work in Africa;• Demand driven programs;• Local content;• Interactive education.Goals:• Create more awareness;• Gather data on knowledge;• Increase testing via sms referral.

Impact:

2008: 15,000 participants. Uptake in HIV testing 35%, Uganda.

2009: 80,000 participants in Uganda, Kenya and Namibia.

Challenges:

* Sms services in local languages;* Improve text message software;* Zero rating the service;* Service over all mobile networks;* Better data analysis;* More partners;* Local content;* Create sustainable programs;* Better training of peer educators on text messages;* Open Source system to establish interoperability between mobile for development systems.

Scalability:

Only way is: large scale operations with new Mobile infrastructure partners, NGO’s, Academia and Governments.

Focus: End User!

www.texttochange.com+31 20 486 6091amsterdam@texttochange.com