Mobile media consumption in France
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Media Consumption France. AN INMOBI INSIGHTS » STUDY 5 ways mobile devices have changed the way people consume media Media Consumption Newspaper 29 min The average mobile web user in France consumes 7.3 hours of media daily. Mobile devices represent 24% of this time. Online 107 min Radio 64 min Mobile 106 min Television 98 min HOURS OF MEDIA PER DAY 8.4 Apps Actively used in last 30 days. 1. Media Consumption Habits. Tablet 34 min 2. Mobile Media Activities. GROWTH Growth in mobile usage in the next year is likely to come from social media, followed by apps download and entertainment (games and videos/music) Social Media Entertainment Games General Info & Search Shopping E-Mail Local Search 20% 20% 20% 12% 7% 11% 10% 3. Receptive and Responsive Towards Mobile Ads. Only 16% of mobile web users frequently click on mobile ads unintentionally. In an app On a search engine On a video website On a retailer website Others 64% 41% 31% 25% 18% noticed mobile ads on their smartphones. Mobile Ads noticed via following channels 92% 43% of mobile users are as comfortable with mobile advertising as they are with TV or online advertising. 25% Call the advertiser. 30% Buy something via mobile. 4. Mobile Media Ads & its Impact Throughout the Purchase Funnel. Which forms of media most impact your purchasing decisions? Mobile Television Online Has mobile advertising ever: 66% 45% 29% 42% 41% / 42% Introduced you to something new. Provided you with better options. Helped you find something nearby. Caused you to reconsider a product. Influenced your in-store purchase. Influenced you to buy via your mobile. Has mobile ads ever influenced you to: 77% Download an application. 27% Locate the advertiser on a map. 53% Visit the website of an advertiser. 40% Visit advertiser site to get additional info. Awareness Favorable opinion Consideration Shopping Sale 21% 57% 35% are expected to spend money on an activity via mobile in the next 12 months 68% GROWTH 5. M-Commerce & Shopping. have spent money on an activity via mobile 57% Digital goods (e.g. apps, games, e-books, music, videos, ringtones) Physical goods (e.g. electronics, clothes) Financial (e.g. bill payments, peer-to-peer payments) Entertainment (e.g. movie tickets) Travel (e.g. train tickets) 39% 25% 16% 15% 12% www.inmobi.com / [email protected] / @InMobi InMobi & Decision Fuel, Mobile Media Consumption Research, Wave 2: Aug - Nov 2012. N= 626. Source: Research Partner: TM
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Transcript of Mobile media consumption in France
Media Consumption
France.
AN INMOBI INSIGHTS »STUDY
5 ways mobile devices have changed the way people consume media
Media Consumption
Newspaper29 min
The average mobile web user in France consumes 7.3 hours of media daily. Mobile devices represent 24% of this time.
Online107 min
Radio64 min
Mobile106 min
Television98 min
HOURSOF MEDIA PER
DAY8.4 AppsActively used in last 30 days.
1. Media Consumption Habits.
Tablet34 min
2. Mobile Media Activities.
GROWTH Growth in mobile usage in the next year is likely to come from social media, followed by apps download and entertainment (games and videos/music)
Social Media Entertainment Games General Info & Search
ShoppingE-Mail Local Search
20% 20% 20% 12% 7%11% 10%
3. Receptive and Responsive Towards Mobile Ads.
Only 16% of mobile web users
frequently click on mobile ads
unintentionally.
In an app
On a search engine
On a video website
On a retailer website
Others
64%
41%
31%
25%
18%
noticed mobile ads on their smartphones.
Mobile Ads noticed via following channels
92%
43%of mobile users are as comfortable with mobile advertising as they are with TV or online advertising.
25%Call the advertiser.
30%Buy something via mobile.
4. Mobile Media Ads & its Impact Throughout the Purchase Funnel.Which forms of media most impact your purchasing decisions?
Mobile
Television
Online
Has mobile advertising ever:
66%
45%
29%
42%
41% / 42%
Introduced you to something new.
Provided you with better options.
Helped you find something nearby.Caused you to reconsider a product.
Influenced your in-store purchase.
Influenced you to buy via your mobile.
Has mobile ads ever influenced you to:
77%Download an application.
27%Locate the advertiser on a map.
53%Visit the website of an advertiser.
40%Visit advertiser site to get additional info.
Awareness
Favorable opinion
Consideration
Shopping
Sale
21%
57%
35%
are expected to spend money on an activity via mobile in the next 12 months 68% GROWTH
5. M-Commerce & Shopping.
have spent money on an activity via mobile 57%Digital goods (e.g. apps, games, e-books, music, videos, ringtones)
Physical goods (e.g. electronics, clothes)
Financial (e.g. bill payments, peer-to-peer payments)
Entertainment (e.g. movie tickets)
Travel (e.g. train tickets)
39%
25%
16%
15%
12%
www.inmobi.com / [email protected] / @InMobi
InMobi & Decision Fuel, Mobile Media Consumption Research, Wave 2: Aug - Nov 2012. N= 626.
Source: Research Partner:TM
