Mobile Maturity Model

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Enterprise Mobility Maturity Model CHAIONE Monday, January 21, 13

description

Understand what your organization needs to build a Mobile Center of Excellence.

Transcript of Mobile Maturity Model

Page 1: Mobile Maturity Model

Enterprise Mobility Maturity ModelCHAIONE

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Page 2: Mobile Maturity Model

What is the ChaiONE Mobile Maturity Model?

The Maturity Model Value Proposition

How Is It Delivered?

AGENDA & INTRODUCTIONMOBILE MATURITY MODEL

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ChaiONE has created an enterprise mobility maturity framework that helps companies implement a business case, roadmap and processes that allow lines of business to execute mobile initiatives that increase revenue through productivity gains and reduce cost and overhead through the elimination of inefficiencies.

CHAIONE MOBILE MATURITYCan Mobile Increase Revenue and Avoid Unecessary Cost/Risks?

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TWO LENSES TO UNLOCK YOUR

OPPORTUNITYMOBILE

How do I build a scalable cost-effective mobile strategy?

How can mobile add value to my customer relationships?

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TWO LENSES TO UNLOCK YOUR

OPPORTUNITYMOBILE

How do I build a scalable cost-effective mobile strategy?

How can mobile add value to my customer relationships?

Cost  Control

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TWO LENSES TO UNLOCK YOUR

OPPORTUNITYMOBILE

How do I build a scalable cost-effective mobile strategy?

How can mobile add value to my customer relationships?

Cost  Control Increase  revenue  opportunities

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WHAT IS INVOLVED IN

THE MATURITY MODELCOMPLETING

What  To  Do.... What  To  Measure... How  to  Execute...

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WHAT IS INVOLVED IN

THE MATURITY MODELCOMPLETING

FRAMEWORK

What  To  Do.... What  To  Measure... How  to  Execute...

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WHAT IS INVOLVED IN

THE MATURITY MODELCOMPLETING

FRAMEWORK PRINCIPLES

What  To  Do.... What  To  Measure... How  to  Execute...

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WHAT IS INVOLVED IN

THE MATURITY MODELCOMPLETING

FRAMEWORK PRINCIPLES DELIVERY

What  To  Do.... What  To  Measure... How  to  Execute...

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CHAIONE MOBILE MATURITY MODELTHE FRAMEWORK

1: Pioneer 2: Awareness 3: Tactical 4: Enterprise 5: Engaged

At this level mobility is visible but receives very little focused attention from executives

Mobile is considered important and programs emerge but there is little correlation to customers, partners and employee needs

Repeatable process emerges that allows a mixed line of business team to produce results based on organizational goals.

Mobile is a core piece of the company’s strategy, can be measured and is an evolving competency.

Mobile is critical and its being actively embedded as a competency. Process is defined and confirmed as a business standard.

People

Platforms

Customers

Technology

Process

Outsourced Mixed In-House

Single Platform Multiple Platforms All Platforms

Broadcast EngagedTransactional

Native Mixed Mobile Adaptive Architecture

Experimental Siloed Cross Functional Integrated Competency Driven

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Principle 1: Awareness

ASSESSING YOUR MOBILE MATURITYHOW DO I KNOW WHERE TO START WITH MOBILE?

Principle 2: Engagement

How well does the organization understand the current state: challenges with previous mobile development; future state: where does it want to be.

How does the organization handle expectations, communication, reporting mechanisms and feedback from business lines associated with delivery. How is the business need evaluated.

Principle 3: Structure

How well is the organization geared to work in an agile environment from the business lines to the delivery teams. What are the needed processes, workflows, change control, escalation and rules of engagement.

Desired Outcome: Scope and Charter

Desired Outcome: Consultative Approach

Understanding of the mission statement, goals and KPI’s of the organization.

Understanding mechanism to conduct tech assessment of every project, consulting based on technology shifts, market changes and new innovation. Understanding how it relates broadly to BYOD, mobile security, deployment, infrastructure and & communications.

Desired Outcome: Delivery Lifecycle

How well does the company manage the end-to-end experience of their mobile initiatives whether B2E or B2C.

Mobile Maturity Principles - Each of these principles has a set of key performance questions (Key Performance Areas). The 3 principles help organizations figure out how to start and move forward with an “engaged” mobile strategy.

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DELIVERY ROADMAP

Kick-off Workshop

Short-Term (6 months)

Build corporate core team to prioritize initiatives.

Mid-Term (6-18 months)

SUBSEQUENT PHASES

GUARDRAILS EXECUTION

FOUNDATION

Exploration Exercises

Capabilities Transfer

Discuss Baseline Initiatives

Align mobile initiatives to corporate mobile charter

Principle Evaluation

Assemble Mobile Core Team

Assess Mobile Opportunities

Assess Current State

Apply Guard Principles

Execute Across Lines of Biz

Learn & Repeat

18-36 months - Engaged

Identify Gaps

Gap Analysis

Guided Implementations

Implementation Planning

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AGILE DELIVERY TOOLKITChaiONE wayBest Practices & Standards

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