Mobile Marketing Workshop Bangalore by Web Marketing Academy
-
Upload
web-marketing-academy-digital-marketing-training-bangalore -
Category
Technology
-
view
738 -
download
1
description
Transcript of Mobile Marketing Workshop Bangalore by Web Marketing Academy
The Era of Mobile Marketing
Arnab GangulyHead – Digital Marketing
Y Media Labs Inc.
Computer Gen 1970 -2010
Era of Smartphones and Tablets-2012
Why Mobile?
“Mobile is ramping up faster than any other technology we have seen in the past”
Mary Meeker(Kleiner Perkins)
Globally, Smartphone Market grew 61% in 2011 with total shipment volumes reaching 491.4 million units in 2011, a whopping increase of over 304.7 million units in 2010! Smartphones are replacing features phones at much faster rate than expected, thanks to consistently falling pricing.
Why Mobile?
Why Mobile?
Why Mobile?
Smartphone Market
Smartphone Market - India It is interesting to note that Nokia’s still leads the Smartphone Market share, however, it has seen a major fall in 2011. Nokia lost about 50% of its market share from 60% at the start of the 2011 to sub 40% by the end of the year.
Understanding Mobile User Behavior
How much are you connected ?
What do we do?
Where do we use?
59%Waiting in
Line
39%Bathroom
40%Socializing
27%Cooking
Action Oriented
Search Engines – 77%
Social Networking – 65%
Retail Websites – 46%
Videos/ Music – 43%
General Consumer Behavior – 38%
Variety of Actions
Called the Business – 61%
Visited a Business – 59%
Looked up Business on a Map – 58%
Visited the Website of a Business – 54%
Goal of the Action
Discuss
Research
Visit Business
Purchase
Mobile Landscape
Mobile Landscape
Facts
79% of the Online Advertisers don’t have a mobile website
Queries on mobile devices – Restaurants and Goods
80% check their mobile leaving their bed in morning
Mobile sites have higher success rates
Smartphones are the next big thing
Mobile Landing PageBe
st P
racti
ces Keep the Layout Simple
Design for Thumbs – Not Mice
Prioritize Content
Use Uniquely Mobile Features
Make it easy for Conversion
What you need to doSi
mpl
e La
yout
Content viewable at arms length
Rich Media and Content Low
Make Search Easy (For Large Content)
Note of Page Download Time
Consider yourself as a User
What you need to doD
esig
n Is
sues
Prevent Accidental Clicks
Scrolling – Vertical or Horizontal
Web 2.0 Designs
Avoid Flash
HTML 5
What you need to doCo
nten
tKey Pointers
Action Oriented Experience
Site Navigation
Call To Action
What you need to doM
obile
Fea
ture
s
Mobile to Store
Leverage Phone Functions
Facebook/Twitter Log In
What you need to doCo
nver
sion
Shorter Conversion Funnel
Easy to Understand
Don’t Over Do
Don’t Confuse between Desktop/Mobile
Importance of being Mobile
In the coming years, customers are going to find your business through mobile devices. Mobile platform will be critical to business success.
Keep in Mind
• Mobile users have high expectation• 58% users want mobile sites to load quickly faster
than desktops for sure.• 38% of the users are willing to spend 30 seconds or
less to get acquainted• Mobile sites can have a negative impact if it doesn’t
satisfy users• Mobile optimized in terms of Rankings and User
Interface
Keep in Mind
• Understand the conflict Mobile Site vs Mobile Apps• Rendering in different devices• Mobile Analytics Data• Bounce Rate• Average time spend on mobile site• Conversion from Mobile to Desktop
Q & A