Mobile Marketing Solutions For Your Business

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Vickie JohnsonSpring Park, MNvickiejohnson@att.net

(651) 755-7226

Who We Are:Refrigerator Media Advertising, partnering with One Loyalty Network provides a complete turn-key loyalty and rewards platform, that uniquely integrates an end-to-end MMS texting solution that delivers the most robust, loyalty rewards program to date. We are committed to helping businesses grow and connect with the advanced lifestyle of today’s customers. Our goal is simple, that all businesses, big or small, can harness the power of mobile marketing to grow their business.

Our Mission Is Simple:To provide tremendous ROI for our corporate clients so they can increase customer retention and reduce churn.

Buyers re mobileand they want to hear from your business

•of mobile consumers want retailers to send coupons to their mobile devices

47%

•Of picture to phone coupons [MMS] are redeemed compared to 1% for print coupons. * depends on value

35%

•US consumers will use mobile coupons by 2014 

53.2M

• By 2014, mobile internet use will overtake that of the desktop.

• Over 90% of mobile phone users have their phone within arm’s reach 24/7.

• Whatever the budget, there is a fully functional phone that is available on the market which will make mobile marketing more important than ever.

• Smartphones are becoming the marketing tool of our era.

• Gone are the days of newspaper and TV Ads. If Ads can’t be followed up with ease, chances are he Ad will not yield effective results.

• Mobile commerce transactions currently amount to $1.5 trillion annually and is expected to reach $3.2 trillion by 2017. 

• Four out of 5 consumers will use smart phones to shop.

What to expect in 2014

We are aleader in MMS text messaging

With our one of a kind, Patent Pending Technology, our solution is able to push 8 coupons or images to a user’s mobile device. This technology can detect the user’s phone type and assure that the images and or coupons are formatted to any cell phone type.

Our Patent Pending Technology includes the following

features and offerings

• Send 8 FULL COLOR coupons and or images • Messages up to 250 characters• Redemption feature for one time use only coupons/offers• Offer sharing and reward feature• Calendar creates seamless integration to all social media.• Advanced scheduler and appointment reminders• Statistics and detailed reports• Image/Coupon creator• Loyalty & Rewards available to track the spending habits• Platform provides direct messaging to all cellular carriers• Short Code, integration, shared, or provisioning• Consulting services available• 24 hour Tech Support and training

More reasons…..

Twice as many people own a mobile phone than have access to the Internet.

270+ million phones are in use every day in the US. (Celluar Telecommunications Industry Assoc.)

90% of Americans are within 3 feet of their mobile phones 24/7 It takes 90 minutes on an average to open an email, but 90 seconds to

open a text message. The open rate of email is 2% vs. 99% for text messages. 90% will respond to a text message within 3 minutes. 45% of brands have already deployed text message campaigns

(mformobile) 70% of text message users are between 18 – 44 years old The median age of text message user is 38 years old. (Celluar

Telecommunications Industry Assoc.) 42.8% of marketing executives plan on increasing their mobile marketing

spending budget in 2013 We interact on our mobile device 40-80 times a day on average.  Mobile web access will overtake PC and continue their dominance. TEXT COUPONS HAVE 10 TIMES THE REDEMPTION OF

TRADITIONAL COUPONS (Borrell & Co.)

Free Drink with any

meal

Free retail product with

service

Free desert with any

meal

Show this offer for a FREE Gift!

Offers of 50 cents to

$1.00 7% return

Offers $3.00 to $5.00 up

to 45% return

The better the offer the better the response!

Buy one get one FREE

Buy one get one at half price

$10 off any purchase of $50 or moreClose out items

take an additional 20% off show your

phone

FREE appetizer with any entree

Campaign Idea’s

A business doesn’t always need to send an offer, customers want to be in-the-know• sale and event alerts • service openings• seasonal information• coming soon

“ We are extremely pleased with the competitive advantage we get with texting 5 to 8 color coupons every week. This service has been hassle free and easy to use..” - Larry Maggio, Director of Marketing – Schnucks, St. Louis Mo.

Text schnucks to 223344

Business name at the top

Send up to 8

coupons or images

SMS Message included in your

campaign

MMS vs SMSA picture really is worth a 1,000 words!

The real secret to successful mobile

marketing is to personalize what

you send.

This is where MMS offers significant

benefits because it can push your brand

with more information on your

offer.

14-20% more offers will redeem more

often when they get a visual offer than a

basic SMS

Reach he next generation with MMS, they are

image orientated and they love to

share!

An offer of a FREE piece of cheesecake will go a long way

when the user can see how good it looks!

The Mobile Campaign Calendar

 

Campaign Types:

Coupons

Email

Text (SMS) and Picture (MMS) Messages

Facebook

Twitter

Foursquare (Page Updates, Tips & Events)

Birthday & Big Spender Clubs

Rich Media

The One Loyalty App

Our Mobile Campaign Calendar gives any business the ability to push their offers through one convenient location with just a click of a button.

Easy to use & publish to all with just one campaign!

The Mobile Campaign Calendar

Building a mobile data base

Search Coupons

Opt-in here!

• Offers on social media

• Call to action in an email blast

• Offers to opt in on business website

• Signage • Customers opt in at

check out• Your staff is your

raving fans…teach them to talk about your mobile offers!

Include mobile offers to all rich media advertising

Search Coupons

Its important that customers receive text offers that catch their attention Basic

OfferThe INNOVATIVE!

Its important that a business control their ROI

* One-Time Use Coupons Available

Redeem Redee

med

Demo our features using your mobile device

Text olnsocial to 223344

•The user get a response of a single image with a message on the phone.  It can be configured for multi-images also. The user can share this coupon or offer on Facebook or enter their friend's phone number.  If any friends opt in, the referring customer will get another coupon of offer (one or multiple images). These can all be configured for redemption.

Text olndemo to 223344

• The user gets a response of a multi-image slideshow on the phone. You may include up to 8 images in this type of a message. This message also includes redemption and social sharing like ‘olnsocial’.

Text olnredeem to 223344

•The user will receive a response of a single image on the phone with a link to a URL to redeem up to 8 specials. This particular demo will send the first image as the 'intro' image.  All other images will be within the redemption section.  This allows for one time use coupons/offers/messages.  Please note that the intro image can be excluded if you do not want it to appear.

Text oln1text to 223344

• The user will see a response of a single text message.  If a customer texts into the same keyword more than once, the same response will be sent each time

Text oln2text to 223344

• The user will see a response of a single text message on the phone. If a customer texts in a second time, they will get a different message..

Text oln2image to 223344

•The user will see a response of a single image on the phone with a text portion of the message. If a customer texts in a second time, they will get the second image included with the second message.

A coupon directory for consumers

•Allow consumers to search for local merchants.• Filter by merchants with coupons.• Save coupons to their account.• Save favorites for easy access at a later time.• Redeem coupons and offers directly at the merchant location.• Receive notifications from the merchants that they are interested in following and receiving offers from.• Can help the merchant by placing their dynamic content directly in front of the consumer.• Can help restaurants with mobile ordering.

The OLN Mobile App Can Help!

The App is Simple & Intuitive

Opportunity

There are two ways to pay:

1.) Standard Pricing based on Volume of outgoing messages

2.) Vouchers for Servicessee following slides

Vouchers for Services

Vouchers for Services is a new program that allows merchants to use our services without writing a check each month.

How do we do this? It’s simple – the merchant provides us with a certain retail dollar value of vouchers that can be redeemed in their store.

It is our responsibility to actually sell the vouchers that the merchant provides. It is the responsibility of the merchant to accept the vouchers that we sell from customers that come in the door.

We will work together with the merchant on the amount of retail dollars allowed to sell each month.

Vouchers for Services…continued

1.) Customer gets a text message of a new offer. 97

%47%

The percentage of people that read a text message within 3 minutes of delivery.The percentage of consumers that want retailers to send offers via mobile.

53.2M

The number of consumers that will use mobile offers directly in 2014.

87%

The percentage of consumers that have their phones within 3 feet of them 24 hours/day.

Vouchers for Services…continued

22

2.) View the Offer Details on the phone

DetailsPurchas

eGet $20 of food and drink for just $10 at Joe’s Crab Shack. Details:Lorem ipsum isa pol urten Restrictions:

DetailsPurchas

e

3.) Purchase the Offer on the phone

First Name

Last Name

612-555-1234..

Buy!

Vouchers for Services…continued

23

Thank you for your purchase! Touch http://223344.co/v/aq1/456 to redeem your voucher to Joe’s Crab Shack!

4.) Customer gets a text message confirmation

Customer Name:Joe Michaelson

Date Purchased: 02/25/2014

Status:Valid

Redeem

5.) Merchant clicks Redeem

Vouchers for Services…continued

24

6.) Voucher is Redeemed, customer can no longer use

Customer Name:Joe Michaelson

Date Purchased: 02/25/2014

Status:Redeemed

REDEEM

ED

What does the merchant get?

• Full contact information for all the customers that purchased.• The ability to market to the customers in the future.• The simplicity of sending and accepting mobile offers.• A risk free way to use our mobile services without needing to write a check each month.• The peace of mind that your communicating the way consumers are demanding!

Co-Op Advertising

via Mobile

Marketing

Consumers Opt-in to receive offers from a group of Merchants

Text

SavingsTo

223344

(example)

Customers opt in to a one code word and

receive offers from

multiple merchants

Merchants promote the code word and share customers

and save on their

monthly fee’s

Retail Co-op

Vendor Dollars• discounted products• free product• share ad costs• feature their products

Vendor logo with

Merchant ad

Food-Drink Co-op

Vendor Dollars• discounted

products• free product• share ad costs• feature product

Vendor logo with

Merchant ad

Thank you

CONTACT:Vickie Johnson(651) 755-7226

vickiejohnson@att.net

RMA2400 Interlachen Road

Suite 419Spring Park, MN 55384