Mobile Marketing Mastery
34
Mobile Marketing Mastery Social Media Masters New York City September 23, 2011
-
Upload
brandon-eley -
Category
Business
-
view
389 -
download
2
description
Presentation at Social Media Masters September 23, 2011
Transcript of Mobile Marketing Mastery
Mobile MarketingMastery
Social Media MastersNew York CitySeptember 23, 2011
Mobile MarketingMastery
Social Media MastersNew York CitySeptember 23, 2011
We’ve Come a Long Way
Developing a Mobile Strategy
Brand Awareness Marketing Goals
Generate Sales
Increase Revenues
Enhance Customer
Loyalty
Improve Customer Support
Know Your Customers
• SMS Messages
• Mobile Website
• Mobile Email
• Display Advertising
• Search Advertising
• QR Code
• Application
• Location Based Services
• Augmented Reality
• Target audience
• Offerings
• Quantified Objectives
• Resources
• Communication Efforts
• Delivery Channels
Components to a Mobile Marketing Plan
Components of a Mobile Campaign
• Target audience
• Offering
• Quantified Objectives
• Resources
• Communication Efforts
• Delivery Channels
Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan
Business to Business
Mobile Marketing Channels
Website
79% of large online advertisers do not have a mobile-optimized website.
Source: Google, March 2011
Jakob Nielson
If mobile use is important to your Internet strategy, it's smart to build a dedicated mobile site.
SMS Marketing
• 90% Sign-up rate
• Lower acquisition costs
• 400% Increase in sales
SMS Campaign
• $138,460 Revenues
• 61% From SMS
• Coupon Conversion Rate Testing
SMS Campaign
SMS Best Practices
• GET PERMISSION
• Use urgency & scarcity
• Cross-promote with other media
• Great for radio, television & OOH
QR Codes
Mobile barcode scanning grew 1,600 percent in 2010.
“Custom QR codes have a three-to-one ratio of scans over traditional codes.”
QR Best Practices
• Simple short URLs
• Educate consumers
• Size matters... & TEST scanability!
• Utilize tracking URLs
• Don’t post codes online
• What is the CTA?
Location Based Services
Promotions
LBS Best Practices
• Great for LOCAL businesses
• Give incentives for checkins
• Look at your demographics
• Make it fun
IntegratingMobile
What’s Next?
Web: www.kelseyads.com
Email: [email protected]
Twitter: @beley
Slides: mobilemarketingmastery.net
