Mobile Marketing - Barcamp Nashville 2010 - Bayard Saunders
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"It's a mad, mad, mobile, mobile world!" #bcn10mobile @miiacom - Bayard Saunders - http://miia.com
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Presentation to Barcamp Nashville 2010 Conference - Mobile Marketing - Bayard Saunders - http://miia.com - Mobile marketing tactics and options for brand advertising and communications
Transcript of Mobile Marketing - Barcamp Nashville 2010 - Bayard Saunders
"It's a mad, mad, mobile, mobile world!"
#bcn10mobile
@miiacom - Bayard Saunders - http://miia.com
Mobile Marketing Screens
Mobile Phones - Smartphones - Tablets - iPad - GPS - ?
What's Possible? ...Mobile Tactics:
- Auto-TXT Reply "Text to..."- Text to Haiti - Donations- SMS Text Ads- Mobile Banner Ads- MMS Ads- Mobile In-Game Ads- Mobile Coupons- Location-based Ads
- GPS Ads (Garmin Network)- Check-in Contests- Augmented Reality- QR Codes & Watermarks- Visual Search- Text Groups- Voice Recognition
Auto TXT Reply - Text to shortcode
TXT "Bayard" to 50500 - http://Contxts.com
Text to Haiti - Mobile Donations
American Red Cross raises $32 Million + for Haiti relief fund
SMS Text Ads
SMS Text Adsvia Twitter
Mobile Web - Banner Ads
http://msans.mobi/sites/sharepoint/MMhanddeviceit1
Microsoft Office SharePoint Server Mobile Banner Ad
MMS Ads
http://TexTango.com
Mobile In-Game Ads
Waterfall Mobile’s Msgme (www.msgme.com) for UbiSoft
Mobile Coupons
Location Based Ads
Placecast, San Francisco and Telefónica O2 UK Ltd.
O2 customers can register for O2 More at http://www.o2more.co.uk
GPS Ad Network
Location-based ads
Check-in Contests
Check-in Contests
Foursquare, Gowalla, Brightkite, GetGlue, Miso...
Check-in Contests
NASA and Gowalla
Check-in Opportunityfor Engagement
Augmented Reality
Around Me
QR Codes
Digimarc Watermark (requires Digimarc reader)
Visual Search- Mobius
Text a mobile phone picture of this ad to [email protected]
Get video from Lauren
Visual Search - Mobius
Visual Search - Google Goggles
for Android and iPhone
Visual Search - Google Goggles
for Android and iPhone
TXT Groups
TXT "MiiAcom" to 41411
like a private Twitter - only for subscribers
Mobile App vs. Mobile Web
• Not the same as Desktop vs. Internet
• Browser & markup language evolution (HTML5, etc.)
• Network evolution (4GS+, Cloud)
A moment of silence for the passing of Goog-411
from even the cheapest mobile phone, Text "_____" to GOOGL (46645)
from any phone, callfor directory Assistance
Voice Recognition
http://TellMe.com - Telephone: (800)-555-TELL
Tellme Voice Studio is a voice application design and development tool based on Microsoft's Visual Studio Domain Specific Language (DSL) toolkit. You can use Voice Studio to design, develop, maintain, and document your voice application.
Mobile Marketing Association Calendar
http://mmaglobal.com/event
October 2010
Mobile Marketing Association Nashville
http://MobileMonday.net
http://mmaGlobal.comMobile Marketing Association 8 West 38th Street, Suite 200
New York, NY 10018+1.917.558.4427
[email protected]://www.digitalnashville.net/group/mobile
Thank you Barcamp Nashville 2010!
Bayard SaundersMiiA.com
@miiacom(615)866-2340
[email protected]:bayard.saunders
